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ART & COLLECTABLES

Right Now, These Are the Most Profitable Ethereum NFT Whales

Based on Nansen’s monitored data, Pranksy is at the top of the list of NFT collectors who have bought big and sold even bigger.

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Collectibles traded as NFTs—essentially, tokens that serve as proof of ownership for a digital item on a blockchain—exploded earlier this year, with a total trading volume of $2.5 billion in the first half of 2021. But, as new data reveals, some collectors have turned that NFT surge into some real cash.

Nansen, a blockchain analytics startup, released its first NFT Leaderboard today, displaying the so-called whales (heavy users with hefty bags) that have made the most money by buying and selling NFTs to date. Nansen’s technique focuses on overall profit—the amount made from selling NFTs minus the amount spent on NFTs—across the more than 90 million tagged crypto wallets it monitors across Ethereum and Polygon.

With 1,573 ETH ($3.64 million) in earnings so far, the prolific NFT collector known as Pranksy currently sits atop the list. Pranksy has spent 1,860 ETH ($4.3 million) buying NFTs so far, covering over 9,300 total individual NFT pieces and owning NFTs from a greater number of collections (86) than anybody else in Nansen’s top ten rankings.

Pranksy has sold 2,350 of their bought NFTs for a total of 3,433 ETH ($7.94 million), putting them at the top of the profits list. Pranksy also tops the Bored Ape Yacht Club list, a collection of artwork that debuted in April and has seen its worth skyrocket since then. The collector also won the winning $177,777 bid on the single-edition NFT based on Andy Murray that led Wenew’s inaugural drop.

In terms of total profitability, Pranksy is first, but atblank is second. eth has the highest profit margin at 5,020 percent, with sales of 481 ETH ($1.11 million) but spending only 9.4 ETH ($21,700) in Nansen-tracked wallets. The wallet has made the most money through selling Autoglyphs, which are generative art NFTs. Meanwhile, the highest spender on Nansen’s list is a labeled OpenSea wallet ascribed to “Danny,” with 2,570 ($5.95 million) spent on NFTs to date, with a heavy emphasis on Hashmasks.

Asked what defines the top NFT whales that his firm is tracking, Nansen CEO Alex Svanevik said it comes down to “specialization in their buying habits/strategy.”

“Each of the best buyers has a specialty,” he explained. They also have “a thorough understanding of the NFT markets and a well-planned execution of their purchase.” They frequently release NFTs or collaborate with artists who do so, with some of them serving as contract deployers.”

“They don’t mind taking risks on new ventures and don’t always make successful moves, [and] they frequently reinvest a big amount of revenues in the ecosystem,” Svanevik continued.

Nansen’s list is illustrative of some of the most significant players in the NFT area, but it is not exhaustive. Sellers have ranked ahead of long-term collectors who may have more valuable overall NFT holdings. The firm exclusively analyzes standard ERC-721 Ethereum-based NFTs—and only those in labeled wallets across Ethereum and Polygon—in terms of profitability. Other blockchains have major NFT projects, such as NBA Top Shot on Dapper Labs’ Flow blockchain, which has witnessed over $700 million in trading activity to date.

Notably, some notable figures in the NFT world do not appear on this list, such as Vignesh “MetaKovan” Sundaresan, the collector who paid $69.3 million for artist Beeple’s work, Christie’s auction in March. There’s also the anonymous WhaleShark, which is said to control 210,000 NFTs as of March and runs the $WHALE social currency, which is based on a vault of 13,200 NFTs worth $45.9 million.

According to Svanevik, the whales’ connected addresses “have not sold any NFTs, albeit they may have moved them.” Instead, Svanevik claimed that MetaKovan and the Beeple artwork purchase “appears to have been bought without proof of a clear on-chain transaction,” either due to the auction house’s escrow system or the usage of an NFT standard other than Ethereum’s ERC-721.

ART & COLLECTABLES

Salvatore Ferragamo, an Italian luxury brand, has an NFT booth in SoHo

Customers can create and mint their own Ethereum-backed non-fungible tokens (NFTs) on OpenSea at a booth set up by Salvatore Ferragamo, an upscale clothing company with its headquarters in Florence, New York.

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The Salvatore Ferragamo concept store in the city’s SoHo neighborhood opened its doors on Friday, and the booth is a part of a bigger debut of the business. All visitors are eligible to receive free NFTs, which are limited to 256 in total. The brand will pay all associated costs up front to mint an NFT.

For the launch, the company is collaborating with artist Shxpir, who has previously created holographic handbags for businesses like Coach. Shxpir has produced 3D digital graphic elements for the NFTs for Salvatore Ferragamo.

Just one day after NFT, there will be a launch.

After a week of discussions about how fashion businesses may tap into the Web3 and NFT arena, NYC, a conference about non-fungible tokens in Times Square, comes to an end. Famous companies have lately debuted their own NFT collections, including Gucci, Prada, Bulgari, and many others.

Salvatore Ferragamo has previously entered the online space.

The company collaborated with Obsess, a virtual and augmented reality software platform that aids businesses in the establishment of interactive online storefronts and virtual experiences, last year. Customers could explore a virtual mansion that featured Ferragamo goods at the online store dubbed “House of Gifts.”

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ART & COLLECTABLES

The crypto decline may be used by Binance to increase its market share in NFT

Football fans will soon have the opportunity to buy “an iconic piece of sports history” thanks to a collaboration between Cristiano Ronaldo and Binance.

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CR7 is starting to participate in NFTs.

The football phenom revealed his exclusive collaboration with Binance today. The multi-year contract, according to Ronaldo, will provide fans the chance to “own an iconic piece of sports history” and take part in his Web3 community.

In a video, Ronaldo stated, “Today we are going to transform the NFT game and move football to the next level.”

The Binance-controlled exchange and the Binance Smart Chain are two of the largest elements of one of cryptocurrency’s largest ecosystems (BSC). With 407 different protocols built atop it and $5.92 billion in value locked, BSC is the second-most used blockchain (after Ethereum).

Binance has had trouble creating a thriving native NFT ecosystem despite these great figures. With only $79 million in total trade volume, PancakeSwap, the decentralized exchange and flagship protocol of Binance, ranks twenty out of the NFT markets (OpenSea and LooksRare, two Ethereum marketplaces, had respective trading volumes of $31.24 billion and $23.23 billion).

Therefore, the alliance with Ronaldo might be interpreted as an effort by Binance to add value to BSC and start growing the NFT market share of the blockchain. On this retweet of the formal announcement, Binance CEO Changpeng Zhao “CZ” may have hinted as much: “Now, we start.”

This week saw the announcement of several noteworthy NFT partnerships, such as Pharell Williams’ recent appointment as Chief Brand Officer for the Doodles line.

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ART & COLLECTABLES

NHL Opens Hockey Collectibles NFT Marketplace

The NHL, along with its Alumni Association and Players’ Association, said on Thursday that it has joined with NFT platform Sweet to build a distinctive NFT marketplace and libraries of NFTs—individual blockchain tokens that denote ownership.

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The NHL’s market will fall between a full-fledged NFT trading platform and a website that enables momentary NFT drops, according to David Lehanski, the league’s executive vice president of business development and innovation.

By creating an NFT marketplace with exclusive releases, the NHL hopes to give fans a little bit of both. In preparation for the commencement of the 2022–2023 season, the NHL’s Sweet marketplace is anticipated to launch in October.

The NHL aims to gamify NFTs with “questing and collecting” components so that fans will interact and can be rewarded with benefits like other NFTs, according to Lehanski, who spoke to Decrypt.

Depending on a player’s performance, some of the NFTs will also be dynamic and alter over time. According to a statement, NFTs will also include “cinematic game highlights from past and present NHL seasons” or surprise packs of NFTs that may be seen in “3D interactive trophy rooms.”

Lehanski claimed that the NHL wasn’t yet ready to reveal which blockchain it would be constructing on. Though it might be on Polygon or Tezos if Sweet’s offerings are any indicator.

Lehanski stated, “We’re looking at everything,” and that the NHL’s top priorities in its search for a blockchain include “cheap gas expenses” and “environmental sustainability.”

The NHL is one of the most recent major professional sports leagues to enter the NFT market, following the NBA’s Top Shot NFTs, the NFL’s “play and own” NFT game, and MLB’s impending NFT contest.

Lehanski commented on the NHL’s approach to NFTs, saying, “There was clearly a lot of temptation to potentially moving very rapidly […] but we thought that was a little shortsighted.” He added that, in his opinion, spending the time to investigate indicators like fan behavior was worthwhile. Especially in relation to digital collectibles and gaming, NFTs have a long-term future as relevant and meaningful items for enthusiasts.

But according to Sweet CEO Tom Mizzone, the NHL’s NFTs won’t simply be targeted at hockey fans who are unfamiliar with cryptocurrencies; seasoned NFT collectors will also be able to participate in a way that feels natural to them.

It will undoubtedly appeal to that degen culture, he continued, but not to the extent that it excludes fancier consumer bases.

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