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With the UNDW3 NFT Collection, Lacoste creates a one-of-a-kind and immersive fashion experience

With its innovative new NFT collection, Lacoste joins the Web3 world, allowing holders to participate in a collaborative immersive experience.

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Lacoste, a French firm that sells clothing, footwear, sportswear, and watches, has just released their first NFT collection, bringing them into the Web3 realm. UNDW3 is the name of the collection. This is the company’s first collection, which is spoken underwater and corresponds to the habitat in which their prolific crocodile logo resides.

This isn’t Lacoste’s first foray into the digital realm; only last month, the brand debuted a pixelated partnership with Minecraft. Following that, a variety of events within an immersive realm were custom-made to match the brand’s colors.

Their most recent digital venture produces an experience in the realm of apparel design using NFTs, which are generated on the Ethereum blockchain.

“UNDW3 attests to our desire to accompany the phenomenon of decentralization driven by Web3 and bears witness to our ambitions in this area as well as the power of our brand: to bring together our communities and connect cultures around the crocodile, a true rallying sign throughout the world, by proposing an experiential, interactive, and co-creative universe, in the image of the crocodile, a true rallying sign throughout the world,” Catherine Spindler, Chief Brand Officer of La

On Tuesday, June 14th, the UNDW3 Collection Lacoste had its first airdrop. For 0.08 ETH, the initial drop contains 11,212 pieces. The NFTs are inspired by René Lacoste’s legendary L1212 polo shirt. The brand’s crocodile is depicted on the tokens as it emerges from the sea.

Prior to the debut of the NFTs on June 6th, Lacoste also opened a dedicated discord server so that all members may stay up to date on the latest developments in the Lacoste universe in Web3. The discord is also a component of a shared experience based on interaction, exchange, and co-creation. The discord server gained over 30,000 subscribers in less than 48 hours.

Despite the fact that few specifics about the initiative have been released, the brand promises an engaging collaborative fashion experience. What is certain, though, is that these NFTs will play a key role in the brand’s move toward greater Web3 involvement.

The ability to vote on Lacoste’s creative ideas is one potential feature that will be added to the collection in the future. This means that holders of these tokens will have a say in how the new project’s orientations are decided. Exclusive access to brand and partner events is also expected with the tokens.

NFT holders will also gain access to Lacoste’s Web3 universe, which is envisioned as a long-term collaborative community. They will have access to a pioneering ecosystem and digital, physical, and experiential benefits in the world of Lacoste by holding one of the company’s NFTs, such as co-created goods specifically for them.

UNDW3 is just the beginning of Lacoste’s Web3 development, with the business seeing this collection as a method to create a strong digital community.

Regarding Lacoste
Lacoste was founded in 1933 and now has a network of 1,100 stores in 98 countries. Through its unique and original lifestyle for women, men, and children, the brand has always been strongly linked to sporting heritage, bringing optimism and elegance into the globe.

The brand is also known for staying current with technological and cultural breakthroughs and inspiring others to do the same. As a result, the brand’s entry into the blockchain arena is a natural step.

Lacoste will offer a bevy of tools as part of this new endeavor, allowing it to reach a wider audience while also introducing individuals to the digital asset area.

ART & COLLECTABLES

Ford is getting ready to enter the Metaverse with digital cars and NFTs

A month after the company announced significant personnel reductions, it has filed a trademark application covering its future initiatives in the Metaverse and NFT space.

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Ford Motor Company, an American automaker, has filed 19 trademark applications across its key automobile brands as it prepares to enter the realm of nonfungible tokens (NFTs) and the Metaverse.

Mike Kondoudis, a trademark attorney licensed by the United States Patent and Trade Office (USPTO), disclosed in a tweet on Wednesday that the business had submitted a total of 19 trademark applications covering its car brands, including Mustang, Bronco, Lincoln, Explorer, and F-150 Lightning, among others.

The trademark applications include a projected online marketplace for NFTs and virtual versions of its businesses’ automobiles, trucks, vans, SUVs, and clothes.

Ford intends to produce digital images of its vehicles, SUVs, trucks, and vans that will be verified by NFTs, according to USPTO filings submitted by the automaker on September 2.

The business also disclosed plans for “downloadable virtual commodities,” or “computer programs,” that would include apparel, accessories, and parts for vehicles for usage in “online virtual environments,” such as virtual and augmented reality trade exhibitions.

Additionally, there are plans to develop an online marketplace for “others’ digital artwork” as well as “online retail shop services featuring non-fungible tokens (NFTs) and digital collectibles.”

Less than a month after Ford Executive Chairman Bill Ford and CEO Jim Farley announced significant personnel reductions from its global workforce to decrease corporate expenses; Ford has decided to enter the Web3 area.

Ford isn’t the first automaker to enter the Metaverse market.

While premium automakers like Bentley and Lamborghini have already launched NFT collections, automakers including Nissan, Toyota, and Hyundai have indicated ambitions to enter the fast-expanding Metaverse market.

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ART & COLLECTABLES

Crypto-Vultures Profit from the Death of Queen Elizabeth

Only a few hours after the Queen’s passing, more than 40 meme tokens bearing her name have been released.

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Yesterday, according to Buckingham Palace, Her Majesty Queen Elizabeth II passed away. Although her loss triggered a global outpouring of sympathy and grief, it has also been exploited as a money-grab.

Elizabeth II, monarch
Grift endures eternally, but the Queen is gone.

There are over 40 meme coins on Ethereum and the Binance Smart Chain thanks to Queen Elizabeth’s passing (and at least one exploitative NFT collection).

While the news of the British monarch’s demise saddened people worldwide, cryptocurrency scammers took advantage of the occasion to launch dozens of meme coins with Queen themes on Ethereum and Binance’s BNB Chain.

Among the new crypto coins that were introduced are “Queen Elizabeth Inu,” “Queen Doge,” “God Save The Queen,” “London Bridge Is Down,” “Queen Grow,” “Rip Queen Elizabeth,” “Elizabeth II,” and “Queen Inu II.” Other tokens with the name of the next king, King Charles III, have also appeared. According to DexScreener, at least 40 separate meme coins appear to have been produced in the previous six hours.

The most liquid tokens, Save The Queen and Queen Elizabeth Inu, have already processed trade volumes of around $700,000 and $200,000 since their debut. At the time of writing, the price of Queen Elizabeth Inu is up 1,517%, while it has increased by 23,271% on Binance Smart Chain and 3,708% on Uniswap. Prices are incredibly unstable and exceedingly unlikely to persist.

The “Queen Elizabeth 69 Years NFT” NFT set has reportedly been produced. One image is said to represent each year of the Queen’s reign in the collection. The project’s aims should be questioned because Elizabeth II reigned for 70 years, not 69.

The crypto community, typically known for its gallows humor, mainly reacted negatively to the initiatives. When told about the NFT collection, NFT aficionado ThreadGuy said, “You’re going to hell.” Trader Byzantine General declared, “We’ve got to stop this crypto stuff.”

In 1926, Queen Elizabeth was born. She was the longest-reigning British monarch in history and passed away in Balmoral Castle at 96.

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ART & COLLECTABLES

One crypto sector, according to billionaire Chamath Palihapitiya, is experiencing a classic bubble cycle

One crypto sector may be going through a typical hype cycle, according to billionaire investor and software entrepreneur Chamath Palihapitiya.

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In a new episode of the All-In podcast, the CEO of Social Capital discusses the sharp decline in trading volume in the non-fungible token (NFT) market.

Palihapitiya offers Coachella and Burning Man as examples of major music festivals that strive to be distinctive but may wind up being mostly the same.

The billionaire contrasts NFTs and the overall art market with the two music events.

“I do believe that there is something going on; the simplest way to explain this is with the Burning Man/Coachella scenario. Many of these things are similar, but when some people approach anything new, they are too insecure to accept that it is similar to another item, so they spend a lot of time attempting to convince you that it is different. When someone says that a time is different, it’s probably not that different, as stated in the Warren Buffett quote, is an example. Or consider the other famous historical adage, “Things don’t always repeat in history, but they rhyme.”

All of this is meant to imply that, aside from major advances in science, not much new has been discovered recently. We keep repeating the same patterns, and one of them is the social capital that comes from making certain decisions and then having those decisions validated by others in order to feel valuable. And this occurred in NFTs, as well as, I’m sure, in the initial stages of several artistic movements. These events are more comparable than dissimilar because they have presumably occurred in a number of other markets as well.

Burning man and Coachella are same. The art market and NFTs are both the same. It doesn’t need to be unusual; you can simply appreciate it because you think it’s cool. I would just take it with a grain of salt and tell anyone who comes to you asking why it’s so different.

DappRadar reports that earlier last week, trading volume on popular NFT marketplace OpenSea reached a one-year low.

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