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ART & COLLECTABLES

GIVENCHY PARFUMS, AMAR STUDIO, REWIND COLLECTIVE & VEVE REUNITE FOR THE CREATION OF AN NFT IN SUPPORT OF THE LGBTQIA+ CAUSE FOR PRIDE 2022

Fashion House, Artists and NFT Platform Team Up Once Again for Pride Month

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PARIS, June 23, 2022 – To mark Pride Month this year, Givenchy Parfums states its support for the LGBTQIA+ cause by reuniting with LGBTQIA activist Amar Singh, artists Rewind Collective & NFT platform VeVe, the largest mobile-first digital collectibles platform, for the release of a new digital collectible to be sold for charity releasing on Wednesday, June 29 at 12 p.m. PT. The release of the digital artwork, Pride II by Rewind Collective, will be sold for the benefit of the Le MAG Jeunes association, on VeVe’s digital collectible platform, available to download on the App Store and Google Play.

Drawing inspiration from the House’s Prisme Libre, combining four shades of colors, as well as the Rewind Collective’s Pixelated Heroes series, this original virtual artwork is being sold on VeVe in a limited series of 1952 editions. After the sale, the proceeds will be entirely donated to the Le MAG Jeunes association.

Titled “Pride II”, the artwork created by Rewind Collective for Givenchy Parfums is a series of animated portraits symbolizing diversity, the assertion of identity, and the fight for equal rights. Innovative photos, which the collective reinterpreted digitally in the colors of the Rainbow Flag, expres Givenchy’s commitment to a more diverse, more inclusive, more universal kind of beauty.

Through this initiative, Givenchy Parfums, Amar Studio & VeVe are proud to support Le MAG Jeunes (Movement for the Assertion of Young Gay, Lesbian, Bi & Trans people), a French association founded in Paris in 1985. Amar Singh continues to lead India’s national effort at the supreme court to abolish LGBT+ conversion therapy.  Aimed at the LGBTQIA+ young population (15 to 30), Le MAG Jeunes focuses on support and accompanying: it carries out awareness-raising missions in schools, offers cultural and educational activities, and provides psychological support to all those who need it. It also lobbies international institutions, so as to promote the implementation of more inclusive public policies, for today and tomorrow.

“Art remains one of the most powerful forms of self-expression, we’re honored to further the LGBTQIA+ cause so that everyone can present their authentic self,” said David Yu, Co-Founder of VeVe. “We are proud to support the LGBTQIA+ community and help fund the fight against LGBT phobias and sexism through the sales of this unique digital collectible.”

Last year the companies came together to sell the digital artwork, “Pride”, as a sign of support for the LGBTQIA+ cause and MAG. The $128,000 raised led to the organization:

  • Moving to a bigger space in Paris and opening of two new local centers for LGBT+ youth inclusion, to overcome isolation and that offers support and multiple activities. The Paris local group is now in the heart of the capital Quincampoix Street, Paris 4th, with a great space to welcome LGBT+ youth. And the two new branches are in Lyon and Clermont Ferrand. 
  • An increase of LGBT+ youth supported by the organization to 529. The foundation aims to support 1,600 youths thanks to the new spaces and new members of staff. 
  • Building and recruitment a team of professionals to accompany youth and fight LGBT phobias and sexism.
  • An increase of interventions in school from 3,000 students in 2021 to 11,360 in 2022, to prevent LGBT phobia and sexism in the education sector.

About VeVe:
Founded in 2018, VeVe was created by collectors, for collectors to bring premium licensed NFT digital collectibles to the mass market. With millions of active users and over 6      million NFTs sold, VeVe is the largest mobile-first digital collectibles platform and one of the top-grossing Entertainment Apps in the Google Play and Apple stores.

Utilizing both blockchain and augmented reality technologies, VeVe offers premium licensed collectibles from leading brands including DC Comics and Warner Bros, Cartoon Network, tokidoki, Ghostbusters, Back to the Future, and more. For the first time, these brands can provide customization to collectibles after their initial sale, creating endless revenue possibilities for products both new and previously offered. In addition, VeVe’s 3D augmented reality photo mode allows collectors to interact with every digital collectible, as well as share their collectibles through VeVe’s in-app social feed, or on external social platforms including Twitter, Instagram, TikTok, and more.

In March 2021, VeVe committed to 100% carbon neutral NFTs and provided $7+ million in grants to environmental nonprofits to raise money for causes through NFT promotions. In addition, VeVe uses Ethereum’s layer 2 scaling protocol, Immutable X, which provides instant trade confirmation, scalability (over 9,000 trades per second), zero gas fees, and a 99.9% reduction in environmental footprint.

The VeVe Digital Collectible app is available on both iOS and Android.

Learn more: VeVe.me | Twitter | Discord | Facebook | Instagram | Medium

ART & COLLECTABLES

Fantagio, a K-pop agency, and Crypto.com launch a collaborative NFT venture

Local media reported that South Korean entertainment company Fantagio signed an MOU on Wednesday with cryptocurrency exchange Crypto.com to investigate non-fungible token (NFT) initiatives.

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Quick facts:

  • The agency for K-pop sensation BTS, HYBE, is collaborating with Dunamu, the Upbit exchange company, to introduce an NFT joint venture later this year.
  • According to CoinMarketCap, Crypto.com runs a global exchange for digital assets with trades totaling about US$397 million in the previous day.
  • The Aston Martin F1 Team, UFC, Snoop Dogg, and Boy George are just a few sports and entertainment entities with which the digital asset platform has partnered.
  • Fantagio’s announcement joins a growing list of K-pop management groups working with digital asset firms to expand into the Web 3.0 market.
  • KOSDAQ-listed Fantagio manages South Korean celebrities, including Cha Eun-woo and Ong Seong-woo, and K-pop idols groups like ASTRO and Weki Meki.

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ART & COLLECTABLES

The NFT-backed, limited-edition CryptoPunk pendants from Tiffany & Co.

Tiffany & Co., a high-end jewelry company, will soon start selling non-fungible tokens (NFT), which allow CryptoPunk owners to convert their NFT into a unique pendant adorned with diamonds and gemstones.

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The corporation revealed on Sunday that the 250 tokens are a part of a restricted edition marketing.

The company’s vice president Alexandre Arnault, who owns CryptoPunk #3167, turned his NFT into a pendant and uploaded it on social media in early April, sparking the campaign.

Holders of CryptoPunks will be able to buy one of 250 NFTiff passes enabled by Chain, a blockchain solutions provider, for Tiffany, up to three times per person, allowing them to mint a unique pendant based on their CryptoPunk.

The price of each NFTiff is 30 ETH, which covers the cost of the NFT, the personalized pendant, the chain, and shipping and handling.
Deepak Thapliyal, CEO of the chain, hinted at the change earlier this month on his social media.

According to the firm, Tiffany’s designers will use the 159 hues and 87 features present in the 10,000 CryptoPunk NFTs to match the most comparable gemstone or enamel color.

Each necklace will have at least 30 jewels and diamonds, and the back of each one will be engraved with the CryptoPunk’s edition number. A digital image of the pendant and an authenticity certificate will also be given to owners.

For those who qualify, the sale for the NFTiff will start on August 5, 2022, at 10:00 AM EST.
Tiffany & Co. has joined the plethora of high-end fashion brands making an effort to gain a footing in the web3 space and connect with a new generation of consumers with this move. It announced the release of TiffCoin as an April Fool’s joke before turning it into a real, limited-edition gold coin.

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ART & COLLECTABLES

Landmark NFT ETF Launched by KuCoin, Tracking Major Collections

Bitcoin exchange Through an Exchange-Traded Fund, KuCoin has begun to provide a fractional ownership of prestigious NFT collections.

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The new product offers five NFT ETFs, which KuCoin claims to be an industry first, to minimize the entry-level cost for ordinary investors.

NFTs from the Bored Ape Yacht Club collection is still selling for at least $144 000, despite blue-chip NFTs suffering losses in the current crypto market crash, while the floor price of another important collection, CryptoPunks, is $115721.

From inert to fungible
In partnership with Fracton Protocol, a business specializing in fractionalizing NFTs into fungible ERC20 tokens, the NFT ETFs are being made available. The exchange-traded fund tokens reflect a 1/1000000 ownership stake in the various NFT collections. HiBAYC will be the token that represents a fractionalized ownership of a Bored Ape Yacht Club token. At the same time, the tokens hiPUNKS, hiSAND33, hiKODA, and hiENS4 are present in the remaining four ETFs. The remaining collections are scheduled for later debuts, while the hiPunks collection will go on sale on August 2, 2022. Investors do not need to create an ETH wallet to trade ETFs in the stablecoin USDT.

Launched on Friday, July 29, 2022, the KuCoin NFT ETF.

KuCoin is not the first business to introduce an exchange-traded fund for nonfungible tokens. Defiance, a fintech company, announced opening a comparable marketplace in December 2021. This time, the ETF followed a collection of businesses with interests in the metaverse and the NFT industry.

Despite the winter, KuCoin advances.
The CEO of KuCoin recently had to address recent speculation about the exchange’s possible insolvency that was started by the now-deleted Twitter user 0tteroooo. The narrative was centered on the possibility of exposure to LUNA, a sister cryptocurrency to the defunct stablecoin TerraUSD. KuCoin has denied involvement with the bankrupt hedge fund Three Arrows Capital and cryptocurrency lender Babel Finance.

While companies like Crypto.com, Coinbase, and others have drastically reduced their workforces, KuCoin recently stated that it would hire up to 300 additional employees for compliance, marketing, design, and technical positions.

In May 2022, it completed a Series B investment round with $150 million, valuing the business at $10 billion.
In 207 nations, KuCoin provides spot trading, derivative trading, peer-to-peer services, staking, and lending. The Ontario Securities Commission prohibited it for breaking securities rules.

The company would constantly monitor the NFT market for upcoming NFT product releases, according to CEO Johnny Lyu.

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