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Take a Bite Out of Hunger NFT Series is a collaboration between Dole and ‘Hungry Artist’ David Datuna

The funds raised will be used to combat food insecurity and provide healthy nutrition in collaboration with Boys & Girls Clubs.

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The Dole Sunshine Company has teamed up with acclaimed artist David Datuna to produce an NFT range inspired by their Sunshine for All TM rallying cry. The aim is to raise global awareness of food insecurity and malnutrition while also raising funds to combat hunger today. On May 6 at 3:30 p.m. PST, the works will be available for purchase via the NFT auction site Rarible.com.

Dole has collaborated with Datuna to create an NFT series to further the brand’s aim of making healthy foods available to one billion people, which was inspired by Datuna’s viral banana-eating moment at Art Basel Miami Beach in 2019, which won him the nickname “The Hungry Artist.” With nearly a quarter of the world’s population suffering moderate to extreme food insecurity and one-third of food produced for human consumption lost or wasted, the need for healthy nutrition has never been greater.

The Hungry Artist, David Datuna, said, “I’m a huge fan of companies that recognize their responsibility for stewardship and respect Dole’s goals to help ending hunger, achieving food sustainability, ending food waste, and promoting sustainable agriculture.” “My NFT series for Dole tells this tale through symbolic animations, sound, and imagery, in addition to the physical artwork.”

The collaboration is part of the global Dole Promise, which seeks to improve access to healthy nutrition, reduce food waste, and reduce greenhouse gas emissions by reducing food waste, plastics in packaging, and greenhouse gas emissions. The brand has already been hard at work around the world, and in 2020 it announced a collaboration with a number of public and private organizations in Jackson, Mississippi, including the local Boys & Girls Club.

Sunshine for All TM Cities is a Dole program that brings healthy food and nutrition to food deserts. The proceeds from the NFT sales will go to Boys & Girls Clubs to help them finance nutrition and hunger-related programs, such as Dole’s Sunshine for All CitiesTM initiative. The Dole Sunshine Company hopes to raise funds through this initiative to expand this program and other nutrition-focused initiatives around the country, strengthening the partnership with Boys & Girls Clubs and bringing education, pop-up farmers markets, and nutritious food to cities across the country, including ongoing efforts in Jackson and expanding to Baltimore and beyond later this year.

“We cannot achieve our goal of providing healthy nutrition to one billion people by 2025 on our own. This is why we look for partners that share our principles, including David Datuna and the BGC,” said Pier-Luigi Sigismondi, global president of the Food and Beverage Group. “In order to achieve structural change, we must combine meaning, imagination, innovation, and technology. This initiative best exemplifies our desire to make a positive difference in the world. David’s viewpoint on using art and digital media as a medium for recognition and social change is one that clearly resonates and encourages us as a brand that can literally eat its purpose.”

Taking a Bite Out of Hunger

Datuna will produce a five-part series focusing on the inextricable connection between food security and nutrition. The NFTs would symbolize people banding together to combat hunger. Sunshine for All, the fifth and final piece, is a pop-art influenced montage of the first four pieces that emphasizes the importance of closing the gaps in access to healthy nutrition for all. This work will also exist as a physical object, with Datuna’s signature lens technique, a layered composition symbolizing society’s various points of view.

On May 6th, the entire art series will be available for purchase. The fifth montage piece will be on view in a virtual gallery (Decentraland) as well as a physical location in New York City, which will be revealed soon, until May 8th.

The NFT’s net proceeds will be donated to Boys & Girls Clubs to support wellness and hunger-related programming, such as the Sunshine for All TM Cities initiative. In addition, Dole is collaborating with decarbonization advisor Aerial to develop a climate-positive approach to reduce the environmental effects of the NFT sale. This will have little effect on the amount of money earned at the auction, and it will ensure that any potential sales are properly offset.

Starting April 28, 2021, additional auction information will be available via Rarible.

Visit SunshineForAll.com for more updates and to keep up with the auctions.

About The Dole Sunshine Company

The name Dole Sunshine Company is used to reflect Dole Asia Holdings, Dole Worldwide Packaged Foods, and Dole Asia Fresh’s global interests and combined efforts. Dole Sunshine Company is not a real business entity that does business in any country or territory. Visit DoleSunshine.com or dolesunshine.com/doing-good for more details on Dole Sunshine Company.

About David Datuna

David Datuna is a Georgian-born American artist best known for his Viewpoint of Millions series, which includes portraits of Jay-Z, Steve Jobs, Marilyn Monroe, and others, and his revolutionary Viewpoint of Billions series, which debuted at the Smithsonian National Portrait Gallery and featured wearable technology. David’s work can be seen in prestigious art fairs and galleries around the world, including Art Miami and The Armory Show. Datuna was born in Tbilisi, Georgia, in 1974, and moved to New York City to start his career as an artist. Datuna’s work, as a self-taught artist, takes abstraction in a new direction.

About Rarible

Rarible is an online store for non-fiction books. It provides artists and enthusiasts with a forum to make, collect, and exchange digital collectibles. Alexei Falin and Alex Salnikov founded Rarible in the beginning of 2020. Rarible’s aim is to become a completely decentralized autonomous organization (DAO), with active platform users controlling decision-making and organization. They want to make it a public platform that is open to users by allowing developers and collectors to submit platform ideas and vote on platform updates.

About Boys & Girls Clubs

Boys & Girls Clubs of America (BGCA.org) has offered a healthy environment for children and teenagers to learn and develop for over 160 years. During vital non-school hours, clubs include compassionate adult mentors, fun and fellowship, and high-impact youth development services. Academic achievement, good character and leadership, and safe lifestyles are all promoted by Boys & Girls Clubs programming. Via Club membership and community outreach, over 4,700 Clubs reach out to 4.6 million young people. Clubs can be found in cities, towns, public housing, and native lands around the country, and BGCA-affiliated Youth Centers on US military installations across the world serve military families.

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ART & COLLECTABLES

Salvatore Ferragamo, an Italian luxury brand, has an NFT booth in SoHo

Customers can create and mint their own Ethereum-backed non-fungible tokens (NFTs) on OpenSea at a booth set up by Salvatore Ferragamo, an upscale clothing company with its headquarters in Florence, New York.

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The Salvatore Ferragamo concept store in the city’s SoHo neighborhood opened its doors on Friday, and the booth is a part of a bigger debut of the business. All visitors are eligible to receive free NFTs, which are limited to 256 in total. The brand will pay all associated costs up front to mint an NFT.

For the launch, the company is collaborating with artist Shxpir, who has previously created holographic handbags for businesses like Coach. Shxpir has produced 3D digital graphic elements for the NFTs for Salvatore Ferragamo.

Just one day after NFT, there will be a launch.

After a week of discussions about how fashion businesses may tap into the Web3 and NFT arena, NYC, a conference about non-fungible tokens in Times Square, comes to an end. Famous companies have lately debuted their own NFT collections, including Gucci, Prada, Bulgari, and many others.

Salvatore Ferragamo has previously entered the online space.

The company collaborated with Obsess, a virtual and augmented reality software platform that aids businesses in the establishment of interactive online storefronts and virtual experiences, last year. Customers could explore a virtual mansion that featured Ferragamo goods at the online store dubbed “House of Gifts.”

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ART & COLLECTABLES

The crypto decline may be used by Binance to increase its market share in NFT

Football fans will soon have the opportunity to buy “an iconic piece of sports history” thanks to a collaboration between Cristiano Ronaldo and Binance.

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CR7 is starting to participate in NFTs.

The football phenom revealed his exclusive collaboration with Binance today. The multi-year contract, according to Ronaldo, will provide fans the chance to “own an iconic piece of sports history” and take part in his Web3 community.

In a video, Ronaldo stated, “Today we are going to transform the NFT game and move football to the next level.”

The Binance-controlled exchange and the Binance Smart Chain are two of the largest elements of one of cryptocurrency’s largest ecosystems (BSC). With 407 different protocols built atop it and $5.92 billion in value locked, BSC is the second-most used blockchain (after Ethereum).

Binance has had trouble creating a thriving native NFT ecosystem despite these great figures. With only $79 million in total trade volume, PancakeSwap, the decentralized exchange and flagship protocol of Binance, ranks twenty out of the NFT markets (OpenSea and LooksRare, two Ethereum marketplaces, had respective trading volumes of $31.24 billion and $23.23 billion).

Therefore, the alliance with Ronaldo might be interpreted as an effort by Binance to add value to BSC and start growing the NFT market share of the blockchain. On this retweet of the formal announcement, Binance CEO Changpeng Zhao “CZ” may have hinted as much: “Now, we start.”

This week saw the announcement of several noteworthy NFT partnerships, such as Pharell Williams’ recent appointment as Chief Brand Officer for the Doodles line.

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ART & COLLECTABLES

NHL Opens Hockey Collectibles NFT Marketplace

The NHL, along with its Alumni Association and Players’ Association, said on Thursday that it has joined with NFT platform Sweet to build a distinctive NFT marketplace and libraries of NFTs—individual blockchain tokens that denote ownership.

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The NHL’s market will fall between a full-fledged NFT trading platform and a website that enables momentary NFT drops, according to David Lehanski, the league’s executive vice president of business development and innovation.

By creating an NFT marketplace with exclusive releases, the NHL hopes to give fans a little bit of both. In preparation for the commencement of the 2022–2023 season, the NHL’s Sweet marketplace is anticipated to launch in October.

The NHL aims to gamify NFTs with “questing and collecting” components so that fans will interact and can be rewarded with benefits like other NFTs, according to Lehanski, who spoke to Decrypt.

Depending on a player’s performance, some of the NFTs will also be dynamic and alter over time. According to a statement, NFTs will also include “cinematic game highlights from past and present NHL seasons” or surprise packs of NFTs that may be seen in “3D interactive trophy rooms.”

Lehanski claimed that the NHL wasn’t yet ready to reveal which blockchain it would be constructing on. Though it might be on Polygon or Tezos if Sweet’s offerings are any indicator.

Lehanski stated, “We’re looking at everything,” and that the NHL’s top priorities in its search for a blockchain include “cheap gas expenses” and “environmental sustainability.”

The NHL is one of the most recent major professional sports leagues to enter the NFT market, following the NBA’s Top Shot NFTs, the NFL’s “play and own” NFT game, and MLB’s impending NFT contest.

Lehanski commented on the NHL’s approach to NFTs, saying, “There was clearly a lot of temptation to potentially moving very rapidly […] but we thought that was a little shortsighted.” He added that, in his opinion, spending the time to investigate indicators like fan behavior was worthwhile. Especially in relation to digital collectibles and gaming, NFTs have a long-term future as relevant and meaningful items for enthusiasts.

But according to Sweet CEO Tom Mizzone, the NHL’s NFTs won’t simply be targeted at hockey fans who are unfamiliar with cryptocurrencies; seasoned NFT collectors will also be able to participate in a way that feels natural to them.

It will undoubtedly appeal to that degen culture, he continued, but not to the extent that it excludes fancier consumer bases.

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