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Hong Kong and Singapore will get new art and fashion NFT platforms

Welcome to the most recent crypto runway. Vogue Singapore’s publisher and a Hong Kong exchange have announced plans to heat up Asia’s NFT market.

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Creator: https://pixy.org

Non-fungible tokens (NFTs) are the new craze in the digital asset market, which is sweeping the globe. In Asia, the NFT craze is likely to heat up even further.

In the last 24 hours, two separate NFT projects in Hong Kong and Singapore have been revealed. In the third quarter of this year, Hong Kong Digital Asset Exchange (HKD.com) plans to introduce a one-stop NFT trading platform for artists.

The second is a new collaboration between Media Publishers — Singapore’s publishers of Vogue, Esquire, Robb Report, and Buro — and blockchain-powered advertiser VIDY to launch an NFT network for the fashion, arts, and music industries in the third quarter of this year. VIDY is a digital advertisement platform that pays viewers in VIDYCOIN, a native cryptocurrency.

An NFT one-stop-shop for artists

The Hong Kong Digital Asset Exchange announced on April 8 that it plans to be one of the first digital asset exchanges in Hong Kong to offer an NFT trading platform.

The soon-to-be-launched NFT trading platform will offer artists an online platform for publishing, marketing, trading, and payment of their artworks in a variety of product categories, including digital art and encrypted collections of animation, music, and movies.

Users will be able to make offers and bids on NFTs, as well as trade and exchange tokens, using the trading platform of the Hong Kong Digital Asset Exchange. Artists will also be able to use the site to publish their own digital artworks. Hong Kong Digital Asset Exchange also plans to offer physical store exhibition facilities for artists in order to act as a one-stop-shop.

The lack of a robust trading platform for NFTs in Hong Kong’s current market is cited by Kelvin Yeung, founder, and CEO of HKD.com, as the reason for his company’s launch.

The platform, according to Yeung, will not only help local artists earn more money from their talents, but will also help the region’s art market develop.

Fashion shows, virtual Oscars, and the Met Gala

Separately, Media Publishers and VIDY announced the NFT website, which would focus on the fashion and luxury industries. The platform aims to create a virtual world that can be navigated in 360 degrees to showcase digital fashion, art, music, and architecture.

The platform’s core features, according to their official announcement today, will include the ability to mint, trade, and auction NFTs via a tokenized system, as well as the ability to host social interactions.

“Since 2020, the NFT market has grown by over 229 percent to over US$500 million. However, it is still in the early stages of growth and has a long way to go in terms of infrastructure,” said Matthew Lim, a Singaporean tech entrepreneur and co-founder of Vidy, in a press release. “People will be able to live in a parallel virtual universe where they can own a digital identity and buy products not only as a digital file but as any specific asset in their virtual land, close to their physical world, thanks to the metaverse and the emergence of digital models.”

The VIDY-Media Publishares NFT platform aims to appeal to a digitally savvy audience seeking luxury goods with low environmental impact, as well as engage creators interested in developing a virtual identity for their work and exploring new revenue streams.

“What we see is a modern artistic renaissance,” said Michael von Schlippe, president of Media Publishers. “By building an NFT platform, which basically serves as a virtual marketplace between creatives and users, we are able to provide a one-of-a-kind shoppable platform as well as community content in the forms of education, engagement, and entertainment.”

Von Schlippe described in greater detail how the platform would be used.

“We’ll be concentrating on three verticals in particular. Giving users the opportunity to build on the web is one of them. And you can build. You don’t have to be an expert to exchange, purchase, sell, mint, and tokenize your digital products — be it fashion, art, beauty, music design, or anything else,” he explained. “Then there will be a vertical that will be a more curated space where we want to establish authenticity and provide restricted access, so it becomes a scarcity and a sign of quality you can trust. And this curated space where our Vogue editors in Singapore will be able to host such events — say, a monthly digital fashion show — that will be curated by them.”

“We would add a third vertical later on,” von Schlippe said, “which would certainly add the entertainment aspect to it.” “You can make something digital, tokenize it, and show it if you’re a developer. You want to express your enthusiasm. You want to be noticed and to be seen by others. You may be able to attend a virtual Academy Awards or Met Gala.”

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ART & COLLECTABLES

The Ethereum Metaverse’s NFT Real Estate Sells for a Record $913K

For Ethereum-based open world crypto metaverse game Decentraland, Republic Realm establishes a new all-time high-value LAND sale.

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In the open-world metaverse game Decentraland, a virtual plot of land sold as an NFT for a record amount: more than $913,000, based on the price of the game’s Ethereum-based MANA money at the time.

For 1,295,000 MANA, the estate NFT, also known as a LAND token in the game, was sold. According to NonFungible’s data, this is the highest-valued LAND sale to date in terms of money. However, sales for greater MANA have occurred in the past when the currency was significantly less valuable. In November 2018, the record was set with 2,772,000 MANA, which was valued little under $211,000 at the time.

Republic Realm, a firm that invests in virtual real estate in crypto games, has claimed the new record purchase. Republic Realm is a division of Republic, an online investment platform that itself has notable investors, including AngelList, Binance, and Galaxy Interactive. Republic Realm has not yet disclosed how it plans to utilize the Decentraland estate, which is located in the game’s Dragon Kingdom district.

The business tweeted, “We can’t wait to disclose our enormous plans for this estate.” “We are more committed than ever to constructing and expanding the metaverse.”

Decentraland is an Ethereum-based online metaverse where players can freely explore the realm, engage with other players, and play games. The 3D game resembles a hybrid of virtual world pioneer Second Life and blocky sensation Minecraft, but with a blockchain-based twist of actual item ownership and a player-driven economy.

Decentraland isn’t the only blockchain-based game that revolves around digital land plots marketed as NFTs. Other Ethereum-based games that have made millions of dollars selling virtual real estate include The Sandbox and Axie Infinity.

In this example, Decentraland shattered an estate sale record set only a few weeks prior. Boson, a blockchain protocol, said earlier this month that it had purchased a Decentraland estate in the game’s valuable Vegas City sector for roughly $704,000, with ambitions to develop a virtual shop to market its decentralized infrastructure products.

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ART & COLLECTABLES

Tezos Joins McLaren Racing as a Blockchain and NFT Partner

McLaren Racing has announced a multi-year technical agreement to develop the NFT fan experience platform on Tezos, an energy-efficient blockchain network.

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Tezos has been named as McLaren Racing’s Official Blockchain Partner in a new multi-year technological cooperation spanning Formula 1, INDYCAR, and esports, according to a press release.

McLaren will establish a non-fungible token platform with a focus on the fan experience, using the energy-efficient and upgradeable Tezos network.

Tezos NFTs

Tezos is an open-source asset and application blockchain that is constantly expanding and upgrading itself through efficient on-chain governance.

McLaren will create a specialized platform that will bring together its illustrious racing history and famous driver lineups across all of its teams to provide an unsurpassed NFT fan experience.

Tezos and McLaren believe that innovation is the key to long-term success. By embracing clean NFTs and energy-efficient networks, the impact of this new medium for sharing creative expression will not be diluted by excessive energy usage.

Tezos’ pioneering Proof of Stake mechanism is a substantially more energy-efficient technique to securing its network than typical Proof of Work blockchains, consuming two million times less energy than Proof of Work networks like Bitcoin and Ethereum.

This enables Tezos to run in an environmentally friendly manner, with little energy use and a low carbon impact.

Teams With Tezos Branding

Tezos will be represented across the McLaren Formula 1 and Arrow McLaren SP teams as part of the agreement, including on the race suits of McLaren F1 drivers Lando Norris and Daniel Riccardo, as well as AMSP drivers Pato O’Ward and Felix Rosenqvist.

“Tezos and McLaren Racing joining forces to build a unique fan-focused NFT platform is an exciting and quickly evolving industry,” said Lindsey Eckhouse, McLaren Racing’s Director of Licensing, eCommerce, and esports.

She went on to say that the new relationship allows McLaren to enter a market where fans can own essential components of the team, and that the firm is excited to launch the platform with Tezos to create bespoke NFTs with our Formula 1, INDYCAR, and esports teams.

In the meantime, Hubertus Thonhauser, Chair of the Tezos Foundation, issued the following statement:

“We are pleased that McLaren Racing has opted to extend their NFT fan interaction platform to the Tezos blockchain, as it has one of the longest and most prestigious legacies in Formula One racing.”

“Blockchain as a concept is changing, getting faster, more secure, and more efficient,” he continued. This necessitates a blockchain capable of keeping up with the current rate of innovation. Tezos, the first and fastest-evolving blockchain, stays at the vanguard of innovation, providing real-world solutions in a robust and fast-growing ecosystem as brands explore for new ways to engage with their fans.”

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ART & COLLECTABLES

The Original Code of the World Wide Web Will Be Auctioned as an NFT by Sotheby’s

The luxury auction house Sotheby’s announced on Tuesday that it will auction off a non-fungible token containing the original source code for the World Wide Web next month.

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Digital files such as music, video, and artifacts are represented by NFTs, which are one-of-a-kind collectibles. On June 23, the NFT for the code, which was created by British computer scientist Sir Tim Berners-Lee in 1989, will go on sale, with bids starting at $1,000. Berners-Lee has signed this NFT, which includes his original time-stamped files.

“What is the purpose of an NFT? It’s a natural thing to do when you’re a computer scientist and you’ve been writing code for a long time.” He went on to say, “It feels natural to digitally sign my autograph on a purely digital item.”

The NFT also includes an animated visualization of the code, a letter written by Berners-Lee about the code and his process of creating it, and a digital “poster” of the entire code generated from the original files using Python, which includes a graphic of his physical signature and is all digitally signed.

The NFT files comprise around 9,555 lines of code, which incorporate components of the three languages and one protocol established by Berners-Lee: HTML (Hypertext Markup Language), HTTP (Hypertext Transfer Protocol), and URLs (Uniform Resource Locators) (Uniform Resource Identifiers).

Berners-Lee said in a statement, “Three decades ago, I built something that, with the subsequent cooperation of a great number of partners around the world, has been a significant weapon for humankind. NFTs, whether they are artworks or digital artefacts like this, are the most recent playful creations in this area, as well as the most acceptable method of ownership. They’re the perfect method to package the origins of the internet.”

The entire sale earnings will go to causes that Berners-Lee and his wife support.

The auction is Sotheby’s third featuring NFTs. In April, the auction house sold its first NFT by unknown digital artist Pak, and only last week, it sold its second NFT, a rare CryptoPunk, for nearly $12 million.

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