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OneOf and Sports Illustrated are Teaming Up to Launch an NFT Marketplace on Polygon

As OneOf becomes multi-chain, the historic magazine brand will release NFT collectibles from Ali, Hamm, Gretzky, and others.

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#nft #nfthours #muhammadali #sportsillustrated #oneof

Another potential major player is entering the burgeoning sports NFT collectibles market. Today, Sports Illustrated, a 68-year-old magazine, announced a partnership with NFT startup OneOf to launch a sports NFT series on Polygon, featuring Muhammad Ali, Wayne Gretzky, and Mia Hamm among the first nine athletes.

The Sports Illustrated NFTs will provide recreated replicas of iconic magazine cover photographs for each of its first paired athletes, all designed by artist Jonathan Winbush.

Following Super Bowl LVI on February 13, OneOf aims to debut the platform later this month, with the first drop starring NFL legends Emmitt Smith, Jerry Rice, and Dick Butkus. Aside from individual NFTs for each, the marketplace will also include a limited-edition “Greatest Play That Never Was” fantasy NFT artwork piece featuring all three retired football greats.

In addition to those three sportsmen, OneOf will release NFTs from Muhammad Ali, Shaquille O’Neal, Wayne Gretzky, Mia Hamm, Billie Jean King, and Dale Earnhardt Jr., among others. Lin Dai, co-founder and CEO of OneOf said that the company is collaborating with Sports Illustrated, which worked with each athlete (or their estate) to conduct the inaugural NFTs.

A few major projects already dominate the sports NFT field. With its athlete-centric approach, Tom Brady’s Autograph platform is similar in scope, while Fanatics’ Candy Digital has the official MLB license and Dapper Labs helped bring NFTs popular with NBA Top Shot. Dapper’s UFC Strike is also new, and NFL All Day is coming shortly.

Gretzky and Earnhardt Jr. already have NFTs on Autograph, so they’ll be available on a variety of collectibles outlets. In addition, the late Muhammad Ali has already been featured in other NFT drops. The non-exclusive nature of most sports and athlete NFT partnerships, according to Dai, gives collectors more options.

“I think that actually allows different platforms a lot of freedom to establish their own specialty,” Dai said. “What we’re aiming to achieve is in line with our ideal of putting the artist or athlete first. We believe it is quite appropriate for us to conduct direct athlete partnerships in order to ensure that they are a part of this revolution—rather than relying solely on the leagues to capitalize on it.”

The Sports Illustrated relationship, according to OneOf, is the start of a larger sports and lifestyle vertical. Dai said they’re also working with collegiate sports teams, pro basketball franchises, racing organizations, and international soccer clubs in addition to this initial list of nine individuals.

The OneOf sports marketplace will also provide a minting pass, which allows buyers to get first dibs on all of the platform’s scheduled releases in 2022, including future team NFTs. Before the platform’s post-Super Bowl launch, more details on the pass will be unveiled.

Going multi-chain

For OneOf, mining NFTs on Polygon, an Ethereum sidechain scaling solution, is a first. Tezos powers OneOf’s music-centric marketplace, and the company has been a prominent player in the Tezos NFT ecosystem to date.

OneOf’s decision to embrace Polygon is a step toward a multi-chain future. As it aims to provide more options to partners, Dai added that additional energy-efficient blockchain systems could be used in the future.

Tezos was chosen by OneOf’s music marketplace, which started last summer after funding $63 million, because of its lower environmental impact, which is crucial to many musicians, according to Dai. It has collaborated with Warner Music Group and The Grammys on future NFT launches and has featured drops from the late Whitney Houston and other artists.

The Polygon chain, on the other hand, is the same one used by Autograph. Brady’s platform, according to Dai, not only “paved the road” for OneOf’s sports play, but the existing sports NFT collector base on that platform may have influenced Sports Illustrated’s choice.

“It’s already a terrific environment there,” he continued, “so it’s understandable that Sports Illustrated chose Polygon.”

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To accelerate ecosystem growth, Fireblocks introduces Web3 Engine with developer tools

This set of tools is intended for developers working on DeFi, GameFi, and NFT products and services.

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Fireblocks, a digital assets custody platform, announced the debut of their new Web3 Engine to assist encourage the development of the Web3 ecosystem as the world moves closer to a decentralized future.

The dedicated Web3 engine contains a set of tools for developers to create goods and services in decentralized finance (DeFi), GameFi, and nonfungible currencies, the business revealed on Tuesday (NFT). For alternative asset managers and capital market participants, Fireblocks has opened up a world of decentralized programs (DApps), exchanges, NFT markets, and more.

“Web3 is the future,” Fireblocks CEO Michael Shaulov said, adding that “the Internet has already entered a new era.” According to Shaulov, in order for the Web3 ecosystem to continue to grow, the community must address a major issue: security.

Fireblocks’ new Web3 Engine, according to the announcement, makes it simple for developers to build DApps on top of Fireblocks’ tech stack or securely access the entire spectrum of current web3 apps. Web3 companies such as Animoca, Stardust, MoonPay, Xternity Games, Griffin Gaming, Wirex, Celsius, and Utopian Labs use Fireblocks to secure themselves from human mistake and hackers.

Web3 has sparked a lot of interest in the sector, as evidenced by the rise in market capitalization of Web3 coins in recent years. It’s an ecosystem that everyone can access from anywhere at any time, with no restrictions or middlemen. Many large corporations have made considerable investments in Web3’s potential.

Google Cloud has formed an internal team focused to developing services for blockchain developers and Web3-based application operators. With Metaverse involvement and NFT enthusiasm, industry titans like Meta and Amazon have entered the market. Square Enix, the gaming behemoth, recently announced that it would spend heavily in Web3 gaming.

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Is Fender quietly getting ready to enter the NFT market?

In order to preserve or launch its brand in web3, Fender has filed various NFT-related patents and trademark applications in the United States.

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Fender, a well-known guitar manufacturer, has filed three patents related to NFT with the US Patent and Trademark Office.

When it comes to developing, selling, or buying NFTs with the Fender brand name, the patents would suggest a purpose to make or protect its brand.

Fender filed a series of trademark applications linked to its headstock design in possible NFTs, according to GuitarWorld, including NFT collectibles, virtual products, pictures, artwork, video, and audio recordings featuring music and musical instruments.

Mike Kondoudis, a trademark attorney, noticed the application to the US Patent and Trademark Office, which was filed on April 28.

Source: Twitter

Fender isn’t the first guitar company to think about using NFTs. Billboard reported in January that Gibson, the legendary guitar brand and Fender rival, was preparing to join the NFT industry with six trademark applications connected to NFTs and digital goods.

Big brands, from Adidas to Gucci, have been fast to experiment with NFTs and the Metaverse as two new distribution channels. They’re still figuring out where they belong in the virtual worlds.

NFTs are being used by musicians to reinvent fan involvement

NFTs and the Metaverse are being used by many established bands and brands to redefine how they communicate with fans. Additionally, musicians that rely significantly on in-person concerts as a fundamental income source will find the revenue streams and royalties available by the sale of NFTs appealing.

Music producers and platforms such as Audius, DAOrecords, and TokenTraxx are collaborating with musicians to demonstrate the possibilities of Web3 technology and allow fans to be creative using NFTs.

As famous guitarists get involved in the NFT realm, guitar brands are naturally interested. Keith Richards sold one of his beloved guitars with an exclusive 1-of-1 Tezos blockchain NFT produced for $57,600 in January of this year. The guitar, as well as a digital replica in the shape of an NFT and a video of Richards signing the guitar, were all up for auction.

Since the beginning of the year, the number of NFT trademark applications has increased dramatically, with 3,306 applications filed between January and April.

Source: Twiter

Despite the applications, Fender has yet to reveal its plans for NFT.

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According to Music Ally, Spotify has begun testing NFTs on its platform

If a trial deployment goes well, artists may soon be allowed to market their non-fungible tokens (NFTs) on Spotify, according to Music Ally.

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Spotify, the most recent tech business to join the NFT bandwagon, entered the web3 world earlier this month with the introduction of “Spotify Island” on Roblox on May 3. Spotify will now test NFTs on the platform to specifically selected US consumers, starting with a single trial selection of artists, including Steve Aoki and The Wombats.

Users will have to purchase NFTs through an external marketplace, thus they won’t be able to sell them directly. As part of the trial, Spotify has stated that it will not take a portion of the sales.

Simultaneously, customers have stated that Spotify is sending out surveys and even paying some people to talk to team members about their feelings regarding NFTs and web3. Questions concerning sentiment, cryptocurrency purchases, and why people acquired NFTs have been circulated on Twitter. Some poster responded with mockery to the queries.

Since March, when Spotify placed two job offers for working on early-stage web3 projects, rumors have circulated that the firm was interested in entering the web3. The announcement comes only days after Meta revealed that it would begin testing digital collectibles and NFTs on Instagram as well.

By the time of publication, Spotify had not responded to a request for comment from The Block.

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