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ART & COLLECTABLES

ASICS Will Have The First Digital NFT Shoe Auction

ASICS, a Japanese shoemaker, has launched a new digital shoe auction showcasing two new styles in the NFT realm.

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This is the first time ASICS has released a new design in a tokenized form before releasing a physical version. The ASICS Sunrise Red NFT Collection is a 189-item auction that includes nine different digital products from the company’s sportswear line.

The ASICS series includes nine different shoe models, each with a limited-edition run of 20 pairs. Each shoe also has a Gold Edition release, a metallic gold edition with a single minted NFT. In addition, each shoe is either one-of-a-kind or numbered one through twenty.

ASICS also announced that all proceeds from the online auction would be used to assist in developing digital artist talent through the ASICS Digital Goods Artist-In-Residence Program, according to the press release. The initiative is part of ASICS’ strategy to expand its NFT footwear line.

“At ASICS, we strive to be at the forefront of innovation in the sporting goods sector,” said Joe Pace, Head of Business Development at ASICS Running Apps, in the release. So, while we’re ecstatic to be releasing the world’s first digital shoe from a major sporting goods business, this is just the start. Our long-term ambition is to push the frontiers of digital goods to stimulate physical activity by collaborating with some of the world’s most creative and forward-thinking digital artists through our new Artist-in-Residence program.”

The ASICS Sunrise Red NFT Collection

According to their website, the rising sun, the ocean, and the Sunrise Red colorway represent ASICS’ Japanese history and the start of a new day, where physical and digital activity lives in a healthy balance.

The auction will include sneakers from the beginning of ASICS, including an upgrade on Shigeyuki Mitsui’s initial split-tongue sneaker, the Gel-Lyte III, from the early 1990s. Other ASICS versions include the Resolution 8 tennis shoe, the Metarace road racing shoe, the Metarise volleyball shoe, and the Metasprint track and field spike. In addition, two new designs will be unveiled during the sale: a sports sandal type and a pair of straight-up flip-flops.

The winner of the #1 of 20 NFTs will be gifted a future NFT by an artist selected for the ASICS Artist-in-Residence program, in addition to 3D renderings and texture files of the shoes. In addition, Gold Edition winners will receive a future NFT from one of the in-house resident artists.

The auction will be held on OpenSea.io, and bidding will begin at 12 p.m. Eastern on Thursday, July 15.

ART & COLLECTABLES

Naomi Osaka’s NFT to Raise Awareness About Athlete Mental Health

An auction on Basic.Space will resell a rare NFT produced by tennis champion Naomi Osaka.

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In April, Osaka collaborated with her sister Mari on a six-piece collection. On Basic.Space, the first five were auctioned off. They sold for about $600,000 in total, with one fetching over $200,000. Meanwhile, the sixth Osaka NFT was raffled off to the general public. As a result, the NFT is now available for sale in a global auction by the winner of that raffle. The silent auction will begin on July 26 at 9 a.m. ET.

“Finding What Was Lost” is the title of the digital artwork being auctioned. Naomi’s favorite of the six, according to Osaka’s sister. The NFTs for the Osakas were developed on the Flow blockchain, which is best known for its NBA Top Shots NFTs.

Mental Health Awareness

A part of the net earnings will raise mental health awareness and assist athletes all across the world. Donations to NGOs like Athletes for Hope fall within this category. In addition, the money will go to the organization’s newly announced Whole Being Athlete initiative. The project’s goal is to encourage athletes while also raising mental health awareness.

Jason Belinkie, COO of Athletes for Hope, stated that athletes are battling with their mental health now more than ever. “With one in every five individuals being diagnosed with a mental illness, it’s become the most sought cause for advocacy, connection, and support from our athlete network,” he said. Belinkie expressed his company’s “pleasure” at assisting Osaka in “continuing this critical effort in the mental health space.”

The NFT Influence

According to Shea Newkirk, founder of CryptoStache.com, the sale of the piece has special relevance for sports NFTs. “While professional athletes have sold some huge NFTs in the last six months, Naomi Osaka’s constant and positive presence in the public spotlight will almost certainly propel this auction to a new NFT record,” he said.

Boxer Tyson Fury established the NFT sales record for an athlete last week, selling a single-edition piece for $987,000. Fury has a history of releasing NFTs, dating back to earlier this year. Patrick Mahomes, a football player, sold an NFT for $247,000 in March, which Rob Gronkowski later surpassed with a sale of $430,000.

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ART & COLLECTABLES

Physical and NFT Versions of Steve Jobs’ 1973 Job Application are up for auction.

Apple co-founder Steve Jobs’ 1973 employment application form is up for auction, with both physical and digital versions available.

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Steve Jobs’ 1973 handwritten application for an unknown job is up for sale once more. It’s unclear what position Jobs was applying for, where he applied, or whether he was hired. What is known is that this piece of paper has been sold for a large sum of money several times in recent years. It was sold for $18,750 in March 2017, $174,757 in 2018, and $222,400 in March 2021.

Jobs wrote the three-page application three years before he and Steve Wozniak co-founded Apple. Jobs is skilled with computers and calculators, but not so much with type machines, according to the application.

Physical and Digital Collectibles are Pitted Against Each Other Face-to-Face

The addition of a non-fungible token to this auction sets it apart from prior auctions. Both the original physical copy and a digital counterpart in the form of an NFT will be sold side by side, according to the listing. According to auctioneer Olly Joshi, the purpose is to see which version has the most value in the current market. In a statement, Joshi said, “The Steve Jobs hand-written 1973 job application auction intends to illustrate the modern shift in perceived worth — the physical or the digital.”

The auctions will take place on various platforms, with the digital edition available on Rarible and the physical version available on Joshi’s own website.

The auctions will last seven days and began on July 22 at 9:41 a.m. PT. That time was chosen because it was the time chosen by Jobs to unveil new Apple products at formal events, and it is also the time displayed on Apple product clocks.

The hard copy of the application currently has a price of $14,000, while the digital version has a bid of $635 at the time of writing. The Cancer Research Institute and the One Laptop Per Child organizations will each receive a percentage of the proceeds from the final sale.

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ART & COLLECTABLES

Dolce & Gabbana Will Debut an Exclusive NFT Collection

In collaboration with luxury marketplace UNXD, Dolce & Gabbana unveiled the first in a series of NFTs.

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Dolce & Gabbana has announced the debut of an exclusive NFT collection in conjunction with UNXD, a digital marketplace powered by the Polygon Network that aspires to be the premier destination for digital luxury and culture.

Collezione Genesi, or Genesis Collection, will be the fashion label’s debut NFT collection. The collection will be shown at Dolce & Gabbana’s upcoming Alta Moda, Alta Sartoria, and Alta Goilleria exhibitions in Venice at the end of August. According to the press release, the collection focuses on Venice’s deep-rooted artistic traditions.

L’abito Dei Sogni, or Dress from a Dream, is the first concept in the collection, inspired by a dream by Domenico Dolce and Stefano Gabbana. In the weeks leading up to the Alta Moda, Alta Sartoria, and Alta Goilleria exhibitions, other NFTs from the Collezione Genesi collection will be shown. All will be auctioned exclusively on UNXD.

Dolce & Gabanna’s NFT isn’t the first high-end brand to venture into the NFT industry. A few NFTs will be available from designers participating in Paris Fashion Week, with Gucci believed to be joining the NFT sector as well.

NFTs have stayed robust even as the prices of various cryptocurrencies have fallen, with more and more entries to the market. For example, LABS Group recently merged real estate with NFTs, allowing individuals to invest in its resort using the popular token technology. In addition, as more corporations, organizations, and foundations join the burgeoning market, artists like Muse have created more NFTs.

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