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Starbucks To Launch NFT By Late 2022, What Does This Mean For Internal Issues?



#nft #nfts #starbucks

Howard Schultz, the business’s founder, and new temporary CEO wants the company to enter the non-fungible token (NFT) market. The executive talked at an Open Forum with employees on the opening day of his current term about their new approach to “reimagine” the company’s future.

Schultz is in his third tenure as CEO, and he returns to the corporation amid internal problems. Employees at the corporation have been voting to unionize in many states around the United States. They are demanding higher pay and improved working conditions.

It’s been suggested that Schultz’s comeback is in response to these requests. NFT and cryptocurrencies may play a significant role in his future vision.

In an official blog post, the executive detailed his objectives for the company. There, Schultz stated that the company is confronted with a new reality, which includes “pinched supply chains” and “a rising generation seeking a new accountability for business.”

Schultz claims that he will spend time with the company’s employees in order to achieve this goal. As it tries to restore its future, Starbucks will need to become more “open” and “accountable.”

Starbucks’ share repurchasing program has been suspended as a first step, according to Schultz. Companies frequently repurchase their stocks in order to improve their value, but they may overlook other aspects of their operations.

According to the CEO, the money formally used to repurchase stocks will be utilized to:

Our share repurchasing program will be suspended immediately. This decision will enable us to reinvest more profit in our employees and shops, which is the best way to provide long-term value to all stakeholders.

Schultz appears to be focused on regaining the company’s workers’ trust and learning their “thinking and ideas.” As a result, when he mentioned launching an NFT, many people were perplexed. Jordan Zakarin, a producer and reporter, said:

This isn’t a joke; Howard Schultz just told Starbucks employees that Starbucks NFTs will be introduced later this year. There’s also a hazy promise of new perks.

Will the Starbucks NFT be able to resolve its “union problem”?

The executive stated at the Open Forum that he is not a “digital native.” However, the internet world plays an important role in Starbucks’ new future plan.

Schultz quizzed the audience about NFTs and the NFT frenzy, which has touched a variety of businesses since 2021. In this context, the executive stated that by the end of 2022, the company will introduce its own digital asset.

Schultz believes that entering this industry will allow the corporation to “reimagine” its consumer and employee experiences. Starbucks will be able to adapt to the current period and the new way consumers engage with the store with the help of digital assets, according to the executive.

This re-imagination should result in a corporation that is free of labor unions. At the very least, Schultz appeared to allude to this possibility during his remarks. He wants Starbucks to remain a corporation that “doesn’t require someone to stand between us and our customers.”

Starbucks (SBUX) is currently trading at $84 with a 3% loss on the 4-hour chart, continuing its downturn. This indicates that the market isn’t overly enthusiastic about Schultz’s digitalization goals. We’ll have to wait and see.

Source: SBUXUSD Tradingview


Ford is getting ready to enter the Metaverse with digital cars and NFTs

A month after the company announced significant personnel reductions, it has filed a trademark application covering its future initiatives in the Metaverse and NFT space.



Ford Motor Company, an American automaker, has filed 19 trademark applications across its key automobile brands as it prepares to enter the realm of nonfungible tokens (NFTs) and the Metaverse.

Mike Kondoudis, a trademark attorney licensed by the United States Patent and Trade Office (USPTO), disclosed in a tweet on Wednesday that the business had submitted a total of 19 trademark applications covering its car brands, including Mustang, Bronco, Lincoln, Explorer, and F-150 Lightning, among others.

The trademark applications include a projected online marketplace for NFTs and virtual versions of its businesses’ automobiles, trucks, vans, SUVs, and clothes.

Ford intends to produce digital images of its vehicles, SUVs, trucks, and vans that will be verified by NFTs, according to USPTO filings submitted by the automaker on September 2.

The business also disclosed plans for “downloadable virtual commodities,” or “computer programs,” that would include apparel, accessories, and parts for vehicles for usage in “online virtual environments,” such as virtual and augmented reality trade exhibitions.

Additionally, there are plans to develop an online marketplace for “others’ digital artwork” as well as “online retail shop services featuring non-fungible tokens (NFTs) and digital collectibles.”

Less than a month after Ford Executive Chairman Bill Ford and CEO Jim Farley announced significant personnel reductions from its global workforce to decrease corporate expenses; Ford has decided to enter the Web3 area.

Ford isn’t the first automaker to enter the Metaverse market.

While premium automakers like Bentley and Lamborghini have already launched NFT collections, automakers including Nissan, Toyota, and Hyundai have indicated ambitions to enter the fast-expanding Metaverse market.

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Crypto-Vultures Profit from the Death of Queen Elizabeth

Only a few hours after the Queen’s passing, more than 40 meme tokens bearing her name have been released.



Yesterday, according to Buckingham Palace, Her Majesty Queen Elizabeth II passed away. Although her loss triggered a global outpouring of sympathy and grief, it has also been exploited as a money-grab.

Elizabeth II, monarch
Grift endures eternally, but the Queen is gone.

There are over 40 meme coins on Ethereum and the Binance Smart Chain thanks to Queen Elizabeth’s passing (and at least one exploitative NFT collection).

While the news of the British monarch’s demise saddened people worldwide, cryptocurrency scammers took advantage of the occasion to launch dozens of meme coins with Queen themes on Ethereum and Binance’s BNB Chain.

Among the new crypto coins that were introduced are “Queen Elizabeth Inu,” “Queen Doge,” “God Save The Queen,” “London Bridge Is Down,” “Queen Grow,” “Rip Queen Elizabeth,” “Elizabeth II,” and “Queen Inu II.” Other tokens with the name of the next king, King Charles III, have also appeared. According to DexScreener, at least 40 separate meme coins appear to have been produced in the previous six hours.

The most liquid tokens, Save The Queen and Queen Elizabeth Inu, have already processed trade volumes of around $700,000 and $200,000 since their debut. At the time of writing, the price of Queen Elizabeth Inu is up 1,517%, while it has increased by 23,271% on Binance Smart Chain and 3,708% on Uniswap. Prices are incredibly unstable and exceedingly unlikely to persist.

The “Queen Elizabeth 69 Years NFT” NFT set has reportedly been produced. One image is said to represent each year of the Queen’s reign in the collection. The project’s aims should be questioned because Elizabeth II reigned for 70 years, not 69.

The crypto community, typically known for its gallows humor, mainly reacted negatively to the initiatives. When told about the NFT collection, NFT aficionado ThreadGuy said, “You’re going to hell.” Trader Byzantine General declared, “We’ve got to stop this crypto stuff.”

In 1926, Queen Elizabeth was born. She was the longest-reigning British monarch in history and passed away in Balmoral Castle at 96.

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One crypto sector, according to billionaire Chamath Palihapitiya, is experiencing a classic bubble cycle

One crypto sector may be going through a typical hype cycle, according to billionaire investor and software entrepreneur Chamath Palihapitiya.



In a new episode of the All-In podcast, the CEO of Social Capital discusses the sharp decline in trading volume in the non-fungible token (NFT) market.

Palihapitiya offers Coachella and Burning Man as examples of major music festivals that strive to be distinctive but may wind up being mostly the same.

The billionaire contrasts NFTs and the overall art market with the two music events.

“I do believe that there is something going on; the simplest way to explain this is with the Burning Man/Coachella scenario. Many of these things are similar, but when some people approach anything new, they are too insecure to accept that it is similar to another item, so they spend a lot of time attempting to convince you that it is different. When someone says that a time is different, it’s probably not that different, as stated in the Warren Buffett quote, is an example. Or consider the other famous historical adage, “Things don’t always repeat in history, but they rhyme.”

All of this is meant to imply that, aside from major advances in science, not much new has been discovered recently. We keep repeating the same patterns, and one of them is the social capital that comes from making certain decisions and then having those decisions validated by others in order to feel valuable. And this occurred in NFTs, as well as, I’m sure, in the initial stages of several artistic movements. These events are more comparable than dissimilar because they have presumably occurred in a number of other markets as well.

Burning man and Coachella are same. The art market and NFTs are both the same. It doesn’t need to be unusual; you can simply appreciate it because you think it’s cool. I would just take it with a grain of salt and tell anyone who comes to you asking why it’s so different.

DappRadar reports that earlier last week, trading volume on popular NFT marketplace OpenSea reached a one-year low.

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