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The Clydesdales of Budweiser have jumped into the Ethereum NFT racing game Zed Run

The iconic horses of the beer brand will compete via digital races via NFTs, with competitions and other benefits in store for owners.

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Budweiser has taken a unique path through the NFT world, from purchasing the beer.eth ENS domain to launching its own collectibles, joining a DAO, and using NFT iconography in a Super Bowl commercial. Now, thanks to a marketing arrangement with a well-known crypto game, the beer brand is off to the races.

Budweiser said this week that it will include the brand’s famous Clydesdale horses from previous marketing campaigns in the Ethereum-based NFT horse racing game Zed Run. The game previously partnered with Stella Artois, a beer brand owned by Anheuser-Busch InBev, like Budweiser.

Budweiser will provide in-game horse skins (or designs) based on its iconic Clydesdale mascots, as well as a Budweiser-themed racing track in the game, as part of the newly announced arrangement. The brands will also collaborate on in-game challenges, with a total prize pool of $185,000 and special co-branded products on the table.

In a statement, Chris Laurant, CEO, and co-founder of Zed Run developer Virtually Human Studios stated, “Working creatively alongside Budweiser, a famous brand that represents the American dream, gives up more chances for our increasing Zed Run community.”

To play Zed Run, you must own an NFT racehorse. An NFT serves as a deed of ownership for items like artwork, collectibles, and interactive video game goods. They can also be used to assist brand engagement efforts like this one by serving as a membership pass to a community, a ticket to a real or virtual event, or a tool to facilitate membership passes to a community.

On June 9, Zed Run will offer a Budweiser Pass NFT for sale, with 2,500 NFTs available for $225 each plus Ethereum network transaction fees. Collectors who already own a Budweiser Heritage Can NFT and either a Zed Run Genesis NFT racehorse or a Zed Run NASCAR pass will be given priority access to the sale before it opens to the general public.

In July, Budweiser Pass NFT holders will receive a Budweiser Clydesdale skin, as well as a virtual t-shirt that avatars in the Ethereum metaverse game Decentraland can wear.

In addition, the beer brand will sponsor two in-game challenges in July and August, each with a $45,000 prize pool, as well as a December tournament with a $95,000 prize pool and a free year’s supply of beer for the winner. Meanwhile, in November, NFT holders will be able to purchase unique goods.

Budweiser and Zed Run will offer a “burn-to-earn” incentive—a choice of as-yet-undisclosed incentives for “burning” or permanently destroying the Budweiser Pass NFT once the campaign is completed in early 2023 and all promised usefulness has been delivered.

Since last fall, Budweiser has taken many steps in the NFT arena, starting with the purchase of the beer.eth Ethereum Name Service name, which is similar to a web domain name that can be assigned to a crypto wallet.

At the time, the brand’s Twitter profile photo was an NFT from the Tom Sachs: Rocket Factory project. Budweiser quickly followed suit with its own Heritage Can NFTs, which were marketed as a “key to the Budverse” with a variety of incentives and privileges.

Bud Light quickly followed suit with its own NFT passes, and then teamed up with Ethereum NFT startup Nouns to become a member of its decentralized collective. Budweiser used the “Nouns glasses” in its Super Bowl ad in February as part of the transaction, which was approved by Nouns NFT owners and resulted in Budweiser obtaining a free Noun—worth $394,000 in ETH at the time.

According to CryptoSlam data, Zed Run has generated more than $300 million in secondary market NFT trading volume to date. To continue production, Virtually Human Studios received $20 million in Series A funding from Andreessen Horowitz and others in July.

ART & COLLECTABLES

Ford is getting ready to enter the Metaverse with digital cars and NFTs

A month after the company announced significant personnel reductions, it has filed a trademark application covering its future initiatives in the Metaverse and NFT space.

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Ford Motor Company, an American automaker, has filed 19 trademark applications across its key automobile brands as it prepares to enter the realm of nonfungible tokens (NFTs) and the Metaverse.

Mike Kondoudis, a trademark attorney licensed by the United States Patent and Trade Office (USPTO), disclosed in a tweet on Wednesday that the business had submitted a total of 19 trademark applications covering its car brands, including Mustang, Bronco, Lincoln, Explorer, and F-150 Lightning, among others.

The trademark applications include a projected online marketplace for NFTs and virtual versions of its businesses’ automobiles, trucks, vans, SUVs, and clothes.

Ford intends to produce digital images of its vehicles, SUVs, trucks, and vans that will be verified by NFTs, according to USPTO filings submitted by the automaker on September 2.

The business also disclosed plans for “downloadable virtual commodities,” or “computer programs,” that would include apparel, accessories, and parts for vehicles for usage in “online virtual environments,” such as virtual and augmented reality trade exhibitions.

Additionally, there are plans to develop an online marketplace for “others’ digital artwork” as well as “online retail shop services featuring non-fungible tokens (NFTs) and digital collectibles.”

Less than a month after Ford Executive Chairman Bill Ford and CEO Jim Farley announced significant personnel reductions from its global workforce to decrease corporate expenses; Ford has decided to enter the Web3 area.

Ford isn’t the first automaker to enter the Metaverse market.

While premium automakers like Bentley and Lamborghini have already launched NFT collections, automakers including Nissan, Toyota, and Hyundai have indicated ambitions to enter the fast-expanding Metaverse market.

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ART & COLLECTABLES

Crypto-Vultures Profit from the Death of Queen Elizabeth

Only a few hours after the Queen’s passing, more than 40 meme tokens bearing her name have been released.

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Yesterday, according to Buckingham Palace, Her Majesty Queen Elizabeth II passed away. Although her loss triggered a global outpouring of sympathy and grief, it has also been exploited as a money-grab.

Elizabeth II, monarch
Grift endures eternally, but the Queen is gone.

There are over 40 meme coins on Ethereum and the Binance Smart Chain thanks to Queen Elizabeth’s passing (and at least one exploitative NFT collection).

While the news of the British monarch’s demise saddened people worldwide, cryptocurrency scammers took advantage of the occasion to launch dozens of meme coins with Queen themes on Ethereum and Binance’s BNB Chain.

Among the new crypto coins that were introduced are “Queen Elizabeth Inu,” “Queen Doge,” “God Save The Queen,” “London Bridge Is Down,” “Queen Grow,” “Rip Queen Elizabeth,” “Elizabeth II,” and “Queen Inu II.” Other tokens with the name of the next king, King Charles III, have also appeared. According to DexScreener, at least 40 separate meme coins appear to have been produced in the previous six hours.

The most liquid tokens, Save The Queen and Queen Elizabeth Inu, have already processed trade volumes of around $700,000 and $200,000 since their debut. At the time of writing, the price of Queen Elizabeth Inu is up 1,517%, while it has increased by 23,271% on Binance Smart Chain and 3,708% on Uniswap. Prices are incredibly unstable and exceedingly unlikely to persist.

The “Queen Elizabeth 69 Years NFT” NFT set has reportedly been produced. One image is said to represent each year of the Queen’s reign in the collection. The project’s aims should be questioned because Elizabeth II reigned for 70 years, not 69.

The crypto community, typically known for its gallows humor, mainly reacted negatively to the initiatives. When told about the NFT collection, NFT aficionado ThreadGuy said, “You’re going to hell.” Trader Byzantine General declared, “We’ve got to stop this crypto stuff.”

In 1926, Queen Elizabeth was born. She was the longest-reigning British monarch in history and passed away in Balmoral Castle at 96.

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ART & COLLECTABLES

One crypto sector, according to billionaire Chamath Palihapitiya, is experiencing a classic bubble cycle

One crypto sector may be going through a typical hype cycle, according to billionaire investor and software entrepreneur Chamath Palihapitiya.

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In a new episode of the All-In podcast, the CEO of Social Capital discusses the sharp decline in trading volume in the non-fungible token (NFT) market.

Palihapitiya offers Coachella and Burning Man as examples of major music festivals that strive to be distinctive but may wind up being mostly the same.

The billionaire contrasts NFTs and the overall art market with the two music events.

“I do believe that there is something going on; the simplest way to explain this is with the Burning Man/Coachella scenario. Many of these things are similar, but when some people approach anything new, they are too insecure to accept that it is similar to another item, so they spend a lot of time attempting to convince you that it is different. When someone says that a time is different, it’s probably not that different, as stated in the Warren Buffett quote, is an example. Or consider the other famous historical adage, “Things don’t always repeat in history, but they rhyme.”

All of this is meant to imply that, aside from major advances in science, not much new has been discovered recently. We keep repeating the same patterns, and one of them is the social capital that comes from making certain decisions and then having those decisions validated by others in order to feel valuable. And this occurred in NFTs, as well as, I’m sure, in the initial stages of several artistic movements. These events are more comparable than dissimilar because they have presumably occurred in a number of other markets as well.

Burning man and Coachella are same. The art market and NFTs are both the same. It doesn’t need to be unusual; you can simply appreciate it because you think it’s cool. I would just take it with a grain of salt and tell anyone who comes to you asking why it’s so different.

DappRadar reports that earlier last week, trading volume on popular NFT marketplace OpenSea reached a one-year low.

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