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This Startup Uses AI and NFT to Forecast Digital Marketing Strategies

In today’s world, developing a digital marketing plan might be a difficult undertaking. There are numerous possibilities available, but each brand and organization is distinct. Artificial intelligence, as demonstrated by Ojamu, may be the next frontier.

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Digital Marketing is Changing

Today’s organizations and businesses are increasingly focusing on digital marketing tactics to meet their objectives. It does not, by any means, replace traditional marketing, but it is impossible to ignore the digital part these days. It is now easier than ever to locate brands online and interact with them like never before, thanks to social media and other platforms.

The implementation of such a digital strategy necessitates a unique technique. Because each brand has its own needs and preferences, no two tactics can be the same. To develop something unforgettable, it is critical to diversify one’s approach as much as feasible. In this aspect, MarTech, or Marketing Technology, is an intriguing industry.

It’s critical to use cutting-edge technologies to boost MarTech’s appeal. Ojamu, a blockchain-based service provider, for example, uses artificial intelligence to improve its MarTech strategy. Furthermore, the organization believes that NFTs have the ability to assist businesses and brands expand their online presence.

How Does It All Fit Together?

It’s not easy to combine blockchain, AI, and NFTs. Ojamu uses artificial intelligence to sift through millions of data points and deliver the information that brands require. Its automated blockchain-based solutions aid in the transformation of this data into a sustainable digital marketing strategy. To provide the essential infrastructure for its customer solutions, the team employs a Neural Predictive Engine.

The usage of unique AI tools helps anticipate efficient digital marketing solutions as a cross-chain solution capable of crossing many leading blockchains. Furthermore, users must use NFTs to access Ojamu’s services and products, resulting in immediate value for non-fungible tokens within this ecosystem. An unconventional method, but one that can highlight the NFT technology’s potential.

The Neural Predictive Engine, which is powered by AI, analyzes all of Ojamu’s data and using prediction algorithms to create a personalized digital marketing campaign. As a result, Ojamu presents the most probability-based solution in a simple roadmap format that any company or brand can follow and tick off milestones as needed. Furthermore, the team is sure that as an automated platform, they can substantially boost the likelihood of success for any market sector.

This Intelligent Platform can filter through hundreds of millions of unique data points thanks to the utilization of blockchain. All data is loaded into a set of proprietary AI and machine learning algorithms. Human execution, which is often slower, less accurate, and significantly more expensive, is vastly superior to this approach. With more data points, it will be easier to develop stronger marketing tactics with a larger likelihood of success.

Final Thoughts

Companies exploring the new potential in the MarTech industry are noteworthy. Many possible use cases can be unlocked by using blockchain technology for automation and combining it with artificial intelligence. Via this technology for digital marketing can help brands and businesses reach new worldwide markets that might otherwise be unavailable using traditional techniques.

Furthermore, in this market, it is critical to place a premium on security. That problem is addressed by Ojamu by concentrating its efforts on decentralized storage services, which split user files and distribute them across many networks. It’s critical to eliminate any single point of failure or database-centric approach from the equation.

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Shopify Expands Online Retailers’ NFT-Gated Options

Brands are able to increase the exclusivity of their shops thanks to the e-commerce platform.

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The future of e-commerce, according to Shopify, is in NFTs.

As a new option for brands wishing to make their stores more exclusive, the online retail behemoth, which enables small businesses to construct customized e-commerce shops, is providing NFT-gated storefronts, Shopify announced on Wednesday.

In the Shopify introduction video, which includes a skating woman who passes through a pastel portal and transforms into a Doodles NFT, a voiceover urges viewers to “invite their communities into a world that acknowledges and rewards devotion.”

The video explains that token holders can access special shopping opportunities by connecting a cryptocurrency wallet, including early access to drops and limited collections as well as one-of-a-kind experiences and other surprises.

Only individuals with existing NFT collections are able to apply for early access to Shopify’s “gm” shop, which is a gated merchandise store and a play on the Crypto Twitter acronym for “good morning.”

However, those that haven’t received approval yet can still integrate NFT token-gating apps like Shopthru or Single into their Shopify sites.

Shopify announced that it has already collaborated with the Adam Bomb Squad, Doodles, World of Women, Invisible Friends, Superplastic, Stapleverse, and Cool Cats NFT collections to develop token-gated shops as part of its token-gated business launch.

Shopify is introducing “IRL” token-gating in brick-and-mortar stores in addition to online token-gating, which restricts access to certain merchandise to authorized NFT holders exclusively.

Why is this important? The future of Web3 commerce will focus on exclusivity, for one thing. NFTs, which are distinctive blockchain tokens that denote ownership over an asset, are increasingly employed as membership cards, tickets to events, and “keys” to open benefits, despite the fact that they are frequently oversimplified as digital art or “jpgs.”

Additionally, this isn’t Shopify’s first venture into NFTs: The business has been involved with Web3 since last year, when it announced the launch of NFT sales on its platform. Brands can mine and sell NFTs on Shopify to clients using the Ethereum, Polygon, Solana, or Flow platforms.

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OpenSea, beware—Uniswap is pushing into NFTs

The NFT aggregation platform Genie is being purchased by Uniswap Labs, the organization that created the Ethereum-based decentralized exchange Uniswap.

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In a Bankless interview on Tuesday, Uniswap founder and CEO Hayden Adams said, “We’re attempting to transfer what we brought to the ERC-20 market to the NFT sector.”

You can buy NFTs—individual blockchain tokens that represent ownership—on a variety of different marketplaces, such as OpenSea, LooksRare, or Coinbase NFT. However, few allow consumers to buy many things at once, and none provide aggregation tools that let traders view listings on competing marketplaces.

According to Uniswap Labs on Twitter, “We see NFTs as another form of value in the burgeoning digital economy, and it’s a no-brainer for us to integrate them.”

The NFT aggregator Gem, which also enables customers to acquire numerous NFTs in a single transaction, was purchased by OpenSea just two months prior to the announcement of its acquisition by Genie. OpenSea intends to incorporate NFT aggregation functions into its primary platform, just like Uniswap.

A new tab dedicated to NFTs will be added to Uniswap’s main website later this year as part of the company’s push into NFTs, according to a statement from the company. Additionally, NFTs will be included in its developers’ APIs and widgets.

Uniswap Labs intends to airdrop an unspecified quantity of the stablecoin USDC to Genie’s early backers as a way to commemorate its acquisition. By April 15th, USDC will be given to everybody who had utilized the platform at least once or owned a Genie Genesis NFT. (The business had earlier tweeted that Genie Gem owners were eligible for the airdrop.)

Uniswap entered the NFT market for the first time in 2019 with Unisocks, an NFT that granted holders access to a real pair of socks.

The largest NFT market, OpenSea, has a floor price for Unisocks of 13 ETH (about $15,300) at the time of writing.

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NFT marketplace in Solana Magic Eden completes a $130M Series B investment with a $1.6B value

Over 90% of NFT trade volume on Solana is accounted for by Magic Eden.

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On Tuesday, Magic Eden, a popular nonfungible tokens (NFTs) platform on the Solana (SOL) blockchain with 112,927 SOL ($4 million) in 24-hour trading volume, announced that it had closed a Series B round for $130 million. The funding round was led by investors such as Electric Capital, Greylock, Lightspeed Venture Partners, Paradigm and Sequoia Capital valued the firm at $1.6 billion.

The newly-infused capital will be used to expand the company’s primary and secondary marketplaces, explore multi-chain opportunities, allow new hirings, and for use in research and development. Since its inception in September 2021, the marketplace now receives an average of 22 million unique monthly sessions and sees over 40,000 NFTs traded daily.

Magic Eden’s Launchpad has also onboarded over 250 projects to date. In addition, it offers customization, marketing support, and operational execution to new NFT collections coming onto the primary market. Meanwhile, its secondary market covers over 7,000 listings and sees over 92% of all NFT volume on Solana.

Furthermore, Magic Eden has also launched over 50 games and metaverse projects. In that segment, the firm oversees 90% of all gaming NFTs on Solana traded on its marketplace. Regarding the development, Zhuoxun Yin, chief operating office and co-founder of Magic Eden, commented:

“We’re thrilled to have the continued support of our investors and community and look forward to delivering on Solana and beyond.”

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