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Burger King’s NFT Strategy has Progressed from Stunts to Genuine Engagement

Customers can scan QR codes to obtain collectible game pieces that can be used toward other rewards as part of the celebrity-backed Keep It Real Meals.

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As part of its promotion around the deletion of 120 artificial chemicals from its menu, Burger King unveiled its Keep It Real Meals this month, which are personalized orders crafted by a trio of celebrity ambassadors under their real names.

To further the effort, the fast-food restaurant collaborated on a set-completion game with nonfungible token (NFT) marketplace Sweet, intending to elevate the technology from a digital art-based marketing stunt to a platform for consumer interaction. According to facts revealed with Marketing Dive, guests can scan a QR code on each Keep It Real Meal box to obtain one of three aggregate NFT game pieces. After collecting the entire set, customers are given a fourth NFT, which might be a 3D digital collectible, a year of free Whopper sandwiches, autographed items, or a chat with one of the campaign’s celebrity ambassadors.

Sweet founder and CEO Tom Mizzone remarked, “We’re taking a more enterprise solutions-based approach to NFTs. So how do you enable marketers to move beyond crypto art drops and into consumer experiences?”

The Keep It Real Meal, unlike the auctions of goofy digital art that became the de rigueur way for corporations to weave NFTs into their marketing earlier this year, NFTs allow Burger King and Sweet to employ the blockchain-based technology in a long-term, permanent fashion. As a result, the NFT is a virtual gift with all of the digital world’s applications rather than a physical toy in a food box.

“We’ve invested a lot of technology into really helping companies to go that next step, whether it’s combining it with loyalty systems, games, or consumer experiences that promote engagement like we’re doing here,” he said.

Burger King’s NFT push comes just weeks after the firm launched its Royal Perks reward program across the country, demonstrating the chain’s commitment to digital platforms, which have grown increasingly important as the technology continues to disrupt and accelerate consumer trends. In addition, Burger King unveiled its first revamp in more than 20 years at the start of 2021 to demonstrate its dedication to “digital-first expression.”

The metaverse and NFTs

As marketers experiment with the technology and platforms like Facebook’s acceptance of the “metaverse,” the merging of the physical and digital worlds, several novel applications of NFTs have begun to crystallize. For example, Coca-initial Cola’s NFT includes items that can be “worn” in the 3D virtual reality platform Decentraland, indicating that some significant marketers are paying attention to the metaverse usage of NFTs. However, according to a new Wunderman Thompson Intelligence analysis, only 38% of worldwide customers are aware of the notion of the metaverse, posing challenges for brands trying to leverage the technology.

“Before any of this can have widespread adoption, you have to make it easy for a bigger consumer base,” Mizzone noted. “If you can break down those boundaries and demystify what it means to collect and possess an NFT, that opens up a lot more possibilities.”

These broader applications could present a huge potential for organizations to generate additional income by engaging their customer groups, as Burger King has done with its gamified experience. In addition, the metaverse’s expansion of digital assets could also let marketers engage with customers without relying on the large platforms that currently dominate digital advertising.

“We strongly believe in open economies rather than gated gardens. The more people that are playing in the same vein, where items can readily travel between metaverses [or] games, the more exciting it becomes for consumers and companies, “ Mizzone explained.

While brand adoption of NFTs is still relatively new, technological advancements and cultural change have already made the one-off NFTs that companies published earlier this year feel old. The technology, according to Mizzone, is comparable to the internet itself.

“We were all surfing the web’ on Netscape Navigator when I began my first firm in 1995, and we were all like, ‘Oh, my my, the internet’s come.’ What could it possibly become?’ With NFTs, we’re only scratching the surface, and we want to be pushing the boundaries on how we can empower companies and customers with this technology.”

ART & COLLECTABLES

NFT Show Europe was all about innovators of the Future of the Internet: web 3.0, metaverse, blockchain, and digital art

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Valencia, October 10th 2022: NFT Show Europe, the leading event on Web 3.0, Blockchain, Metaverse and Digital Art took place in the futuristic venue of the City of Arts and Sciences in Valencia, Spain. From the 17th to the 18th of September 2022, #NFTSE attracted over 2300 visitors from 59 countries.

The show featured a packed conference programme with world-renowned speakers. Topics covered included the use of Blockchain and Web 3.0 oriented technologies in traditional businesses, gaming, sports, fashion, art and collectibles, among others.

First edition beyond expectations

“The event showcased the very best in European talent, demonstrating the unstoppable growth of these technologies and its potential in both business and artistic innovation.” explains Patrick Cyrus, Marketing Manager of #NFTSE22.

“We already count with the support of big players such as Tezos, Polkadot, Zeroframe, Crypto Page, Block Ape Scissors or Wert. All of us were equally impressed with the level of potential collaborations and we are already looking forward to the next edition.”

NFT Show beyond Europe

#NFTSE gathers some of the most influential companies and artists to discuss the latest trends and developments. The event was a major boost for the web 3.0 industry companies, fostering new partnerships and collaborations, which helped to solidify its position as a major meeting point in this world.

With visitors from 59 countries attending, the event showcased the latest in blockchain and web3 technologies and its potential applications in the real world.

The speaker line-up was formed by industry leaders such as Takayaki Suzuki, CEO of Metatokio and Esen Tümer, Founder of Metaverse Hub. Other notable speakers included Hide Uehara, Director of Business Development for Square Enix or Sam Hamilton, the Creative Director of Decentraland Foundation.

Showcasing more than 170 artworks by artists such as Zancan, Solimán López, Pablo Alpe, Ulysses, A.L. Crego or Jenni Pasanen, the art exhibition included exclusive minting by fxhash.com, workshops, interactive installations, panel discussions and XR experiences.

Conclusions & Trends

“Web 3.0 technologies provide a way for users to create and interact with digital assets in a virtual space. These technologies have the potential to revolutionize many industries, including gaming, art and finance. NFT Show Europe provided a platform for leading experts to share their insights on those industries in a futuristic business-art atmosphere.” adds Esen Tümer, Founder of MetaverseHub based in Turkey, Istambul.

NFTs and crypto are transforming the art industry by providing creators with a new way to monetize their work and by giving collectors a new way to invest in art. They can be used to track and prove ownership of everything from digital art to in-game items. One of the barriers is the acquisition of cryptocurrencies which is already approached by companies such as Wert.

“We enable the consumers to purchase NFTs with credit or debit cards just like normal or virtual goods … if you’re in the NFT, Generative Art and Web 3.0 space (NFTSE) is just the perfect spot to do that.” explains George Basiladze, Founder of Wert.io.

There is no doubt that the web 3.0 users have the potential to change the way we live, work and play. By harnessing the power of the internet, these technologies can help us to connect with others in new and innovative ways and help us to access information and services that were previously out of reach. With the right support and investment, web 3.0 content will help us to create a more inclusive and connected world.

The producers of NFT Show Europe are already planning the next stages for 2023.

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ART & COLLECTABLES

Logan Paul’s unsuccessful NFT Investment: Over $620K to $10

Logan Paul, a well-known YouTuber, has lost millions of dollars as a result of the current crypto winter.

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Logan Paul, an American YouTuber, actor, and social media star, holds a $623,000 unrealized loss as a result of his investment in an NFT from the Azuki line.

Also unsuccessful is his involvement with cryptocurrency. The market collapse has reduced the value of his possessions by more than $500,000.

Losses in Logan Paul’s Critical Papers
The well-known YouTuber joined the cryptocurrency bandwagon last spring when the values of most assets were surging, just like many other people. A few months later, he spent almost $2.5 million on NFTs, joining the trend. The most expensive thing he bought was a piece from the Azuki collection, which cost him $623,000.

However, the YouTube celebrity has suffered significant financial losses as a result of the unstable state of the bitcoin market and the NFT niche, at least on paper. The Azuki NFT currently trades around $10, as Paul recently made known, a drastic decline that sparked debate in the cryptocurrency world.

Many Twitter users made fun of the celebrity for using non-fungible tokens to transact at a time when there was obviously excitement in the industry. Others asserted that digital collectibles are frauds and should not be purchased. Some, however, contend that the price decline is a result of the current bad market and that once the next bull run begins, the valuation will rise.

It’s important to note that the NFT transactions were booming at the time he purchased the things. OpenSea’s trade volume spiked to almost $500 million for a single day at one time last summer, but in recent months, it has struggled to reach $10 million.

Paul has added bitcoin and other alternative currency to his portfolio in addition to NFTs. He recently acknowledged that he had lost almost $500,000 on such investments when he first entered the ecosystem at its peak last year.

Unfortunately for others that followed suit, this year has seen a significant decline in the value of the cryptocurrency market, which now has a total valuation of less than $1 billion (down from $3 billion a year ago).

Millions are Lost by KSI
The British rapper JJ Olatunji, a.k.a. KSI, was another prominent YouTuber who was severely hurt by the crypto market decline.

When Terra’s native token, LUNA, began to fall in price in May, he took the chance to predict that the price will eventually rise again. When the asset was going for about $25, KSI invested $2.8 million of his wealth in it.

He had no idea that the token would keep declining and eventually fall to almost nothing, wiping away the rapper’s multi-million dollar investment.

KSI is a strong supporter of the cryptocurrency market, especially bitcoin. He claimed that BTC will be crucial to the monetary system of the future last year. The rapper continued, claiming that he would have given each UK citizen £100 worth of bitcoin if he were the Prime Minister.

BTC is the ideal investment vehicle in KSI’s opinion. He believes that after ten years, individuals who have some exposure to the asset will “be laughing”:

“I feel like a lot of people are trying to search for quick money like, ‘Oh, I want to get in and out,’ but they’re not really seeing that. I’m prepared to travel a considerable distance for this.

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ART & COLLECTABLES

Ford is getting ready to enter the Metaverse with digital cars and NFTs

A month after the company announced significant personnel reductions, it has filed a trademark application covering its future initiatives in the Metaverse and NFT space.

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Ford Motor Company, an American automaker, has filed 19 trademark applications across its key automobile brands as it prepares to enter the realm of nonfungible tokens (NFTs) and the Metaverse.

Mike Kondoudis, a trademark attorney licensed by the United States Patent and Trade Office (USPTO), disclosed in a tweet on Wednesday that the business had submitted a total of 19 trademark applications covering its car brands, including Mustang, Bronco, Lincoln, Explorer, and F-150 Lightning, among others.

The trademark applications include a projected online marketplace for NFTs and virtual versions of its businesses’ automobiles, trucks, vans, SUVs, and clothes.

Ford intends to produce digital images of its vehicles, SUVs, trucks, and vans that will be verified by NFTs, according to USPTO filings submitted by the automaker on September 2.

The business also disclosed plans for “downloadable virtual commodities,” or “computer programs,” that would include apparel, accessories, and parts for vehicles for usage in “online virtual environments,” such as virtual and augmented reality trade exhibitions.

Additionally, there are plans to develop an online marketplace for “others’ digital artwork” as well as “online retail shop services featuring non-fungible tokens (NFTs) and digital collectibles.”

Less than a month after Ford Executive Chairman Bill Ford and CEO Jim Farley announced significant personnel reductions from its global workforce to decrease corporate expenses; Ford has decided to enter the Web3 area.

Ford isn’t the first automaker to enter the Metaverse market.

While premium automakers like Bentley and Lamborghini have already launched NFT collections, automakers including Nissan, Toyota, and Hyundai have indicated ambitions to enter the fast-expanding Metaverse market.

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