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How the NFT Market Took Advantage of Blockchain Technology to Achieve Rapid Growth

Nonfungible tokens offer a new method to engage with the arts, music, sports, and media, among other things.



It’s a lot of fun to talk about nonfungible tokens, or NFTs, because they’re a great example of how blockchain technology has an impact on people’s lives that extends far beyond the financial sector. They have captivated the world’s attention in recent months, as seen by hundreds of headlines, because they are a new way of interacting with culture, music, sports, and the media.

This article will explain what NFTs are, how they work, how the NFT boom began, and why blockchain technology has enabled NFTs to establish a new economy.

Why is there so much buzz around NFTs?

NFTs are a fascinating and entertaining topic to discuss because practically everyone enjoys music, art, games, and the internet. Every social media platform’s feeds are brimming with users who, despite having exhibited no prior interest in crypto assets or decentralized finance, are enthralled with nonfungible tokens. We noticed a number of celebrities and memes advocating NFTs in the first half of 2021.

This past March, Twitter’s CEO, Jack Dorsey, sold his first tweet as an NFT for an astonishing $2.9 million. Edward Snowden’s NFT, a portrait of the NSA leaker, was auctioned for $5.4 million (2,224 Ether) (ETH).

The NFT of the Zo Roth meme, better known as “Disaster Girl” because of the 2005 (and beyond) meme of her evil smile looking at the camera as a house is on fire in the backdrop, was sold for 180 ETH, or about $500,000.

Furthermore, traditional market corporations have decided to ride the NFT wave. In Brazil, for example, the first NFT Havaianas line was auctioned off last month.

Since December 2020, the amount of NFT transactions has increased by more than 25 times, indicating that NFTs have been ingrained in people’s daily lives. It could be one of your favorite songs, a program featuring your favorite superhero, or a game tool that your kids want. The increase in NFT transactions in the last six months, as well as business volume since the end of the third quarter before the recent spike, may be seen in the graphic below.

What are NFTs? How do they work?

An NFT can be thought of as a piece of software code that verifies a nonfungible digital asset’s property, or the digital representation of a physical nonfungible object in a digital media. For those that want a more technical perspective, here are some resources:

“An NFT is a smart contract pattern that provides a standardized manner of determining who owns an NFT as well as a standardized manner of ‘moving’ nonfungible digital assets.”

Any nonfungible asset, such as domain names, event tickets, digital currency in games, and even identifiers in social networks like Twitter or Facebook, could be the subject of an NFT in this situation. NFTs could be any of those nonfungible digital assets.

An NFT contains a data structure (token) that connects metadata files that may be permanently attached to an image or file. This token is used and customized to meet the needs of blockchain networks including Ethereum, Kusama, and Flow, among others. The artwork is uploaded to a blockchain network, which generates a metadata file in the token’s data structure.

You upload your art file to a platform that collects your file’s information and sends it through the entire back-end process of a product, otherwise known as your NFT, as a content creator, such as digital artist Beeple or rock band Kings of Leon.

Your NFT receives a cryptographic hash (key) — a tamper-proof register with the date and time stamp carried on the blockchain network — as a result. It is critical for any artist to follow the valuable data and ensure that it has not been altered at a later period.

Loading your art on-chain may provide you with a better understanding of when the art file’s information was tokenized. Because the data of the piece of art has been uploaded, no one can access or erase it, and the chances of your artwork being lost are nearly zero if your NFT is registered on a blockchain.

What role has blockchain technology played in expanding the capabilities of NFTs?

Traditional NFTs lacked a consistent representation in the digital realm until 2008. As a result, they were not standardized, the NFT markets were closed, and the platforms that issued and developed a specific NFT were limited.

With the introduction of colored coins on the Bitcoin blockchain, the first NFTs in blockchains were born. Although their script language was created to enable Bitcoin (BTC) transactions, it may also be used to communicate asset management instructions because it retains modest quantities of metadata on the blockchain.

CryptoPunks, created by Larva Labs and consisting of 10,000 collectible, “unique” punks, was the first NFT experiment based on the Ethereum blockchain. The punks’ interoperability with digital marketplaces and wallets was due to the fact that they “live” on the Ethereum network.

CryptoKitties, a platform that allows users to construct digital cats and reproduce them with different pedigrees, brought NFTs to the public on the Ethereum blockchain in 2017. This was a ground-breaking effort in terms of developing a complex incentive structure and discovering that NFTs might be utilized as a promotional tool. This sparked interest in auction contracts, which have recently emerged as one of the key mechanisms for pricing and purchasing NFTs.

The wonderful thing about using blockchain technology to improve NFTs is that it has greatly increased their benefits and possibilities. Through the ERC-721 standard, it has brought about the standardization of digital, nonfungible asset representation. ERC-721 is a pattern of smart contracts on the Ethereum blockchain that brings a standardized manner of confirming who owns an NFT and a standardized manner of “changing” nonfungible digital assets, similar to the ERC-115 and ERC-998 standards.

Although Ethereum is where the majority of the action is now taking place, there are other NFT patterns appearing on other blockchains. Mythical Games’ dGoods, for example, is focused on developing a cross-chain standard using the EOS blockchain. In late December 2020, TRON’s first NFT standard, TRC-721, was also formally launched. The adoption of this standard is likely to aid the Chinese blockchain in utilizing various distributed ledger technology-based apps and keeping up with Ethereum’s rapidly growing NFT industry.

Since then, a blockchain-registered NFT has genuinely become a “unique” item that cannot be forged, tampered with, or spoofed.

What are the primary advantages of blockchains for NFTs?

The first advantage of NFTs backed by blockchain technology is uniformity, as previously stated. Aside from standardizing the main properties of NFTs, such as property, transfer, and access control, blockchain technology allows NFTs to include extra elements, such as acquisition specifications. Interoperability, marketability, liquidity, immutability, proved scarcity, and programmability are among the other advantages. We’ll go over each one individually.

The NFT patterns enable interoperability, allowing NFTs to move more freely between ecosystems. Nonfungible tokens can be seen right away in dozens of various wallet providers, traded on many exchanges, and obtained in a variety of virtual worlds in a new initiative. This interoperability is only possible thanks to the open standards enabled by blockchain technology, which give a clear, consistent, and reliable application programming interface as well as the ability to read and write data.

By allowing unfettered trading in open markets, interoperability has increased the marketability of NFTs. Users can relocate their nonfungible assets outside of their original contexts using NFTs based on blockchains. They also have access to advanced negotiation tools like auctions and bids, as well as the ability to deal in any currency, ranging from cryptocurrencies like Bitcoin and Ether to stablecoins and particular digital currencies via a special application.

The rapid marketability of NFTs based on blockchains adds liquidity to marketplaces that can service a wider range of customers, allowing nonfungible assets to be exposed to a larger group of purchasers.

Immutability and proved scarcity are the fifth and sixth advantages of using blockchain technology in NFTs. This is because smart contracts allow developers to put strict supply limitations on NFTs and enforce long-term attributes that cannot be changed once they have been issued. As a result, because the specific qualities of an NFT are codified in the blockchain, they cannot alter over time. This is particularly intriguing for the physical art market, which is based on an original piece’s verified scarcity.

Recent trends and new industries, such as programmable art — which allows collectors to intervene with the original design of the art piece — have created an exciting trajectory in this new NFT world based on blockchain.

Immutability and scarcity are crucial in the market for NFT-represented art. The benefit of programmability may be something to consider in the digital art market. Async Art, a platform for negotiating and creating NFTs that allows owners to alter their graphics whenever they want, is an example of programmability. The ability for a song to change its composition is another example of programmability. As a result, the music may sound different each time you hear it. By separating a component into independent layers known as stems, these two examples are feasible. Each stem has various variations from which the next owner might pick. As a result, a single Async Music recording could contain a variety of unique sound combinations.


Many people are still unaware of the magnitude of the NFT boom and how blockchain is changing the way we consume art. Perhaps the topic merits a more in-depth discussion.

The programmability of smart contracts on the blockchain, which always guarantees a compensation to the content creator whenever their work is negotiated, is the hole-in-one of NFTs.

Assume that a certain piece of material (music, art, a domain name, a snapshot of a Pelé goal, etc.) is traded hundreds of times. A commission will be paid to the content creator in this situation.

Because a “partition of income” is encoded into the NTF’s smart contract code, content creators will no longer have to worry about the legal property of their artwork, this might totally transform the dynamics of copyright and intellectual property.

Nonfungible tokens and blockchain technology markets, for example, still have a long way to go in terms of scalability, marketing infrastructure, and appropriate jurisdiction in NFTs with decentralized storage. Nonetheless, we must not overlook the prospect of codifying the rights of the determined digital asset underlying an NFT transaction. This allows for the emergence of new enterprises and marketplaces that are governed not only by institutions or traditional trust validators, but also by those who create the material that is valued in social and productive centers.

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NFT Weekly Review

Space Jam used NFTs as part of their marketing strategy, Budweiser is toasting a new collaboration, and Rolling Stone Magazine appears to be the newest media outlet to embrace NFTs. Another busy week in the world of NFTs is in the books. Let’s take a look at what’s new in the world of non-fungible tokens over the last seven days.



A Slam Dunk NFT for Space Jam?

“Space Jam: A New Legacy” went all-out in marketing, collaborating with video games like Fortnite and launching massive campaign awareness via digital billboards and other means. It didn’t end there, though. Because Warner Bros. and Niftys recently joined, Space Jam NFTs were bound to come. So this week, 91,000 free NFTs were distributed, and they were gone faster than a game-winning jump shot.

The newest Gary Vee venture, VaynerNFT, has locked in Budweiser.

VaynerNFT was launched this week by VaynerX, led by crypto and NFT supporter and long-time entrepreneur Gary Vaynerchuk. In addition, the VaynerNFT team announced Budweiser as their first large “NFT agency of record” client. After previously minting tokens for sub-brand Stella Artois and cooperating with NFT horse-racing platform ZED.RUN, Budweiser parent company AB InBev is reaffirming its commitment to NFTs. Budweiser has been a VaynerMedia partner for nearly a decade, and their connection will now be strengthened through NFT participation.

Copa America Mints Trophy NFT

The South American Football Federation teamed up with Ethernity, an NFT platform, to create a trophy NFT. As a result, Argentina successfully conquered its title for the first time in 28 years.

Damien Hirst: It’s Your Call: Physical or Digital

Damien Hirst, a well-known modern artist, will release 10,000 hand-painted works of art with accompanying NFTs later this month. NFT holders have one year to determine whether or not they wish to trade their NFT for a physical piece of Hirst’s work; if they do, the NFTs will be destroyed. Hirst plans to make the NFTs available on the HENI platform. Hirst is said to be the wealthiest living artist in the United Kingdom.

Polygon is Not Just DeFi

Polygon has made significant progress in the DeFi world, but why stop there? The site has teamed with Community Gaming, an esports tournament organizer. It will begin conducting tournaments in August that will include purchasing, holding, and selling NFTs as trading cards.

The platform is also collaborating with Dolce & Gabbana to present NFT’s “Collezione Genesi” (“Dress from a Dream”) line. In addition, three D&G events will feature the NFTs next month.

Rolling Stone

When it comes to media firms and NFTs, the list is endless: CNN, TIME Magazine, and so on. As of this week, feel free to add Rolling Stone Magazine to the list. The publication is launching a magazine cover campaign for Rolling Stone Australia.

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Illuvium Co-founder Flips Axie Infinity Virtual Estate for a 9,200 Percent Gain in a Year

Kieran Warwick, co-founder of Illuvium, sold a virtual property piece in Axie Infinity for $28,000 after purchasing it for $300 last year.



Kieran Warwick, the co-founder of the upcoming NFT-powered gaming metaverse Illuvium, has stated that he achieved a profit of over 9,000 percent by flipping a virtual parcel of land he bought from the Axie Infinity metaverse.

Warwick, Synthetix founder Kain’s brother, recalls purchasing the plots in mid-2020, adding that there “weren’t too many use cases” for digital land at the time, with in-metaverse advertising and mining still being uncommon as virtual property utilities.

He paid $300 for the land and announced the sale a year later on July 13 for $28,000.

Despite the seeming lack of utility, Warwick put “quite a bit of money” into Axie Infinity because of “the promise that they will develop up the metaverse.” While players wait for Axie to finish developing its land, Kieran points out that the plots have increased in value by thousands of percent in the last year.

“Basically, it was guesswork; I just assumed that play-to-earn, which is a new gaming paradigm that is now gaining traction, would attract a large number of players to our game. Whatever the case may be, if I purchase a unique piece of property, it will be valuable,” he said.

Warwick has put money into four metaverse initiatives but mentioned only Axie Infinity and Mars.

“I want to have land in all of the different games that I think are […] going to grow in the next few years.”

He compares his investment method to physical real estate, stating that when predicting whether property values in a certain suburb would rise, investors look for new developments and other expansion signals.

“It’s the same principle in the metaverse,” Warwick explained. “If you believe there will be a lot of interest and other people developing next to you […], then buying these land parcels is a no-brainer.” But, on the other hand, they’re quite unusual in practically every case.”

“You can see how the scarcity will actually create some allure if they mint 10,000 land plots, and then all of a sudden, there are a million players.”

Land Can Be A Productive Asset

Beyond speculative buy-and-hold strategies, Warwick underlines that virtual real estate investors can put their land to work by hosting advertisements on their plots in Decentraland.

While Warwick believes that “advertising opportunities are probably the biggest use case” at the moment, he believes that as metaverses evolve, the possibilities for virtual land will be “endless.”

Warwick also stated that his own project, Illuvium, will begin selling land soon, underlining that the virtual parcels will have “a use case from day one.”

Illuvium, he claimed, will have a mini-game that will allow virtual landowners to mine for an in-game mineral that will be used to mint products in the game.

“You can only mine it if you have land,” Warwick explained, underlining that he doesn’t want Illuvium’s real estate to be used solely for speculation: “just a stagnant thing where people buy, and it’s only important if someone else wants to buy it.”

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NFTs Have a Bright Future After “Death”



The NFT bubble, according to recent assessments, has burst (again). As a result, doomsayers are once again writing the obituary for non-fungible tokens, but, like Bitcoin, which has been pronounced dead over 400 times and never remains buried, don’t be surprised if NFTs continue to survive to thrive in the months and years ahead.

To summarize, non-fungible tokens (NFTs) are a type of digital asset. Still, unlike cryptocurrencies like Bitcoin, which are fungible in nature, each Bitcoin is valued the same — each non-fungible token is unique. This year, NFTs have gotten a lot of attention because of their rapid rise in the digital art sector. The market capitalization of NFT projects increased by 1,785 percent in the first three months of the year, but if that wasn’t enough, a single NFT artwork sold at Christie’s for $69 million in March.


Some observers appear to have predicted that the NFT market will continue to expand in popularity without interruption, but not all niches flourish in the same way. Many markets, particularly in crypto, have peaks and troughs, and the NFT sector is not immune to the whims of speculators.

Several news agencies, including CNN, determined in April that NFT pricing had plummeted and questioned whether the NFT market had already gone bust. The same tale resurfaced at Surface in June, and now Protos has said that the NFT bubble has burst once more, this time with chart data to back up their assertions. “NFTs peaked on May 3, when $102 million worth of them were sold in a single day,” according to Protos.

That’s not too shabby for a bubble that popped in April, according to CNN.

Protos’ analysis’s first problem is that not all of the chart data is clear cut; the second is that market declines are rarely as deadly as is commonly asserted. The third is that a broadening of what NFTs can accomplish will ensure the market’s long-term health. That is to say; the existing NFT market has barely begun to touch the surface of the technology’s potential.

Is NFTs’ Era Coming to an End?

Looking past the hyperbole and editors’ eagerness to create a sensationalist title, the Protos data may indicate the beginning of the NFT market diversifying beyond collectibles. Although the collectibles market as a whole appears to be in decline, “NFTs related to the so-called “metaverse” — such as digital real estate and other virtual artifacts — are actually outselling tokens tied to crypto-art,” as Protos points out.

This isn’t always a bad thing; NFTs have applications far beyond digital art. Furthermore, as technology advances and the list of applications for which NFTs can be used expands, the NFT market will become significantly more resilient.

The Present and The Future

The NFT market may be currently in a period of stabilization. Gauthier Zuppinger, the Chief Operating Officer of, proposes this view. “The issue is, every time you witness such a rapid surge on any trend, you’ll see a relative decline, which basically represents for a market stabilization,” he told CNBC in June.

As the NFT market moves past the speculative stage, new applications for the technology are emerging in fields as diverse as music, real estate, banking, gaming, e-Sports, documentation, and even logistics. Music is a great example and quickly becomes one of the most popular uses for NFTs, with musicians like Grimes selling $6 million worth of NFTs in less than 20 minutes. Meanwhile, Steve Aoki went away with $4.25 million from his NFT transaction, while 3LAU took home $11.6 million. Platforms like Mozik are letting lesser musicians tokenize their tracks, so it’s not just the big names who are getting in on the fun. We’ve also witnessed the start of earnable NFT usage, as evidenced by apps like NFTrade’s NFT farms. Although trading activity in the NFT market has decreased slightly since its high earlier this year, earnable NFTs remain hotter than ever, indicating that interest in this space and asset class is only just getting started.

NFTs are also expected to revolutionize land ownership, both in the real world and in virtual worlds like Decentraland, where non-fungible tokens represent plots of land on a map that also serve as the foundation for an entire virtual reality world. Furthermore, NFTs can be used as proof of ownership in areas other than land, and in the future, they may even be used as proof of identification, such as digital passports.

There are reasons to believe that NFT technology has yet to realize its full potential everywhere you look. But, unfortunately, those who assert differently may be deficient in perspective.

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