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ART & COLLECTABLES

World’s First NeoMaster™ Sold – MORF Gallery and Oxia Palus Pave the Way to Recover Thousands of Lost Historic Masterpieces with Artificial Intelligence

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SAN JOSE, Calif., April 22, 2021 /PRNewswire/ — MORF Gallery, a Silicon Valley and Hollywood-based creator, enabler and purveyor of fine art, is getting the attention of collectors and investors across the globe as initial sales of the world’s first NeoMaster™ have now been completed. MORF Gallery partnered with Oxia Palus, a London-based new age technology company dedicated to using artificial intelligence to resurrect the world’s most important lost artwork, to co-develop two patent-pending processes that enable the recreation of masterpieces hidden under other paintings. The recreated masterpieces are produced on canvas and on a proprietary NFT ArtStick™ for digital display. The April 8, 2021 press release entitled, ‘AI Enables First Hidden Masterpiece on Canvas – Long Lost Behind a Pablo Picasso’, can be found here.

MORF Gallery and Oxia Palus are presenting the reconstruction of a lost masterpiece; Santiago Rusiñol's 'Parc del Laberint d'Horta' - the world's first NeoMaster™. Beneath Pablo Picasso's 'The Crouching Beggar' lies a historically significant work of art believed to be of Parc del Laberint d'Horta near Barcelona, a place long recognized as a foundational influence for Rusiñol and Picasso. These 100 limited editions will never be available again.

MORF Gallery and Oxia Palus are presenting the reconstruction of a lost masterpiece; Santiago Rusiñol’s ‘Parc del Laberint d’Horta’ – the world’s first NeoMaster™. Beneath Pablo Picasso’s ‘The Crouching Beggar’ lies a historically significant work of art believed to be of Parc del Laberint d’Horta near Barcelona, a place long recognized as a foundational influence for Rusiñol and Picasso. These 100 limited editions will never be available again.

“Just like art history was made when Beeple’s ‘EVERYDAYS: THE FIRST 5000 DAYS‘  became the first purely digital artwork (NFT) offered at Christie’s, and sold for $69,346,250, the ability to bring back the first lost painting on canvas that has not been seen in generations may be even more profound for the art world”, said Scott Birnbaum, CEO, Co-founder of MORF Gallery. “Together with our partner Oxia Palus and a growing collective of leading fine artists who combine their creativity with state-of-the-art technologies like AI, machine learning, robotics and neuroscience, MORF Gallery is ushering in a new era where lost masters, and new future masters, can be appreciated by fine art lovers, investors and museums.”

The backstory is that beneath Pablo Picasso’s ‘The Crouching Beggar’ lies a lost masterpiece. This hidden work of art is believed to be of Parc del Laberint d’Horta near Barcelona, a place long recognized as a foundational influence for Santiago Rusiñol and Pablo Picasso. Using processed X-Ray fluorescence images of ‘The Crouching Beggar’ and paintings from Rusiñol, Oxia Palus reconstructed the lost masterpiece – Parc del Laberint d’Horta – to now become the world’s first NeoMaster. Informed fine art collectors and investors now have the rare opportunity to collect one of the numbered limited edition NeoMaster, exclusively at MORF Gallery, currently priced at $11,111.11, before they reach the secondary market. This first NeoMaster measures 101.3 x 66.0 cm, precisely the size of Picasso’s ‘The Crouching Beggar’. Only 100 editions will ever be created. This work will never be produced again. Each canvas is protected by patent-pending anti-fraud technology and is accompanied by an NFT ArtStick. 

Among the initial buyers of the world’s first NeoMaster was Guy King, a Melbourne, Australia-based, self-taught, self-proclaimed tech nerd and founder of the first crowdsourced online coupon site, RetailMeNot, which hit a peak market cap of $1.5B. King is now an angel investor and mentor who seeds Australian tech start-ups and likes helping others. King shared this about his NeoMaster acquisition, “With a background in creative technology, acquiring the NeoMaster was an obvious fit for my personal collection. The work is a really fascinating intersection between art and technology.” 

To learn more about the world’s first NeoMaster or set up a private consultation, visit MORF Gallery.

The media and interested parties can access assets, images and videos of works from all MORF Gallery artists here.

MORF Gallery, a Silicon Valley and Hollywood-based creator, is an enabler and purveyor of fine art from award-winning artists that produce one-of-a-kind and limited-edition pieces using breakthrough technologies like artificial intelligence, machine learning, robotics, and neuroscience. MORF Gallery adds a new experiential dimension with an industry-first NFT ArtStick™ that transforms any TV into a mind-expanding art gallery that takes premium collecting to a new level for art lovers, collectors and NFT art investors. ArtStick™ is a trademark of MORF Gallery. Artists who are interested in learning more about how to potentially become part of the MORF Gallery collective can contact scott@morf.gallery.

Oxia Palus is a London-based artificial intelligence startup founded by two technology Ph.D. candidates with the mission of resurrecting the world’s lost art. Oxia Palus has engineered a proprietary approach combining artistic creation and technologically. NeoMaster™ is a trademark of Oxia Palus.

ART & COLLECTABLES

In June, the volume of Ethereum NFT trading decreased by 70%, although sales remained stable

Although there is less money in NFTs, sales haven’t really slowed down.

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Despite the negative market, there is some good news regarding NFTs.

According to Nansen data, the overall amount of Ethereum NFT trades has decreased by 55% over the past month, falling from 1.3 million ETH to roughly 584,000 ETH. In terms of US dollars, that represents a decline of about 70% from just under $2.6 billion to about $672 million.

Over the past month, Ethereum’s price has decreased by around 43%. But because “blue chip” NFT prices haven’t increased to make up for it, fewer transactions are taking place.

Bored Ape Yacht Club NFT prices are still circling about 100 ETH among the top five listed NFT collections on OpenSea, with average ETH prices having essentially remained unchanged. The exception is CryptoPunks, whose buy-in floor pricing increased by 48 percent in part as a result of Christie’s head of digital sales taking over as the Punks’ new brand lead this month.

The unique blockchain tokens that represent ownership over digital art are still being bought and sold by NFT traders; they’re just purchasing less expensive tokens and “aping” into free mints like Goblintown, which launched a wave of free-to-mint NFT collections centered around bodily waste, nihilism, and memes.

According to data from CryptoSlam, the typical sale price for an Ethereum NFT dropped from $2,463 in May to barely $703, a 71% reduction. While a result, NFTs are often more expensive to buy as the crypto bear market persists.

OpenSea reported 1.478 million NFTs were sold on its platform in May. As of Wednesday, 1.476 million NFTs have been sold in June, thus it’s entirely probable that this month will see an increase in NFT sales over May. The Otherside NFTs from Yuga Labs, which saw $561 million traded in just one day, also significantly helped May’s results.

According to Dune data, the total number of registered users who have completed at least one transaction on OpenSea’s marketplace increased by a modest 6.5 percent. With a 16 percent drop from roughly 422,000 to 354,000, the number of active traders for Ethereum NFTs has only marginally decreased.

Nansen data show that there hasn’t been much of a reduction in the number of weekly active NFT projects that are seeing revenues. Three NFT collections—the same number as last month—have seen more than 10,000 sales. Only 30% fewer collections this month—from 109 to 76—saw more than a thousand sales in a given period. Therefore, NFT designers are still making sales, especially in collections with the biggest market caps.

Consequently, traders are still making trades even though overall volume may be down 55 to 70 percent in ETH and USD, respectively. Despite the fact that they are currently buying and selling for less, it appears that NFT aficionados still have hope.

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ART & COLLECTABLES

GIVENCHY PARFUMS, AMAR STUDIO, REWIND COLLECTIVE & VEVE REUNITE FOR THE CREATION OF AN NFT IN SUPPORT OF THE LGBTQIA+ CAUSE FOR PRIDE 2022

Fashion House, Artists and NFT Platform Team Up Once Again for Pride Month

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PARIS, June 23, 2022 – To mark Pride Month this year, Givenchy Parfums states its support for the LGBTQIA+ cause by reuniting with LGBTQIA activist Amar Singh, artists Rewind Collective & NFT platform VeVe, the largest mobile-first digital collectibles platform, for the release of a new digital collectible to be sold for charity releasing on Wednesday, June 29 at 12 p.m. PT. The release of the digital artwork, Pride II by Rewind Collective, will be sold for the benefit of the Le MAG Jeunes association, on VeVe’s digital collectible platform, available to download on the App Store and Google Play.

Drawing inspiration from the House’s Prisme Libre, combining four shades of colors, as well as the Rewind Collective’s Pixelated Heroes series, this original virtual artwork is being sold on VeVe in a limited series of 1952 editions. After the sale, the proceeds will be entirely donated to the Le MAG Jeunes association.

Titled “Pride II”, the artwork created by Rewind Collective for Givenchy Parfums is a series of animated portraits symbolizing diversity, the assertion of identity, and the fight for equal rights. Innovative photos, which the collective reinterpreted digitally in the colors of the Rainbow Flag, expres Givenchy’s commitment to a more diverse, more inclusive, more universal kind of beauty.

Through this initiative, Givenchy Parfums, Amar Studio & VeVe are proud to support Le MAG Jeunes (Movement for the Assertion of Young Gay, Lesbian, Bi & Trans people), a French association founded in Paris in 1985. Amar Singh continues to lead India’s national effort at the supreme court to abolish LGBT+ conversion therapy.  Aimed at the LGBTQIA+ young population (15 to 30), Le MAG Jeunes focuses on support and accompanying: it carries out awareness-raising missions in schools, offers cultural and educational activities, and provides psychological support to all those who need it. It also lobbies international institutions, so as to promote the implementation of more inclusive public policies, for today and tomorrow.

“Art remains one of the most powerful forms of self-expression, we’re honored to further the LGBTQIA+ cause so that everyone can present their authentic self,” said David Yu, Co-Founder of VeVe. “We are proud to support the LGBTQIA+ community and help fund the fight against LGBT phobias and sexism through the sales of this unique digital collectible.”

Last year the companies came together to sell the digital artwork, “Pride”, as a sign of support for the LGBTQIA+ cause and MAG. The $128,000 raised led to the organization:

  • Moving to a bigger space in Paris and opening of two new local centers for LGBT+ youth inclusion, to overcome isolation and that offers support and multiple activities. The Paris local group is now in the heart of the capital Quincampoix Street, Paris 4th, with a great space to welcome LGBT+ youth. And the two new branches are in Lyon and Clermont Ferrand. 
  • An increase of LGBT+ youth supported by the organization to 529. The foundation aims to support 1,600 youths thanks to the new spaces and new members of staff. 
  • Building and recruitment a team of professionals to accompany youth and fight LGBT phobias and sexism.
  • An increase of interventions in school from 3,000 students in 2021 to 11,360 in 2022, to prevent LGBT phobia and sexism in the education sector.

About VeVe:
Founded in 2018, VeVe was created by collectors, for collectors to bring premium licensed NFT digital collectibles to the mass market. With millions of active users and over 6      million NFTs sold, VeVe is the largest mobile-first digital collectibles platform and one of the top-grossing Entertainment Apps in the Google Play and Apple stores.

Utilizing both blockchain and augmented reality technologies, VeVe offers premium licensed collectibles from leading brands including DC Comics and Warner Bros, Cartoon Network, tokidoki, Ghostbusters, Back to the Future, and more. For the first time, these brands can provide customization to collectibles after their initial sale, creating endless revenue possibilities for products both new and previously offered. In addition, VeVe’s 3D augmented reality photo mode allows collectors to interact with every digital collectible, as well as share their collectibles through VeVe’s in-app social feed, or on external social platforms including Twitter, Instagram, TikTok, and more.

In March 2021, VeVe committed to 100% carbon neutral NFTs and provided $7+ million in grants to environmental nonprofits to raise money for causes through NFT promotions. In addition, VeVe uses Ethereum’s layer 2 scaling protocol, Immutable X, which provides instant trade confirmation, scalability (over 9,000 trades per second), zero gas fees, and a 99.9% reduction in environmental footprint.

The VeVe Digital Collectible app is available on both iOS and Android.

Learn more: VeVe.me | Twitter | Discord | Facebook | Instagram | Medium

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ART & COLLECTABLES

Salvatore Ferragamo, an Italian luxury brand, has an NFT booth in SoHo

Customers can create and mint their own Ethereum-backed non-fungible tokens (NFTs) on OpenSea at a booth set up by Salvatore Ferragamo, an upscale clothing company with its headquarters in Florence, New York.

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The Salvatore Ferragamo concept store in the city’s SoHo neighborhood opened its doors on Friday, and the booth is a part of a bigger debut of the business. All visitors are eligible to receive free NFTs, which are limited to 256 in total. The brand will pay all associated costs up front to mint an NFT.

For the launch, the company is collaborating with artist Shxpir, who has previously created holographic handbags for businesses like Coach. Shxpir has produced 3D digital graphic elements for the NFTs for Salvatore Ferragamo.

Just one day after NFT, there will be a launch.

After a week of discussions about how fashion businesses may tap into the Web3 and NFT arena, NYC, a conference about non-fungible tokens in Times Square, comes to an end. Famous companies have lately debuted their own NFT collections, including Gucci, Prada, Bulgari, and many others.

Salvatore Ferragamo has previously entered the online space.

The company collaborated with Obsess, a virtual and augmented reality software platform that aids businesses in the establishment of interactive online storefronts and virtual experiences, last year. Customers could explore a virtual mansion that featured Ferragamo goods at the online store dubbed “House of Gifts.”

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