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With the NFT drop, Qantas Airlines enters the crypto fly zone

Qantas, Australia’s national carrier, has now joined the digital asset bandwagon.

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Qantas, Australia’s national carrier, has now joined the digital asset bandwagon.

On Tuesday, the airline announced that it would be launching a new line of NFT digital art collectibles.

These days, NFTs appear to be everywhere. From entertainment companies to sporting groups, everyone is launching its own line of NFTs.

These digital tokens not only produce cryptocurrency revenue but also enhance the user experience with the brand by granting access to the metaverse.

Qantas NFT For Brand Enhancement

Qantas is one of the companies that has implemented digital collecting tokens to improve its brand experience.

The NFTs would reward its early purchasers with Qantas Points, which can be redeemed for plane tickets, in addition to improved visibility.

Qantas Group’s chief customer officer, Stephanie Tully, said:

“By establishing a Qantas NFT collection, we can engage the next generation of aviation and digital art aficionados, employing blockchain technology to commemorate our history and future.”

Because of the usage of blockchain technology, each piece of digital artwork will be one-of-a-kind, allowing consumers to buy, own, collect and sell their one-of-a-kind digital objects.

The NFT Push of Latvian airline airBaltic

Last February, AirBaltic launched its NFT collection, which featured numerous Latvian cities in honor of the country’s centennial in 2018. They released 100 extremely uncommon NFTs for 0.05 ETH each.

The same year, Emirates Airlines stated that five countries were testing a new COVID-19 health passport based on blockchain technology.

These non-fungible health certificates would be recorded on the blockchain and would be impenetrable to tampering.

Points of Loyalty

Despite the fact that AirBaltic was a year ahead of Qantas in launching the NFT, Qantas will be the first to give loyalty points to the original purchaser of the airline’s NFT.

An NFT is a unique digital asset that can’t be duplicated. They’re commonly used to represent digital and non-digital goods like documents, audio files, video clips, and artworks.

With a split graphic of the airline’s iconic Boeing 747 in two recognized liveries, the airline’s NFT website teases the impending launch.

In the meantime, Qantas has committed that its NFTs will be distributed with net-zero emissions via low-carbon platforms, anticipating any backlash from environmentalists over the use of environmentally dubious blockchain technology transactions.

NFT

According to Music Ally, Spotify has begun testing NFTs on its platform

If a trial deployment goes well, artists may soon be allowed to market their non-fungible tokens (NFTs) on Spotify, according to Music Ally.

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Spotify, the most recent tech business to join the NFT bandwagon, entered the web3 world earlier this month with the introduction of “Spotify Island” on Roblox on May 3. Spotify will now test NFTs on the platform to specifically selected US consumers, starting with a single trial selection of artists, including Steve Aoki and The Wombats.

Users will have to purchase NFTs through an external marketplace, thus they won’t be able to sell them directly. As part of the trial, Spotify has stated that it will not take a portion of the sales.

Simultaneously, customers have stated that Spotify is sending out surveys and even paying some people to talk to team members about their feelings regarding NFTs and web3. Questions concerning sentiment, cryptocurrency purchases, and why people acquired NFTs have been circulated on Twitter. Some poster responded with mockery to the queries.

Since March, when Spotify placed two job offers for working on early-stage web3 projects, rumors have circulated that the firm was interested in entering the web3. The announcement comes only days after Meta revealed that it would begin testing digital collectibles and NFTs on Instagram as well.

By the time of publication, Spotify had not responded to a request for comment from The Block.

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NFT

Square Enix intends to issue tokens and make a significant investment in Web3 gaming

By investing in blockchain gaming infrastructure, the big game producer is altering its business strategy to include a stronger NFT environment.

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Square Enix announced in its first-quarter results report that as part of its medium-term business strategy in 2022, it will include nonfungible tokens (NFTs) into more game goods.

According to Square Enix’s most recent earnings report, the company manages $3 billion in assets. The company controls the Final Fantasy franchise, which it sold for $300 million on May 3rd.

According to the report, the company began testing NFTs in February this year on the Shi-San-Sei Million Arthur game. If the pilot program is a success, the game’s NFTs will be renewed for a second season, and the company will expand its NFT and blockchain activities.

SE wants to provide regulatory clarity and norms for blockchain gaming, address scalability in NFT economies, and consider forming a corporate capital venture unit, among the top priorities of its blockchain domain projects.

The company also announced that it intends to create an overseas organization that will be responsible for “issue, administering, and investing our own tokens,” implying that the company will begin to build a large gaming-token economy.

SE has been exploring its options in the blockchain gaming market with the help of Web3 gaming and metaverse venture capital firm Animoca Brands. As SE digs deeper into the ecosystem, collaboration between the two companies is expected to deepen.

Square Enix’s gaming clout, according to Animoca’s executive chairman Yat Siu, will only help the company establish a blockchain gaming presence. On Monday, he said to Cointelegraph,

“Square Enix has long talked about the possibilities of blockchain games, so it understands it better than most of the traditional gaming titans.”

The third objective of the report’s medium-term business strategy is to invest in and monetize blockchain, artificial intelligence (AI), and cloud computing. This aligns with CEO Yosuke Matsuda’s stated desire in January to increase his company’s involvement in such technologies.

Despite a broad cryptocurrency market dip in 2022, the appeal of Web3 and NFT gaming has remained strong. On Saturday, according to market tracker DappRader, there were roughly one million daily active gamers, nearly the same as on January 1.

Gamers, on the other hand, aren’t spending as much as they used to, with total sales volume for NFT game items falling 88 percent from $70 on January 1 to $8.7 million on Saturday.

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Ukraine’s Ministry of Digital Transformation has approved a charity NFT initiative to aid military operations

On Thursday, Mykhailo Fedorov, Ukraine’s Vice Prime Minister and Minister of Digital Transformation, tweeted his support for Avatars for Ukraine, a non-fungible token (NFT) project that benefits Ukraine’s humanitarian and defense efforts.

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The project includes 70 digital artworks based on Ukrainian imagery and resistance to Russian forces that evolved as a result of the Russia-Ukraine war. All earnings from the sale of digital art go to support Ukrainian war efforts. The Ukrainian Ministry of Digital Transformation has approved Avatars for Ukraine, and the first NFT will be released on May 19.

This isn’t the first time Ukrainian officials have used blockchain technology to help fund war activities. The Ukrainian government opened a website in April this year where people could purchase and trade NFTs to support Ukraine’s military efforts, as well as raise over $100 million in crypto donations.

Avatars for Ukraine also joins a growing trend of NFT projects assisting in the donation of monies to charity, with some or all of the proceeds of NFT art going directly to the charity.

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