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Dapper Labs Adds LaLiga And WNBA To Its Sports NFT Ecosystem

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This year, Dapper Labs and its Flow blockchain product have made significant progress. This week, Dapper is preparing to bring more sports IP to life. Starting this week, the company will add WNBA rosters to its Top Shot offering. Furthermore, claims have surfaced that Dapper Labs has teamed with LaLiga, one of the world’s most popular sports leagues.

Dapper Labs was rumored to be valued at $7.5 billion earlier this year, and these additional steps might be key value drivers for the company.

Top Shot’s Latest: WNBA

WNBA moments, the newest addition to Dapper Lab’s Top Shot, will be available by the end of the week.

According to a recent sports research report by Zoomph, SportsPro, and Greenfly, women make up 38 percent of the top 50 most marketable athletes worldwide and five of the top ten. Female athletes dominate the top three positions. Simone Biles, Naomi Osaka, and Ashlyn Harris are among the most marketable athletes in the sport today.

Te’a Cooper and Candace Parker of the WNBA made the top 50 in the survey. Parker will appear in the Top Shot marketplace with other recognized and rising WNBA stars, including Sabrina Ionescu, Sue Bird, and Breanna Stewart. The WNBA has had massive growth and support, as evidenced by viewership numbers that haven’t been seen in nearly a decade. In addition, the league has been working on new distribution agreements. During the pandemic, the WNBA was the only league to see an increase in the TV audience.

Dapper Labs’ New Platform, LaLiga

According to reports this week, Dapper Labs is seeking to create a comparable experience for soccer fans based on the growing success of Top Shot. In June 2022, the LaLiga platform is slated to hit the market.

The partnership’s financial details have not been revealed. However, the conditions of the agreement are believed to be comparable to those of the NBA. Similar to Top Shot, this is expected to feature a revenue-sharing agreement for secondary sales.

Sorare, which is just outside the top ten in all-time sales with over $70 million in volume, appears to be the only major soccer NFT competitor yet. With powerful clubs like Real Madrid and Barcelona, LaLiga has established itself as one of Europe’s best soccer leagues. Atletico Madrid, the current league champions, currently provide fan tokens that have witnessed over $5 billion in volume in their brief existence.

Top Shot surpassed 1 million users in May. Dapper Labs’ future seems bright with the addition of WNBA moments and a new LaLiga marketplace.

NFT

OpenSea and Kakao’s Klaytn collaborate to expand NFT across Asia

Klaytn, a Singapore-based public blockchain platform, and OpenSea, a non-fungible token (NFT) market, established a cooperation on Friday to support the Asian NFT ecosystem.

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  • In order to showcase Asian NFT initiatives to a worldwide audience, the alliance involves conference collaborations and ecosystem awards.
  • The largest NFT marketplace in the world supports four blockchains: Klaytn, Polygon, Solana, and Ethereum.
  • The blockchain subsidiary of South Korean internet behemoth Kakao, Ground X, founded the Klaytn Foundation.
  • On its central bank digital currency (CBDC) pilot project, the Bank of Korea collaborates with Ground X.

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Shopify Expands Online Retailers’ NFT-Gated Options

Brands are able to increase the exclusivity of their shops thanks to the e-commerce platform.

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The future of e-commerce, according to Shopify, is in NFTs.

As a new option for brands wishing to make their stores more exclusive, the online retail behemoth, which enables small businesses to construct customized e-commerce shops, is providing NFT-gated storefronts, Shopify announced on Wednesday.

In the Shopify introduction video, which includes a skating woman who passes through a pastel portal and transforms into a Doodles NFT, a voiceover urges viewers to “invite their communities into a world that acknowledges and rewards devotion.”

The video explains that token holders can access special shopping opportunities by connecting a cryptocurrency wallet, including early access to drops and limited collections as well as one-of-a-kind experiences and other surprises.

Only individuals with existing NFT collections are able to apply for early access to Shopify’s “gm” shop, which is a gated merchandise store and a play on the Crypto Twitter acronym for “good morning.”

However, those that haven’t received approval yet can still integrate NFT token-gating apps like Shopthru or Single into their Shopify sites.

Shopify announced that it has already collaborated with the Adam Bomb Squad, Doodles, World of Women, Invisible Friends, Superplastic, Stapleverse, and Cool Cats NFT collections to develop token-gated shops as part of its token-gated business launch.

Shopify is introducing “IRL” token-gating in brick-and-mortar stores in addition to online token-gating, which restricts access to certain merchandise to authorized NFT holders exclusively.

Why is this important? The future of Web3 commerce will focus on exclusivity, for one thing. NFTs, which are distinctive blockchain tokens that denote ownership over an asset, are increasingly employed as membership cards, tickets to events, and “keys” to open benefits, despite the fact that they are frequently oversimplified as digital art or “jpgs.”

Additionally, this isn’t Shopify’s first venture into NFTs: The business has been involved with Web3 since last year, when it announced the launch of NFT sales on its platform. Brands can mine and sell NFTs on Shopify to clients using the Ethereum, Polygon, Solana, or Flow platforms.

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OpenSea, beware—Uniswap is pushing into NFTs

The NFT aggregation platform Genie is being purchased by Uniswap Labs, the organization that created the Ethereum-based decentralized exchange Uniswap.

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In a Bankless interview on Tuesday, Uniswap founder and CEO Hayden Adams said, “We’re attempting to transfer what we brought to the ERC-20 market to the NFT sector.”

You can buy NFTs—individual blockchain tokens that represent ownership—on a variety of different marketplaces, such as OpenSea, LooksRare, or Coinbase NFT. However, few allow consumers to buy many things at once, and none provide aggregation tools that let traders view listings on competing marketplaces.

According to Uniswap Labs on Twitter, “We see NFTs as another form of value in the burgeoning digital economy, and it’s a no-brainer for us to integrate them.”

The NFT aggregator Gem, which also enables customers to acquire numerous NFTs in a single transaction, was purchased by OpenSea just two months prior to the announcement of its acquisition by Genie. OpenSea intends to incorporate NFT aggregation functions into its primary platform, just like Uniswap.

A new tab dedicated to NFTs will be added to Uniswap’s main website later this year as part of the company’s push into NFTs, according to a statement from the company. Additionally, NFTs will be included in its developers’ APIs and widgets.

Uniswap Labs intends to airdrop an unspecified quantity of the stablecoin USDC to Genie’s early backers as a way to commemorate its acquisition. By April 15th, USDC will be given to everybody who had utilized the platform at least once or owned a Genie Genesis NFT. (The business had earlier tweeted that Genie Gem owners were eligible for the airdrop.)

Uniswap entered the NFT market for the first time in 2019 with Unisocks, an NFT that granted holders access to a real pair of socks.

The largest NFT market, OpenSea, has a floor price for Unisocks of 13 ETH (about $15,300) at the time of writing.

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