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With the UNDW3 NFT Collection, Lacoste creates a one-of-a-kind and immersive fashion experience

With its innovative new NFT collection, Lacoste joins the Web3 world, allowing holders to participate in a collaborative immersive experience.

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Lacoste, a French firm that sells clothing, footwear, sportswear, and watches, has just released their first NFT collection, bringing them into the Web3 realm. UNDW3 is the name of the collection. This is the company’s first collection, which is spoken underwater and corresponds to the habitat in which their prolific crocodile logo resides.

This isn’t Lacoste’s first foray into the digital realm; only last month, the brand debuted a pixelated partnership with Minecraft. Following that, a variety of events within an immersive realm were custom-made to match the brand’s colors.

Their most recent digital venture produces an experience in the realm of apparel design using NFTs, which are generated on the Ethereum blockchain.

“UNDW3 attests to our desire to accompany the phenomenon of decentralization driven by Web3 and bears witness to our ambitions in this area as well as the power of our brand: to bring together our communities and connect cultures around the crocodile, a true rallying sign throughout the world, by proposing an experiential, interactive, and co-creative universe, in the image of the crocodile, a true rallying sign throughout the world,” Catherine Spindler, Chief Brand Officer of La

On Tuesday, June 14th, the UNDW3 Collection Lacoste had its first airdrop. For 0.08 ETH, the initial drop contains 11,212 pieces. The NFTs are inspired by René Lacoste’s legendary L1212 polo shirt. The brand’s crocodile is depicted on the tokens as it emerges from the sea.

Prior to the debut of the NFTs on June 6th, Lacoste also opened a dedicated discord server so that all members may stay up to date on the latest developments in the Lacoste universe in Web3. The discord is also a component of a shared experience based on interaction, exchange, and co-creation. The discord server gained over 30,000 subscribers in less than 48 hours.

Despite the fact that few specifics about the initiative have been released, the brand promises an engaging collaborative fashion experience. What is certain, though, is that these NFTs will play a key role in the brand’s move toward greater Web3 involvement.

The ability to vote on Lacoste’s creative ideas is one potential feature that will be added to the collection in the future. This means that holders of these tokens will have a say in how the new project’s orientations are decided. Exclusive access to brand and partner events is also expected with the tokens.

NFT holders will also gain access to Lacoste’s Web3 universe, which is envisioned as a long-term collaborative community. They will have access to a pioneering ecosystem and digital, physical, and experiential benefits in the world of Lacoste by holding one of the company’s NFTs, such as co-created goods specifically for them.

UNDW3 is just the beginning of Lacoste’s Web3 development, with the business seeing this collection as a method to create a strong digital community.

Regarding Lacoste
Lacoste was founded in 1933 and now has a network of 1,100 stores in 98 countries. Through its unique and original lifestyle for women, men, and children, the brand has always been strongly linked to sporting heritage, bringing optimism and elegance into the globe.

The brand is also known for staying current with technological and cultural breakthroughs and inspiring others to do the same. As a result, the brand’s entry into the blockchain arena is a natural step.

Lacoste will offer a bevy of tools as part of this new endeavor, allowing it to reach a wider audience while also introducing individuals to the digital asset area.

ART & COLLECTABLES

NHL Opens Hockey Collectibles NFT Marketplace

The NHL, along with its Alumni Association and Players’ Association, said on Thursday that it has joined with NFT platform Sweet to build a distinctive NFT marketplace and libraries of NFTs—individual blockchain tokens that denote ownership.

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The NHL’s market will fall between a full-fledged NFT trading platform and a website that enables momentary NFT drops, according to David Lehanski, the league’s executive vice president of business development and innovation.

By creating an NFT marketplace with exclusive releases, the NHL hopes to give fans a little bit of both. In preparation for the commencement of the 2022–2023 season, the NHL’s Sweet marketplace is anticipated to launch in October.

The NHL aims to gamify NFTs with “questing and collecting” components so that fans will interact and can be rewarded with benefits like other NFTs, according to Lehanski, who spoke to Decrypt.

Depending on a player’s performance, some of the NFTs will also be dynamic and alter over time. According to a statement, NFTs will also include “cinematic game highlights from past and present NHL seasons” or surprise packs of NFTs that may be seen in “3D interactive trophy rooms.”

Lehanski claimed that the NHL wasn’t yet ready to reveal which blockchain it would be constructing on. Though it might be on Polygon or Tezos if Sweet’s offerings are any indicator.

Lehanski stated, “We’re looking at everything,” and that the NHL’s top priorities in its search for a blockchain include “cheap gas expenses” and “environmental sustainability.”

The NHL is one of the most recent major professional sports leagues to enter the NFT market, following the NBA’s Top Shot NFTs, the NFL’s “play and own” NFT game, and MLB’s impending NFT contest.

Lehanski commented on the NHL’s approach to NFTs, saying, “There was clearly a lot of temptation to potentially moving very rapidly […] but we thought that was a little shortsighted.” He added that, in his opinion, spending the time to investigate indicators like fan behavior was worthwhile. Especially in relation to digital collectibles and gaming, NFTs have a long-term future as relevant and meaningful items for enthusiasts.

But according to Sweet CEO Tom Mizzone, the NHL’s NFTs won’t simply be targeted at hockey fans who are unfamiliar with cryptocurrencies; seasoned NFT collectors will also be able to participate in a way that feels natural to them.

It will undoubtedly appeal to that degen culture, he continued, but not to the extent that it excludes fancier consumer bases.

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ART & COLLECTABLES

The CryptoPunk Sale raises $100,000 in Ethereum to support the war effort in Ukraine

Before the recent crash, the NFT was worth about three times that when it was donated in March.

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The Ukrainian government stated today that their Aid for Ukraine crypto fundraising campaign sold a donated Cryptopunk NFT and raised over $100,000 to support the country’s anti-Russian war efforts.

In March, Cryptopunk #5364 was donated to a Ukrainian crypto fund. The fund sold the NFT to an unidentified buyer for 90 ETH yesterday. NFTs are digital or physical assets that are represented by blockchain-based tokens.

In a tweet today, Alex Bornyakov, Ukraine’s Deputy Minister of Digital Transformation—the office in charge of supervising the country’s crypto fundraising throughout the war—announced the sale.

In late February, just after Russian troops entered the country, Ukraine began receiving crypto and NFT donations. Since then, the country is said to have raised more than $135 million in cryptocurrencies through cryptocurrency donations and the selling of given NFTs.

A crypto organization collected $6.75 million for Ukraine’s military effort in early March by selling a single NFT of the Ukrainian flag. The Ukrainian rap group Kalush Orchestra, this year’s Eurovision champions, auctioned off their trophy to generate nearly $1 million in ETH for the foundation a few weeks ago.

The cryptocurrency fund assists Ukraine’s military in purchasing non-lethal goods such as protective vests and medical kits. The Ukrainian government does not hold or spend the funds; it just approves and monitors the initiative. The fund’s treasury is run by the Ukrainian crypto exchange Kuna, which is used to assist support volunteer purchases.

Ukraine’s use of cryptocurrency throughout the crisis has acted as a case study for the potential benefits of crypto in geopolitical conflicts where fiat currency (such as US dollars) is difficult to move fast.

It’s also brought up some possible downsides. Although U.S. Treasury Secretary Janet Yellen claims the practice hasn’t been widely seen, the International Monetary Fund warned in April that Russia could circumvent economic sanctions by mining cryptocurrency.

Furthermore, the present crypto bear market has completely exposed crypto and NFT donations. The price of Ethereum has dropped about 70% in the previous ten weeks, severely limiting the fundraising possibilities of NFT collections based on Ethereum, such as Cryptopunks.

The Cryptopunk that was sold yesterday raised just over $100,000 for Ukraine’s war effort; the same amount of ETH would have been worth almost $267,000 on the day the NFT was given in March.

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ART & COLLECTABLES

Jay-Legendary Z’s Sneakers Are Worth More Than 1 BTC As an NFT, go to auction

Relevant Customs, a well-known shoe brand in celebrity circles, has launched an auction for a “artist-proven” pair of the iconic Brooklyn Zoo sneakers. On the ClubRare platform, the auction will take place on June 21.

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Only ten pairs of Brooklyn Zoo sneakers were ever made, and thanks to Jay-Z, one pair went viral, selling for more than $24,000, which is now more than the value of a single Bitcoin. Now, the artist has shown the sneaker’s initial prototype, the same pattern that was used to make the other ten shoes. On June 21, the “Brooklyn Zoo” Jordans will be auctioned off as an NFT-supported, Metaverse-compatible item. This is the only pair of Brooklyn Zoo sneakers with web3 functionality.

NFT-commerce
Despite the fact that the cryptocurrency market is currently experiencing a major downturn, NFT assets are the first to be sold by investors, losing the greatest value. As the preceding news shows, NFT aficionados and entrepreneurs are unconcerned about the current state of affairs. On the contrary, based on their activities, they appear to want to give NFT collectibles greater weight and establish them as a whole entity. As a result, Paul Chung, the CEO of ClubRare, planned a Brooklyn Zoo Jordans auction conference on the future of e-commerce on blockchain.

This is an extremely crucial question. NFT assets are no longer associated with anything other than conjecture and pricey photos, thanks to their original high buzz. But it’s crucial to emphasize that, first and foremost, it’s a fantastic tool for registering ownership and e-commerce, and that every digital area of products and services turnover can benefit from these features.

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