Connect with us

ART & COLLECTABLES

The Clydesdales of Budweiser have jumped into the Ethereum NFT racing game Zed Run

The iconic horses of the beer brand will compete via digital races via NFTs, with competitions and other benefits in store for owners.

Published

on

Budweiser has taken a unique path through the NFT world, from purchasing the beer.eth ENS domain to launching its own collectibles, joining a DAO, and using NFT iconography in a Super Bowl commercial. Now, thanks to a marketing arrangement with a well-known crypto game, the beer brand is off to the races.

Budweiser said this week that it will include the brand’s famous Clydesdale horses from previous marketing campaigns in the Ethereum-based NFT horse racing game Zed Run. The game previously partnered with Stella Artois, a beer brand owned by Anheuser-Busch InBev, like Budweiser.

Budweiser will provide in-game horse skins (or designs) based on its iconic Clydesdale mascots, as well as a Budweiser-themed racing track in the game, as part of the newly announced arrangement. The brands will also collaborate on in-game challenges, with a total prize pool of $185,000 and special co-branded products on the table.

In a statement, Chris Laurant, CEO, and co-founder of Zed Run developer Virtually Human Studios stated, “Working creatively alongside Budweiser, a famous brand that represents the American dream, gives up more chances for our increasing Zed Run community.”

To play Zed Run, you must own an NFT racehorse. An NFT serves as a deed of ownership for items like artwork, collectibles, and interactive video game goods. They can also be used to assist brand engagement efforts like this one by serving as a membership pass to a community, a ticket to a real or virtual event, or a tool to facilitate membership passes to a community.

On June 9, Zed Run will offer a Budweiser Pass NFT for sale, with 2,500 NFTs available for $225 each plus Ethereum network transaction fees. Collectors who already own a Budweiser Heritage Can NFT and either a Zed Run Genesis NFT racehorse or a Zed Run NASCAR pass will be given priority access to the sale before it opens to the general public.

In July, Budweiser Pass NFT holders will receive a Budweiser Clydesdale skin, as well as a virtual t-shirt that avatars in the Ethereum metaverse game Decentraland can wear.

In addition, the beer brand will sponsor two in-game challenges in July and August, each with a $45,000 prize pool, as well as a December tournament with a $95,000 prize pool and a free year’s supply of beer for the winner. Meanwhile, in November, NFT holders will be able to purchase unique goods.

Budweiser and Zed Run will offer a “burn-to-earn” incentive—a choice of as-yet-undisclosed incentives for “burning” or permanently destroying the Budweiser Pass NFT once the campaign is completed in early 2023 and all promised usefulness has been delivered.

Since last fall, Budweiser has taken many steps in the NFT arena, starting with the purchase of the beer.eth Ethereum Name Service name, which is similar to a web domain name that can be assigned to a crypto wallet.

At the time, the brand’s Twitter profile photo was an NFT from the Tom Sachs: Rocket Factory project. Budweiser quickly followed suit with its own Heritage Can NFTs, which were marketed as a “key to the Budverse” with a variety of incentives and privileges.

Bud Light quickly followed suit with its own NFT passes, and then teamed up with Ethereum NFT startup Nouns to become a member of its decentralized collective. Budweiser used the “Nouns glasses” in its Super Bowl ad in February as part of the transaction, which was approved by Nouns NFT owners and resulted in Budweiser obtaining a free Noun—worth $394,000 in ETH at the time.

According to CryptoSlam data, Zed Run has generated more than $300 million in secondary market NFT trading volume to date. To continue production, Virtually Human Studios received $20 million in Series A funding from Andreessen Horowitz and others in July.

ART & COLLECTABLES

NHL Opens Hockey Collectibles NFT Marketplace

The NHL, along with its Alumni Association and Players’ Association, said on Thursday that it has joined with NFT platform Sweet to build a distinctive NFT marketplace and libraries of NFTs—individual blockchain tokens that denote ownership.

Published

on

The NHL’s market will fall between a full-fledged NFT trading platform and a website that enables momentary NFT drops, according to David Lehanski, the league’s executive vice president of business development and innovation.

By creating an NFT marketplace with exclusive releases, the NHL hopes to give fans a little bit of both. In preparation for the commencement of the 2022–2023 season, the NHL’s Sweet marketplace is anticipated to launch in October.

The NHL aims to gamify NFTs with “questing and collecting” components so that fans will interact and can be rewarded with benefits like other NFTs, according to Lehanski, who spoke to Decrypt.

Depending on a player’s performance, some of the NFTs will also be dynamic and alter over time. According to a statement, NFTs will also include “cinematic game highlights from past and present NHL seasons” or surprise packs of NFTs that may be seen in “3D interactive trophy rooms.”

Lehanski claimed that the NHL wasn’t yet ready to reveal which blockchain it would be constructing on. Though it might be on Polygon or Tezos if Sweet’s offerings are any indicator.

Lehanski stated, “We’re looking at everything,” and that the NHL’s top priorities in its search for a blockchain include “cheap gas expenses” and “environmental sustainability.”

The NHL is one of the most recent major professional sports leagues to enter the NFT market, following the NBA’s Top Shot NFTs, the NFL’s “play and own” NFT game, and MLB’s impending NFT contest.

Lehanski commented on the NHL’s approach to NFTs, saying, “There was clearly a lot of temptation to potentially moving very rapidly […] but we thought that was a little shortsighted.” He added that, in his opinion, spending the time to investigate indicators like fan behavior was worthwhile. Especially in relation to digital collectibles and gaming, NFTs have a long-term future as relevant and meaningful items for enthusiasts.

But according to Sweet CEO Tom Mizzone, the NHL’s NFTs won’t simply be targeted at hockey fans who are unfamiliar with cryptocurrencies; seasoned NFT collectors will also be able to participate in a way that feels natural to them.

It will undoubtedly appeal to that degen culture, he continued, but not to the extent that it excludes fancier consumer bases.

Continue Reading

ART & COLLECTABLES

The CryptoPunk Sale raises $100,000 in Ethereum to support the war effort in Ukraine

Before the recent crash, the NFT was worth about three times that when it was donated in March.

Published

on

The Ukrainian government stated today that their Aid for Ukraine crypto fundraising campaign sold a donated Cryptopunk NFT and raised over $100,000 to support the country’s anti-Russian war efforts.

In March, Cryptopunk #5364 was donated to a Ukrainian crypto fund. The fund sold the NFT to an unidentified buyer for 90 ETH yesterday. NFTs are digital or physical assets that are represented by blockchain-based tokens.

In a tweet today, Alex Bornyakov, Ukraine’s Deputy Minister of Digital Transformation—the office in charge of supervising the country’s crypto fundraising throughout the war—announced the sale.

In late February, just after Russian troops entered the country, Ukraine began receiving crypto and NFT donations. Since then, the country is said to have raised more than $135 million in cryptocurrencies through cryptocurrency donations and the selling of given NFTs.

A crypto organization collected $6.75 million for Ukraine’s military effort in early March by selling a single NFT of the Ukrainian flag. The Ukrainian rap group Kalush Orchestra, this year’s Eurovision champions, auctioned off their trophy to generate nearly $1 million in ETH for the foundation a few weeks ago.

The cryptocurrency fund assists Ukraine’s military in purchasing non-lethal goods such as protective vests and medical kits. The Ukrainian government does not hold or spend the funds; it just approves and monitors the initiative. The fund’s treasury is run by the Ukrainian crypto exchange Kuna, which is used to assist support volunteer purchases.

Ukraine’s use of cryptocurrency throughout the crisis has acted as a case study for the potential benefits of crypto in geopolitical conflicts where fiat currency (such as US dollars) is difficult to move fast.

It’s also brought up some possible downsides. Although U.S. Treasury Secretary Janet Yellen claims the practice hasn’t been widely seen, the International Monetary Fund warned in April that Russia could circumvent economic sanctions by mining cryptocurrency.

Furthermore, the present crypto bear market has completely exposed crypto and NFT donations. The price of Ethereum has dropped about 70% in the previous ten weeks, severely limiting the fundraising possibilities of NFT collections based on Ethereum, such as Cryptopunks.

The Cryptopunk that was sold yesterday raised just over $100,000 for Ukraine’s war effort; the same amount of ETH would have been worth almost $267,000 on the day the NFT was given in March.

Continue Reading

ART & COLLECTABLES

Jay-Legendary Z’s Sneakers Are Worth More Than 1 BTC As an NFT, go to auction

Relevant Customs, a well-known shoe brand in celebrity circles, has launched an auction for a “artist-proven” pair of the iconic Brooklyn Zoo sneakers. On the ClubRare platform, the auction will take place on June 21.

Published

on

Only ten pairs of Brooklyn Zoo sneakers were ever made, and thanks to Jay-Z, one pair went viral, selling for more than $24,000, which is now more than the value of a single Bitcoin. Now, the artist has shown the sneaker’s initial prototype, the same pattern that was used to make the other ten shoes. On June 21, the “Brooklyn Zoo” Jordans will be auctioned off as an NFT-supported, Metaverse-compatible item. This is the only pair of Brooklyn Zoo sneakers with web3 functionality.

NFT-commerce
Despite the fact that the cryptocurrency market is currently experiencing a major downturn, NFT assets are the first to be sold by investors, losing the greatest value. As the preceding news shows, NFT aficionados and entrepreneurs are unconcerned about the current state of affairs. On the contrary, based on their activities, they appear to want to give NFT collectibles greater weight and establish them as a whole entity. As a result, Paul Chung, the CEO of ClubRare, planned a Brooklyn Zoo Jordans auction conference on the future of e-commerce on blockchain.

This is an extremely crucial question. NFT assets are no longer associated with anything other than conjecture and pricey photos, thanks to their original high buzz. But it’s crucial to emphasize that, first and foremost, it’s a fantastic tool for registering ownership and e-commerce, and that every digital area of products and services turnover can benefit from these features.

Continue Reading

Trending

bitcoin
Bitcoin (BTC) $ 21,182.00 0.34%
ethereum
Ethereum (ETH) $ 1,200.78 0.68%
tether
Tether (USDT) $ 1.00 0.17%
chiliz
Chiliz (CHZ) $ 0.100138 0.72%
enjincoin
Enjin Coin (ENJ) $ 0.545995 1.98%
decentraland
Decentraland (MANA) $ 0.951959 3.16%
flow
Flow (FLOW) $ 1.70 2.27%
the-sandbox
The Sandbox (SAND) $ 1.14 6.50%
wax
WAX (WAXP) $ 0.098958 1.02%
ecomi
ECOMI (OMI) $ 0.001317 3.53%
terra-virtua-kolect
The Virtua Kolect (TVK) $ 0.034115 1.33%