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As support for Ghost Recon ends, Ubisoft will bring Tezos NFTs to other games

Although there will be no more updates for Ghost Recon Breakpoint, Ubisoft’s Tezos NFT concept will be expanded to other titles.



Ubisoft’s recent drive to provide NFT products for its main video game brands drew a lot of criticism from NFT skeptics, and now the first stage of that experiment is coming to a conclusion with Tom Clancy’s Ghost Recon Breakpoint’s post-release support.

The Ubisoft Quartz platform will not receive any more Tezos-based NFT in-game products for the squad-based shooter, which was published in October 2019. However, this news isn’t limited to NFTs for Ghost Recon Breakpoint: no more material, including modes and features without a blockchain component, will be produced for the game.

Following the program’s start in December, Ubisoft distributed the final NFTs for Ghost Recon Breakpoint on March 17, according to the Quartz website. Items like guns and armor were published as NFTs, which can be resold on secondary markets. Ubisoft refers to its NFTs as “Digits,” as they act as a deed of ownership for a single digital asset.

Source: Twitter

However, the Quartz initiative will continue with more games in the future. “Future drops coming with other games,” according to the website, although no titles have been mentioned. Ubisoft is the company behind the Assassin’s Creed, Just Dance, and Far Cry games, among others.

Ubisoft is the first major video game publisher to make in-game objects usable in a previously released game. Gamers, many of whom have been vocal against the rising NFT sector, have reacted angrily to the move.

Some players grumbled about the early NFT goods’ apparent lack of utility, claiming that they were no different from other non-NFT items in the game. Others have criticized NFTs and crypto in general for their environmental impact, despite Tezos being a more energy-efficient blockchain network than Ethereum or Bitcoin.

In any event, Ubisoft planned to stick to their guns. Didier Genevois, Ubisoft’s Blockchain Technical Director, told Decrypt in December, after the initial Quartz platform launch, that NFT products marked a “big transition that would take time,” and that the company will continue developing in the sector while taking players’ worries into account.

While Quartz was Ubisoft’s first attempt to incorporate NFTs into current titles, the publisher has long been involved in the blockchain ecosystem. It published minor NFT gaming initiatives including Rabbids Token and One Shot League in recent years, as well as a Minecraft-style blockchain game prototype dubbed HashCraft in 2018.

Ubisoft has also invested in metaverse investment business Animoca Brands and backed a number of crypto startups through its Entrepreneurs Lab program. Animoca’s Rabbids IP will be used in the future Ethereum-based metaverse game The Sandbox, which will be published by the publisher.


To accelerate ecosystem growth, Fireblocks introduces Web3 Engine with developer tools

This set of tools is intended for developers working on DeFi, GameFi, and NFT products and services.



Fireblocks, a digital assets custody platform, announced the debut of their new Web3 Engine to assist encourage the development of the Web3 ecosystem as the world moves closer to a decentralized future.

The dedicated Web3 engine contains a set of tools for developers to create goods and services in decentralized finance (DeFi), GameFi, and nonfungible currencies, the business revealed on Tuesday (NFT). For alternative asset managers and capital market participants, Fireblocks has opened up a world of decentralized programs (DApps), exchanges, NFT markets, and more.

“Web3 is the future,” Fireblocks CEO Michael Shaulov said, adding that “the Internet has already entered a new era.” According to Shaulov, in order for the Web3 ecosystem to continue to grow, the community must address a major issue: security.

Fireblocks’ new Web3 Engine, according to the announcement, makes it simple for developers to build DApps on top of Fireblocks’ tech stack or securely access the entire spectrum of current web3 apps. Web3 companies such as Animoca, Stardust, MoonPay, Xternity Games, Griffin Gaming, Wirex, Celsius, and Utopian Labs use Fireblocks to secure themselves from human mistake and hackers.

Web3 has sparked a lot of interest in the sector, as evidenced by the rise in market capitalization of Web3 coins in recent years. It’s an ecosystem that everyone can access from anywhere at any time, with no restrictions or middlemen. Many large corporations have made considerable investments in Web3’s potential.

Google Cloud has formed an internal team focused to developing services for blockchain developers and Web3-based application operators. With Metaverse involvement and NFT enthusiasm, industry titans like Meta and Amazon have entered the market. Square Enix, the gaming behemoth, recently announced that it would spend heavily in Web3 gaming.

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Is Fender quietly getting ready to enter the NFT market?

In order to preserve or launch its brand in web3, Fender has filed various NFT-related patents and trademark applications in the United States.



Fender, a well-known guitar manufacturer, has filed three patents related to NFT with the US Patent and Trademark Office.

When it comes to developing, selling, or buying NFTs with the Fender brand name, the patents would suggest a purpose to make or protect its brand.

Fender filed a series of trademark applications linked to its headstock design in possible NFTs, according to GuitarWorld, including NFT collectibles, virtual products, pictures, artwork, video, and audio recordings featuring music and musical instruments.

Mike Kondoudis, a trademark attorney, noticed the application to the US Patent and Trademark Office, which was filed on April 28.

Source: Twitter

Fender isn’t the first guitar company to think about using NFTs. Billboard reported in January that Gibson, the legendary guitar brand and Fender rival, was preparing to join the NFT industry with six trademark applications connected to NFTs and digital goods.

Big brands, from Adidas to Gucci, have been fast to experiment with NFTs and the Metaverse as two new distribution channels. They’re still figuring out where they belong in the virtual worlds.

NFTs are being used by musicians to reinvent fan involvement

NFTs and the Metaverse are being used by many established bands and brands to redefine how they communicate with fans. Additionally, musicians that rely significantly on in-person concerts as a fundamental income source will find the revenue streams and royalties available by the sale of NFTs appealing.

Music producers and platforms such as Audius, DAOrecords, and TokenTraxx are collaborating with musicians to demonstrate the possibilities of Web3 technology and allow fans to be creative using NFTs.

As famous guitarists get involved in the NFT realm, guitar brands are naturally interested. Keith Richards sold one of his beloved guitars with an exclusive 1-of-1 Tezos blockchain NFT produced for $57,600 in January of this year. The guitar, as well as a digital replica in the shape of an NFT and a video of Richards signing the guitar, were all up for auction.

Since the beginning of the year, the number of NFT trademark applications has increased dramatically, with 3,306 applications filed between January and April.

Source: Twiter

Despite the applications, Fender has yet to reveal its plans for NFT.

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According to Music Ally, Spotify has begun testing NFTs on its platform

If a trial deployment goes well, artists may soon be allowed to market their non-fungible tokens (NFTs) on Spotify, according to Music Ally.



Spotify, the most recent tech business to join the NFT bandwagon, entered the web3 world earlier this month with the introduction of “Spotify Island” on Roblox on May 3. Spotify will now test NFTs on the platform to specifically selected US consumers, starting with a single trial selection of artists, including Steve Aoki and The Wombats.

Users will have to purchase NFTs through an external marketplace, thus they won’t be able to sell them directly. As part of the trial, Spotify has stated that it will not take a portion of the sales.

Simultaneously, customers have stated that Spotify is sending out surveys and even paying some people to talk to team members about their feelings regarding NFTs and web3. Questions concerning sentiment, cryptocurrency purchases, and why people acquired NFTs have been circulated on Twitter. Some poster responded with mockery to the queries.

Since March, when Spotify placed two job offers for working on early-stage web3 projects, rumors have circulated that the firm was interested in entering the web3. The announcement comes only days after Meta revealed that it would begin testing digital collectibles and NFTs on Instagram as well.

By the time of publication, Spotify had not responded to a request for comment from The Block.

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