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In collaboration with sparkling artist Sara Shakeel, Evian enters the Metaverse with its first-ever NFT

To commemorate the launch of the new Evian SparklingTM water, Evian is releasing 20 unique NFT works of artwork in collaboration with Sara Shakeel, a multi-disciplinary artist, and crystal enthusiast.

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To commemorate the launch of the new evian SparklingTM water, evian is releasing 20 unique NFT works of artwork in collaboration with Sara Shakeel, a multi-disciplinary artist, and crystal enthusiast.

These creative offers follow evian’s cooperation with Sara Shakeel on an immersive art experience with evian SparklingTM in London earlier this year.

This exclusive NFT artwork celebrates the iconic heritage of evian water from the glacial rocks of the French Alps, allowing enthusiasts to explore new worlds of digital ownership with individually numbered pieces of art. In order to reduce its carbon footprint, the brand teamed with Tezos, an energy-efficient, and self-upgradable Proof-of-Stake blockchain business, to produce the NFT.

“Being a part of their journey in developing their first NFT is like a dream come true for me as a life-long fan of evian,” stated artist Sara Shakeel. “It’s such a joy to convey the essence of evian’s alpine heritage into this digital environment with my glittering mountain artwork, while also encouraging the creativity and innovation of young digital artists – a cause that is so important to my heart,” says the artist.

Both evian and Sara Shakeel place a premium on creativity and innovation, thus 100 percent of the proceeds from the sale of their limited-edition NFTs will go to the Somerset House Young Talent Fund**, which supports the next generation of artists. evian and Sara Shakeel plan to use this relationship to provide digital arts training as well as locations for ambitious artists to work in central London, a cause close to their hearts.

“The alpine roots of our specially sourced natural spring water is a crucial element of our tradition,” stated Lucille Moreau, evian’s Culture & Experience Director. Sara’s digital reimagining of our evian mountains captures and encapsulates the essence of this, as well as bringing the sparkles of our new evian Sparkling water to life.

We’re ecstatic to be introducing our first NFT into the world of digital art, allowing our evian community to interact with and appreciate the brand in a whole new way. We were able to achieve this in an energy-efficient manner thanks to Tezos technology, with each NFT having a lower carbon footprint than sending an email. Looking ahead, we’re delighted to be able to sponsor Somerset House’s Young Talent Fund, ensuring that we can assist and encourage a new generation of artists on their creative and innovative path.”

“We are incredibly grateful for the generosity of evian and Sara Shakeel,” said Jonathan Reekie, Director of Somerset House Trust. Each NFT sold by evian supports Somerset House’s long-term commitment to supporting the next generation, with proceeds going to the Somerset House Young Talent Fund. This provides bursaries and chances for the next generation of artists and creatives to reach their full potential, including training, networking, mentoring, and placements within our wide resident community of creative organizations.”

Visit nft.evian.com from April 4 to acquire one of the 20 limited-edition evian x Sara Shakeel NFT artworks.

ART & COLLECTABLES

Ford is getting ready to enter the Metaverse with digital cars and NFTs

A month after the company announced significant personnel reductions, it has filed a trademark application covering its future initiatives in the Metaverse and NFT space.

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Ford Motor Company, an American automaker, has filed 19 trademark applications across its key automobile brands as it prepares to enter the realm of nonfungible tokens (NFTs) and the Metaverse.

Mike Kondoudis, a trademark attorney licensed by the United States Patent and Trade Office (USPTO), disclosed in a tweet on Wednesday that the business had submitted a total of 19 trademark applications covering its car brands, including Mustang, Bronco, Lincoln, Explorer, and F-150 Lightning, among others.

The trademark applications include a projected online marketplace for NFTs and virtual versions of its businesses’ automobiles, trucks, vans, SUVs, and clothes.

Ford intends to produce digital images of its vehicles, SUVs, trucks, and vans that will be verified by NFTs, according to USPTO filings submitted by the automaker on September 2.

The business also disclosed plans for “downloadable virtual commodities,” or “computer programs,” that would include apparel, accessories, and parts for vehicles for usage in “online virtual environments,” such as virtual and augmented reality trade exhibitions.

Additionally, there are plans to develop an online marketplace for “others’ digital artwork” as well as “online retail shop services featuring non-fungible tokens (NFTs) and digital collectibles.”

Less than a month after Ford Executive Chairman Bill Ford and CEO Jim Farley announced significant personnel reductions from its global workforce to decrease corporate expenses; Ford has decided to enter the Web3 area.

Ford isn’t the first automaker to enter the Metaverse market.

While premium automakers like Bentley and Lamborghini have already launched NFT collections, automakers including Nissan, Toyota, and Hyundai have indicated ambitions to enter the fast-expanding Metaverse market.

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ART & COLLECTABLES

Crypto-Vultures Profit from the Death of Queen Elizabeth

Only a few hours after the Queen’s passing, more than 40 meme tokens bearing her name have been released.

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Yesterday, according to Buckingham Palace, Her Majesty Queen Elizabeth II passed away. Although her loss triggered a global outpouring of sympathy and grief, it has also been exploited as a money-grab.

Elizabeth II, monarch
Grift endures eternally, but the Queen is gone.

There are over 40 meme coins on Ethereum and the Binance Smart Chain thanks to Queen Elizabeth’s passing (and at least one exploitative NFT collection).

While the news of the British monarch’s demise saddened people worldwide, cryptocurrency scammers took advantage of the occasion to launch dozens of meme coins with Queen themes on Ethereum and Binance’s BNB Chain.

Among the new crypto coins that were introduced are “Queen Elizabeth Inu,” “Queen Doge,” “God Save The Queen,” “London Bridge Is Down,” “Queen Grow,” “Rip Queen Elizabeth,” “Elizabeth II,” and “Queen Inu II.” Other tokens with the name of the next king, King Charles III, have also appeared. According to DexScreener, at least 40 separate meme coins appear to have been produced in the previous six hours.

The most liquid tokens, Save The Queen and Queen Elizabeth Inu, have already processed trade volumes of around $700,000 and $200,000 since their debut. At the time of writing, the price of Queen Elizabeth Inu is up 1,517%, while it has increased by 23,271% on Binance Smart Chain and 3,708% on Uniswap. Prices are incredibly unstable and exceedingly unlikely to persist.

The “Queen Elizabeth 69 Years NFT” NFT set has reportedly been produced. One image is said to represent each year of the Queen’s reign in the collection. The project’s aims should be questioned because Elizabeth II reigned for 70 years, not 69.

The crypto community, typically known for its gallows humor, mainly reacted negatively to the initiatives. When told about the NFT collection, NFT aficionado ThreadGuy said, “You’re going to hell.” Trader Byzantine General declared, “We’ve got to stop this crypto stuff.”

In 1926, Queen Elizabeth was born. She was the longest-reigning British monarch in history and passed away in Balmoral Castle at 96.

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ART & COLLECTABLES

One crypto sector, according to billionaire Chamath Palihapitiya, is experiencing a classic bubble cycle

One crypto sector may be going through a typical hype cycle, according to billionaire investor and software entrepreneur Chamath Palihapitiya.

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In a new episode of the All-In podcast, the CEO of Social Capital discusses the sharp decline in trading volume in the non-fungible token (NFT) market.

Palihapitiya offers Coachella and Burning Man as examples of major music festivals that strive to be distinctive but may wind up being mostly the same.

The billionaire contrasts NFTs and the overall art market with the two music events.

“I do believe that there is something going on; the simplest way to explain this is with the Burning Man/Coachella scenario. Many of these things are similar, but when some people approach anything new, they are too insecure to accept that it is similar to another item, so they spend a lot of time attempting to convince you that it is different. When someone says that a time is different, it’s probably not that different, as stated in the Warren Buffett quote, is an example. Or consider the other famous historical adage, “Things don’t always repeat in history, but they rhyme.”

All of this is meant to imply that, aside from major advances in science, not much new has been discovered recently. We keep repeating the same patterns, and one of them is the social capital that comes from making certain decisions and then having those decisions validated by others in order to feel valuable. And this occurred in NFTs, as well as, I’m sure, in the initial stages of several artistic movements. These events are more comparable than dissimilar because they have presumably occurred in a number of other markets as well.

Burning man and Coachella are same. The art market and NFTs are both the same. It doesn’t need to be unusual; you can simply appreciate it because you think it’s cool. I would just take it with a grain of salt and tell anyone who comes to you asking why it’s so different.

DappRadar reports that earlier last week, trading volume on popular NFT marketplace OpenSea reached a one-year low.

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