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What Can Brands Learn From AS Roma’s $42 Million NFT Partnership in Italy?

Every week brings new announcements from the worlds of sports, cryptocurrencies, and NFTs, from Tom Brady’s deal with Draft Kings to Team Great Britain becoming the first Olympic team to establish an official NFT collection.

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AS Roma, one of Italy’s most well-known clubs, established a $42 million, a three-year exclusive collaboration with blockchain fintech Zytara Labs this week. This relationship, according to Coindesk, is likely the most notable sponsorship arrangement between a soccer club and a blockchain business to date.

The DigitalBits blockchain, whose foundation is backing the deal, will be featured on the soccer team’s famed red and yellow shirts. The club will also use the DigitalBits blockchain to create digital player cards and digital collectible NFTs commemorating current and historic moments in the club’s nearly century-long history. They will also incorporate DigitalBits’ native token, XDB, as a new purchasing option. AS Roma followers will connect with the club via blockchain-based shared virtual worlds. Fans who own the team’s digital assets, NFTs, and XDB tokens will be rewarded with unique live experiences such as game-day activations from within the stadium.

So, what can brands learn from this collaboration? The following are three major lessons from this branding collaboration.

Getting A New Generation Of Fans Involved

The pandemic reduced extremely enticing chances for new brand integration transactions in the first half of 2020, pushing many firms to reassess their digital strategy. In addition, it prompted marketers to look to the metaverse for new methods to interact with younger consumers who are more tech-savvy and desire to form strong emotional bonds with brands. As a result, we’ve seen businesses eager to invest in the strategic integration of their logos and goods in new ways, allowing them to reveal their assets in new and significant ways.

“Partnerships like these are the start of NFT experiences that take fans beyond transactional purchases, which just grant ownership of a digital asset in an idle wallet.” According to Tommaso Di Bartolo, a Silicon Valley-based UC Berkeley faculty member, serial entrepreneur, author, and startup investor, brands and sports teams alike seek the extra Layer of NFT usefulness, which embodies gamification mechanics contextual meaning.

AS Roma is expanding the collective imagination of what it means for fans to be connected to their teams with this partnership. The future of branding is bright with new technologies like blockchain, which can help prioritize the security, speed, and cost-savings benefit of industries like professional sports and reach a new generation of fans who think digital-first and find the digital owner.

The Future of Branding and Tokenized Economies

New technology comes with a lot of responsibility. However, the ability to capitalize on new trends and technology can assist brands, large and small, redefine the relationship between the brand and the consumer.

This collaboration indicates that a huge and storied sports organization is looking for new methods to interact with its own players while bridging the gap between the club and its supporters. This is how brands and customer loyalty are defined in today’s world.

Giving fans access to virtual worlds and allowing them to access exclusive activations due to their fandom can be a game-changer for sports marketing with the capacity to integrate and accept native blockchain-based digital assets and collectibles.

“By bringing major sports companies like AS Roma into tokenized economies, we are proving that its athletes are walking brands, requiring constant attention to their name, image, and likeness,” said Andrew Rossow, internet attorney and CEO of AR Media Consulting.

Athletes Are Ready To Take Their NIL To The Next Level

Athletes are paying more attention to how they invest their money and monetize their own brands with the development of cryptocurrencies. AS Roma’s agreement allows the club to bring its athletes into the crypto ecosystem more quickly while also allowing them to understand digital currencies better.

Many players in the United States have already begun to move in this manner. For example, Sean Culkin of the Kansas City Chiefs recently revealed his decision to convert his whole NFL paycheck to Bitcoin, making him the first NFL player to do so, according to ESPN. In addition, for example, veteran offensive tackle Russell Okung of the Carolina Panthers revealed in December that around half of his 2020 paycheck would be converted to Bitcoin.

According to Rossow, this has the ability to reshape the way these contracts are written, compelling firms of all kinds to educate themselves on decentralized finance and financial literacy.

The power of cryptocurrencies is just beginning to be explored, thanks to the NCAA’s recent decision to allow collegiate athletes to monetize their name, image, and likeness with professional agencies.

Hessert noted, “Many student-athletes who have begun to make money from their personal brands are putting out standard content marketing that represents the low hanging fruit. Those who are more clever and strategic are working with professional agents and stretching the boundaries of their personal brands. To differentiate themselves from hundreds of fresh new competitors, the most marketing-centric athletes will adopt a longer-term strategic strategy and learn to include AR, VR, and study NFTs.”

AS Roma, DigitalBits, and Zytara Labs hope that this collaboration will show how blockchain technology can strengthen the bond between sports teams and their fans and supporters on their way to reaching new audiences, allowing players to elevate and expand their brands further into the digital world.

NFT

Users’ email addresses are massively exposed due to an OpenSea data breach

The NFT marketplace stated that it has informed law enforcement of the occurrence and that an investigation is in progress.

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The largest nonfungible tokens (NFT) marketplace in the world, OpenSea, has issued a warning to users after learning that a Customer.io employee may have sent the list of OpenSea users’ email addresses to a third party while working on the platform for managing email newsletters and campaigns.

All users who have provided their email addresses to the marketplace, whether it be for the platform or its newsletter, have been impacted by the incident. OpenSea warned consumers about potential phishing attempts after the hack.

On Thursday, the NFT market reported that it had spoken to law enforcement about the incident and that a probe was ongoing.

The most recent data breach is far from the only significant attack this year on OpenSea and its subscribers. The popular NFT marketplace’s Discord server was compromised in May, which sparked a flood of phishing attacks. Numerous user wallets were in fact abused. The platform experienced one of its most severe attacks to date in January, during which a vulnerability allowed attackers to sell NFTs without authorization. The market covered losses of $1.8 million.

Customer.io rival Hubspot was breached in March, exposing users’ usernames, contact information, and email addresses on BlockFi, Swan Bitcoin, NYDIG, and Circle. Names, phone numbers, and email addresses of users of various platforms were disclosed to an unidentified entity.

Hackers may try to contact OpenSea clients by sending emails from domains that resemble OpenSea.io or OpenSea.xyz, according to a warning from OpenSea. Spam calls, texts, and emails have all increased, according to Twitter users.

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NFT

The Future of NFT Gaming Doesn’t Rely on Big Capital Expenditures

Large game publishers typically oppose your ability to trade freely. The economic model used in popular games, where players purchase in-game cash or points in order to unlock more content and improve their experience, is at existential risk from NFTs (non-fungible tokens).

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If it were possible to regulate the flow of NFTs in a closed market, this would be a different story. Interoperability will be key in the future, according to industry upstarts, and digital assets represented by NFTs will be portable from one platform to another.

Large gaming companies generate billions of dollars from microtransactions, and a key factor in their success is their ability to retain players willing to pay money for in-game items. These businesses have developed systems that entirely exclude any legitimate third-party access to certain material or digital assets because they want their player base to invest a lot of money in the game.

NFTs have the potential to be revolutionary since they open the door for broad lending of these assets in addition to allowing speculators to profit. It’s no longer necessary for a player to put a significant number of money into the game in order to fully enjoy it by enabling investors to purchase an NFT and then loan it out to someone – either for a fee or a profit-split arrangement.

How play-to-earn is implemented

A fully developed gaming ecosystem will see the emergence of two different types of stakeholders. Investors who have a sizable portfolio of in-game NFTs are less likely to play the game in exchange for a daily return of $50. Then there are gamers from all over the world, who in certain circumstances would make significantly more money than the minimum wage under a profit-sharing system for lending.

The second category, who can have less money, is more worried about the short-term volatility and low liquidity of digital assets. They are unable to take the risk of accumulating NFTs in the hopes that they will be steadily profitable and hold or increase in value.

In the gaming industry, tradeable digital assets already exist. However, the practice of putting these assets on the blockchain is expanding; this was a general trend in 2021, when NFTs earned $8.4 billion in revenue. The logical next step for this sector is video games, and since more and more of these sales are shifting to blockchain gaming, there may soon be a noticeable increase in established companies moving in-game objects, characters, and skins on-chain.

As opposed to nominally belonging to the investor or player but really being at the mercy of a centralized gaming platform that can ban the user at any time, on-chain assets are designated as unique and belonging to one true owner. It’s more decentralized and provides users a lot more room to choose their own routes, especially when it comes to lending in-game items and lowering entrance barriers.

creating the framework for play-to-earn players to borrow If NFTs result in a rapid expansion of the player base in new markets, they can be extremely advantageous for game producers. Even before one considers how digital assets might be coded to meet cross-platform use cases or be employed in metaverses, making the industry more accessible irrevocably alters the entire landscape.

The compatibility of digital resources

The idea of full cross-metaverse employment of NFTs on a single digital identity raises a host of hitherto unimagined benefits. As a result, potential value is unlocked and speculation may be brought under control in a less erratic and more stable market.

The restrictions must be adjusted and will be based on the rarity of particular assets and what you may do with them. Can they be upgraded? Can you construct on NFT land to increase its value? Should players be able to own an entire mountain, or can they only purchase plots? It will be entirely community-driven if gamers own everything, but creators should have some voice and may feel the need to impose restrictions.

It is likely that a DAO (decentralized autonomous organization) operated system, in which the entire globe is owned by members and NFT holders, is now being developed. However, it is unclear whether this will be sustainable without a rigid set of regulations.

establishing NFT financing

When you attempt to transfer an actual NFT to another user’s digital wallet, problems happen. You would want the loanee to post collateral to secure the loan because there is a danger of the loanee defaulting. This creates a capital cost that acts as a barrier to entry for a sizable number of potential players.

A preferable approach would be one in which the NFT’s utility, or “wrapped,” is the sole thing rented out. An NFT holder can put the asset in a smart contract, specify the loan terms, post it for rent on the market, and let the free market function as it should.

The wrapped NFT is a newly created copy that has the same metadata, URLs, and other characteristics as the original and can be programmed to expire after a specific date. By doing so, the human-trust layer is removed, and the remarkable security that blockchains offer is provided. In essence, this wrapped NFT is only useful and cannot be spent.

It expires, returns to the smart contract at the maturity date, and is burnt as the result of a frictionless, risk-free, and collateral-free NFT lending system. Additionally, if the loanee improves a piece of land or gives a character a lot more playtime, the original NFT might appreciate as a result of the loan.

The blockchain will be updated with these changes as a direct result of the wrapped NFT’s experience. Most NFT projects and protocols are moving in the direction of this methodology in the wake of the infamous Axie Infinity hack, which cost $600 million.

The rumor about large developers

Popular game producers will find it more difficult to avoid presenting some sort of product if current trends continue and the NFT lending sector experiences significant expansion over the following few years.

Ubisoft and Epic Games are already testing, and it’s feasible that NFTs may follow the same trajectory as the idea of cryptocurrencies in general, where everyone will eventually use elements of distributed ledger technology. The notion is that this will become too alluring for businesses to ignore, or they may employ private chains or something similar.

The play-to-earn buzz is not something that traditional gamers like, and they frequently have a point. The overall quality of the market is now relatively low, and players just play these games to earn cryptocurrency, so there isn’t much to get excited about. This has a detrimental effect because it was once hailed as the new paradigm.

The problem of people quitting a project because the value of the rewards has declined due to a token price fall is still there.

Some time may pass before those seeking a better future in NFT gaming. The profitability of large developers’ existing strategies won’t be simply abandoned in favor of a more decentralized NFT-based economy because doing so would undermine their economic model. However, seasoned creators may begin experimenting with already-existing in-game assets as NFTs, and they may profit greatly in this fashion.

Unless their bottom line is in danger or a highly lucrative opportunity arises, multibillion-dollar corporations often adapt slowly. Maybe both of these elements will be crucial in bringing about a change in how we handle digital assets.

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NFT

How Axie Infinity Recovers From $600M Hack and Relaunches New Ronin Bridge?

The popular non-fungible token (NFT) game Axie Infinity’s developer, Sky Mavis, celebrated the Ronin Bridge’s re-launch.

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Users may deposit, stake, withdraw money from the game, and access additional functions thanks to this cross-chain platform. In March 2022, the bridge’s remaining $600 million was drained.

Sku Mavis and the Axie Infinity team have been collaborating with law enforcement since the incident to retrieve the 173,600 ETH and $25.5 million in USDC. In this way, they have re-deployed the Ronin Bridge and compensated any users who lost money as a result of the attack.

All users have been fully compensated, as indicated in the release. Two outside firms, Verichains and Certik, have audited the new Ronin (RON) network. These businesses investigated the Ronin Bridge Smart Contracts and its components, then made their security findings public. Verichains reported

The audit team found certain weak points in the application during the audit process and made some recommendations as a result. The Sky Mavis team addressed and updated the smart contract code in accordance with our suggestions. There were no issues of Medium, High, or Critical severity with the Ronin Bridge Smart Contracts.

The updated architecture of the Ronin Bridge has added a new “circuit-breaker” feature in addition to the two independent audits of its smart contracts. This was specifically included to stop malicious actors from repeating the prior attack or making use of any potential new attack vector.

The corporation will reportedly make an effort to find the stolen monies, according to the notification. As previously announced, all users will be able to withdraw their funds in the interim:

As promised, all wETH and USDC that Ronin Network members own are now completely backed 1:1 by ETH and USDC on Ethereum. The entire user base has been restored.

This prevented the Axie Infinity DAO’s 56,000 ETH from being used. The condition of these assets will depend on how well law enforcement efforts go. The Axie DAO will “vote on next moves for the treasury” if this plan doesn’t produce any results after two years.

How Users Will Be Protected By Axie Infinity From Potential Attacks
The circuit-breaker system will function using a withdrawal restriction depending on total value. Large withdrawals will require the approval of over 70% of the node or, if they exceed $1 million, the signatures of 90% of the validators.

Withdrawals of more above $10 million require the approval of a manual review process that takes up to 7 days and requires the signatures of 90% of the validators. The daily maximum withdrawal amount on the new Ronin Network will be $50 million.

This limit must be manually reset by a Ronin administrator if network transactions exceed it. The project’s leadership stated:

We are more determined than ever to see Ronin establish itself as the de facto standard for consumer and gaming blockchain applications.

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