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ART & COLLECTABLES

Despite Technical “Cat-astrophes,” the Stoner Cats NFT Sale Brings in Over $8 Million

Mila Kunis’ recently released NFT animated show Stoner Cats had a token sale that sold out for 3,647 ETH (about $8.4 million). In less than 40 minutes, the sale was completed.

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Stoner Cats is one of the first television shows entirely supported by NFTs, blockchain-based digital collectibles. The story is around a family of cats and the older woman who lives with them. Several well-known actors and actresses, including Ashton Kutcher, Jane Fonda, Chris Rock, and even Ethereum co-founder Vitalik Buterin, provide voices for the cats.

The sale, which contained a collection of 10,420 NFTs of digital cats with distinctive qualities, was held to raise money for the show’s development and promote it. Users that pay 0.35 ETH (about $800) for a Stoner Cat NFT will gain access to all episodes of the television show, as well as the NFT itself.

It wasn’t all plain sailing, either. Many users did not receive their tokens despite paying transaction fees because of technical difficulties with the sale. According to Dune Analytics, affected customers were charged 344 ETH ($700,000) in fees.

According to Stoner Cats co-star Ashton Kutcher, the Stoner Cats team would “personally gift” ETH to cover all failed transaction fees.

The issue arose mostly due to a huge number of users attempting to buy NFTs quickly, causing Ethereum transaction costs to spike and clogging the Ethereum blockchain. And, because of the way Ethereum works, even if a transaction fails, users are still responsible for the transaction costs.

“We followed industry best practices and discovered no flaws. We feel, however, that we should hold ourselves to a higher standard,”  Kutcher tweeted this weekend. 

“We learnt a lot and are going to write it all up and share it.”

Since the sale, many Stoner Cat coins have been placed up for auction on the NFT marketplace OpenSea, with minimum beginning bids as high as 59 ETH (about $153,000).

Why do Stoner Cats use NFTs?

The team behind Stoner Cats, according to Lisa Sterbakov, partner at Orchid Farm Productions and a member of the Stoner Cats team, intended to keep creative control and financial ownership of the show.

After several weeks of preparation and sitting on Zoom calls, what began as a standard Hollywood-style show morphed into an NFT endeavor.

Sterbakov said, “Unfortunately, the system that creates content has all these hurdles in place, especially for a tale that people haven’t seen before. We are offering artists the option to get their work out rapidly by sponsoring the show through NFTs.”

The crew also intended to gather instant input from viewers and involve them in the creative process, according to Sterbakov.

“We have our arc, and we know the overall tale we want to tell,” Sterbakov said, “but there are a lot of little elements that we want to incorporate with community input. For example, in a scene with graffiti, we may put the handles of community members.”

The crew hasn’t decided how many seasons of Stoner Cats will be made yet, according to Sterbakov, but the first season, which is currently airing, will consist of five six-minute episodes. Users who purchased a Stoner Cat NFT will get access to all of the show’s episodes and any future series released by the production team.

ART & COLLECTABLES

GIVENCHY PARFUMS, AMAR STUDIO, REWIND COLLECTIVE & VEVE REUNITE FOR THE CREATION OF AN NFT IN SUPPORT OF THE LGBTQIA+ CAUSE FOR PRIDE 2022

Fashion House, Artists and NFT Platform Team Up Once Again for Pride Month

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PARIS, June 23, 2022 – To mark Pride Month this year, Givenchy Parfums states its support for the LGBTQIA+ cause by reuniting with LGBTQIA activist Amar Singh, artists Rewind Collective & NFT platform VeVe, the largest mobile-first digital collectibles platform, for the release of a new digital collectible to be sold for charity releasing on Wednesday, June 29 at 12 p.m. PT. The release of the digital artwork, Pride II by Rewind Collective, will be sold for the benefit of the Le MAG Jeunes association, on VeVe’s digital collectible platform, available to download on the App Store and Google Play.

Drawing inspiration from the House’s Prisme Libre, combining four shades of colors, as well as the Rewind Collective’s Pixelated Heroes series, this original virtual artwork is being sold on VeVe in a limited series of 1952 editions. After the sale, the proceeds will be entirely donated to the Le MAG Jeunes association.

Titled “Pride II”, the artwork created by Rewind Collective for Givenchy Parfums is a series of animated portraits symbolizing diversity, the assertion of identity, and the fight for equal rights. Innovative photos, which the collective reinterpreted digitally in the colors of the Rainbow Flag, expres Givenchy’s commitment to a more diverse, more inclusive, more universal kind of beauty.

Through this initiative, Givenchy Parfums, Amar Studio & VeVe are proud to support Le MAG Jeunes (Movement for the Assertion of Young Gay, Lesbian, Bi & Trans people), a French association founded in Paris in 1985. Amar Singh continues to lead India’s national effort at the supreme court to abolish LGBT+ conversion therapy.  Aimed at the LGBTQIA+ young population (15 to 30), Le MAG Jeunes focuses on support and accompanying: it carries out awareness-raising missions in schools, offers cultural and educational activities, and provides psychological support to all those who need it. It also lobbies international institutions, so as to promote the implementation of more inclusive public policies, for today and tomorrow.

“Art remains one of the most powerful forms of self-expression, we’re honored to further the LGBTQIA+ cause so that everyone can present their authentic self,” said David Yu, Co-Founder of VeVe. “We are proud to support the LGBTQIA+ community and help fund the fight against LGBT phobias and sexism through the sales of this unique digital collectible.”

Last year the companies came together to sell the digital artwork, “Pride”, as a sign of support for the LGBTQIA+ cause and MAG. The $128,000 raised led to the organization:

  • Moving to a bigger space in Paris and opening of two new local centers for LGBT+ youth inclusion, to overcome isolation and that offers support and multiple activities. The Paris local group is now in the heart of the capital Quincampoix Street, Paris 4th, with a great space to welcome LGBT+ youth. And the two new branches are in Lyon and Clermont Ferrand. 
  • An increase of LGBT+ youth supported by the organization to 529. The foundation aims to support 1,600 youths thanks to the new spaces and new members of staff. 
  • Building and recruitment a team of professionals to accompany youth and fight LGBT phobias and sexism.
  • An increase of interventions in school from 3,000 students in 2021 to 11,360 in 2022, to prevent LGBT phobia and sexism in the education sector.

About VeVe:
Founded in 2018, VeVe was created by collectors, for collectors to bring premium licensed NFT digital collectibles to the mass market. With millions of active users and over 6      million NFTs sold, VeVe is the largest mobile-first digital collectibles platform and one of the top-grossing Entertainment Apps in the Google Play and Apple stores.

Utilizing both blockchain and augmented reality technologies, VeVe offers premium licensed collectibles from leading brands including DC Comics and Warner Bros, Cartoon Network, tokidoki, Ghostbusters, Back to the Future, and more. For the first time, these brands can provide customization to collectibles after their initial sale, creating endless revenue possibilities for products both new and previously offered. In addition, VeVe’s 3D augmented reality photo mode allows collectors to interact with every digital collectible, as well as share their collectibles through VeVe’s in-app social feed, or on external social platforms including Twitter, Instagram, TikTok, and more.

In March 2021, VeVe committed to 100% carbon neutral NFTs and provided $7+ million in grants to environmental nonprofits to raise money for causes through NFT promotions. In addition, VeVe uses Ethereum’s layer 2 scaling protocol, Immutable X, which provides instant trade confirmation, scalability (over 9,000 trades per second), zero gas fees, and a 99.9% reduction in environmental footprint.

The VeVe Digital Collectible app is available on both iOS and Android.

Learn more: VeVe.me | Twitter | Discord | Facebook | Instagram | Medium

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ART & COLLECTABLES

Salvatore Ferragamo, an Italian luxury brand, has an NFT booth in SoHo

Customers can create and mint their own Ethereum-backed non-fungible tokens (NFTs) on OpenSea at a booth set up by Salvatore Ferragamo, an upscale clothing company with its headquarters in Florence, New York.

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The Salvatore Ferragamo concept store in the city’s SoHo neighborhood opened its doors on Friday, and the booth is a part of a bigger debut of the business. All visitors are eligible to receive free NFTs, which are limited to 256 in total. The brand will pay all associated costs up front to mint an NFT.

For the launch, the company is collaborating with artist Shxpir, who has previously created holographic handbags for businesses like Coach. Shxpir has produced 3D digital graphic elements for the NFTs for Salvatore Ferragamo.

Just one day after NFT, there will be a launch.

After a week of discussions about how fashion businesses may tap into the Web3 and NFT arena, NYC, a conference about non-fungible tokens in Times Square, comes to an end. Famous companies have lately debuted their own NFT collections, including Gucci, Prada, Bulgari, and many others.

Salvatore Ferragamo has previously entered the online space.

The company collaborated with Obsess, a virtual and augmented reality software platform that aids businesses in the establishment of interactive online storefronts and virtual experiences, last year. Customers could explore a virtual mansion that featured Ferragamo goods at the online store dubbed “House of Gifts.”

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ART & COLLECTABLES

The crypto decline may be used by Binance to increase its market share in NFT

Football fans will soon have the opportunity to buy “an iconic piece of sports history” thanks to a collaboration between Cristiano Ronaldo and Binance.

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CR7 is starting to participate in NFTs.

The football phenom revealed his exclusive collaboration with Binance today. The multi-year contract, according to Ronaldo, will provide fans the chance to “own an iconic piece of sports history” and take part in his Web3 community.

In a video, Ronaldo stated, “Today we are going to transform the NFT game and move football to the next level.”

The Binance-controlled exchange and the Binance Smart Chain are two of the largest elements of one of cryptocurrency’s largest ecosystems (BSC). With 407 different protocols built atop it and $5.92 billion in value locked, BSC is the second-most used blockchain (after Ethereum).

Binance has had trouble creating a thriving native NFT ecosystem despite these great figures. With only $79 million in total trade volume, PancakeSwap, the decentralized exchange and flagship protocol of Binance, ranks twenty out of the NFT markets (OpenSea and LooksRare, two Ethereum marketplaces, had respective trading volumes of $31.24 billion and $23.23 billion).

Therefore, the alliance with Ronaldo might be interpreted as an effort by Binance to add value to BSC and start growing the NFT market share of the blockchain. On this retweet of the formal announcement, Binance CEO Changpeng Zhao “CZ” may have hinted as much: “Now, we start.”

This week saw the announcement of several noteworthy NFT partnerships, such as Pharell Williams’ recent appointment as Chief Brand Officer for the Doodles line.

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