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As an Ethereum NFT Aggregator, Nifty Gateway Expands Beyond Curated Drops

Gemini’s marketplace is repositioning itself as a gateway to the larger NFT sector.

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Nifty Gateway was one of the most popular venues during the initial NFT boom this spring, with curated drops from up-and-coming digital artists (like Beeple and Pak) as well as well-known celebrities (like Grimes and The Weeknd).

The NFT market, however, has evolved since then. Profile photo collections and generative artwork have been popular recently, as have interactive video game NFTs—and peer-to-peer marketplace OpenSea has grabbed the lead, producing over $3 billion in trading volume from its more broad assortment of NFT collectibles in each of the last two months.

Nifty Gateway is adapting to the changing needs of today’s NFT buyers.

Today, the Gemini-owned marketplace announced that it would extend beyond its original focus on curated artwork drops to become a permissionless NFT aggregator, spanning a more extensive range of collectibles with its new universal search function. In other words, Nifty Gateway won’t only be a place where people can find pieces they’ve created on the platform.

Duncan Cock Foster, who co-founded Nifty Gateway with his twin brother Griffin, commented, “Nifty has certainly done a lot to get a lot of people onboard in the area, but it’s always been extremely limited and curated. Things are shifting. We’re going to open up a lot more.”

With the recent launch of “Verified Drops,” the site has begun to broaden its focus, bringing in the famous avatar collection Doodles and more. However, when it shifts its direction, it will allow users to buy and trade NFTs from various popular projects, including Bored Ape Yacht Club, Pudgy Penguins, Creature World, and others.

According to data gathered by Cryptoart.io, Nifty Gateway had its biggest month of trading volume in March, with almost $143 million traded. However, that figure has been below $30 million each month as the market has turned to other platforms since June. In addition, data from Dune Analytics indicates a dramatic drop-off in the number of NFTs produced on the platform in recent months.

The platform’s new strategy will keep selected artwork drops, but it will also focus on the latter half of its name, acting as a gateway to the broader world of NFTs. Griffin explained that starting with selected drops was purposeful but that the increased availability of high-quality collectibles on the market has forced a more comprehensive approach in the future.

“Working backward to what we want to achieve has always been a part of our strategy,” he explained. “Our purpose is to get one billion individuals collecting NFTs, and our ambition has always been to establish a tremendously large firm in the NFT market. So, therefore, we considered curating to be crucial.”

They indicated that starting with a curated approach was crucial in persuading established musicians and celebrities to join the platform. Before NFTs became mainstream, before CryptoPunks and Bored Apes became popular social media status symbols, before Beeple sold a $69 million NFT, and before NFTs moved $10.7 billion in a quarter.

“The NFT space is a million miles apart from where it was a year and a half ago. It’s hard to recall today, but the main challenge in the NFT sector was that no one could truly name a project that people enjoyed,” he went on to say. “OpenSea existed back then […], but it was full of ‘crypto garbage,’ as Duncan and I put it—low-effort NFTs that were mainly knockoffs.”

Nifty Gateway will continue to operate as a fully custodial marketplace, keeping assets for users who don’t want to deal with third-party wallets. However, for novices to NFT, this may be a more convenient option, as they can open a Nifty Gateway account and purchase artwork or collectibles with a credit card.

They may now, for example, do the same with popular profile image sets. Users can also withdraw NFTs into a third-party wallet and connect wallets to display their own NFTs. Nifty Gateway is also looking into ways to enable direct trade with lower Ethereum gas (transaction) expenses than OpenSea. “I believe we can make significant advances in the NFT domain,” he continued.

The change in Nifty comes when the NFT sector is experiencing significant growth and new participants. For example, FTX US has launched a Solana NFT marketplace (with Ethereum support on the way), and Coinbase already has millions of individuals on their Ethereum NFT platform waiting list.

When asked about increased competition, the Cock Fosters said it would help them achieve their goal of enrolling a billion people in NFTs. Nonetheless, they feel that Nifty Gateway’s extensive drop tools, planned capabilities, and potential future extension to platforms other than Ethereum will offer it an advantage over new and old competitors.

“I honestly believe the NFT market is substantial enough for everyone,” Griffin remarked. “More individuals are asking questions about NFTs, which is a good thing because the entire NFT market will grow as a result of those new platforms. With crypto, we’ve seen that again and time again.”

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Sloika Raises $2 Million to Fuel the Growth of the Ethereum Photo NFT Market

In the developing NFT scene, photography is becoming more popular, and Sloika wants to give it a specific room to flourish.

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#nft #photography #ethereum #photo #market #nfthours

Photography NFTs are becoming more well-known and in demand, with a growing number of well-known artists selling images for large sums and well-known NFT collectors making a determined effort to gather photos.

With a specialized platform, a new platform named Sloika seeks to enable even more photographers into the Ethereum NFT arena. In addition, it announced today that it had raised $2 million in a seed round headed by 1confirmation.

Ev Tchebotarev and Arseniy Ivanov, the founder and first employee, respectively, of the online photo-sharing platform 500px, co-founded Sloika. They’re now hoping to help photographers capture value in the NFT area after building their community to tens of millions of users.

Unlike OpenSea, similar to Amazon or eBay for non-ferrous metals, Sloika is completely dedicated to photographs. Photographers aren’t competing for attention with flashy profile picture collections or animated cryptoart compositions, and images in the curated drops are given a broader canvas on the Sloika website than you’d find on a standard NFT marketplace. Sloika’s platform also offers producers complete control over important aspects such as rights and royalties.

“Photography rights are unimportant to none of the platforms.” Every new series on Sloika comes with attached photography rights,”  Tchebotarev explained, “It’s the simple things. But, we want to go deep and start solving challenges for photographers, such as how do they market themselves?  What does their work mean to them?”

Whether it’s a photo, drawing, video file, or something else, an NFT works as a deed of ownership to a provably scarce digital property. According to data from DappRadar, the NFT industry exploded earlier this year and will continue to grow until 2021, with a record-breaking $10.67 billion in total trading volume in Q3.

In recent months, photography has gained traction in the NFT market. Justin Aversano is likely the most well-known photographer in the NFTs thus far, with Snoop Dogg and Gary Vaynerchuk among his collectors, with one piece selling for $1.1 million at a Christie’s auction in October.

Isaac “Drift” Wright, Cath Simard, and Dave Krugman are among the other noteworthy photographers in the NFT space. At the same time, prominent collectors like punk6529 and WhaleShark have recently increased their photo NFT purchases. Aversano is also a member of RAW DAO, a decentralized autonomous organization (DAO) focused on collecting photo NFTs, and has recently created Quantum Art, a photo-centric NFT platform.

This summer, Tchebotarev and Ivanov co-founded Sloika to hasten the emergence of picture NFTs and assist photographers in monetizing their work through the technology.

1confirmation General Partner Nick Tomaino, one of Coinbase’s original employees, noted in a blog post announcing the investment that Web 2 services like Facebook and Twitter suck up much of the value when photographers publish their work online. Photographers may now benefit from direct digital sales to collectors and have more control over their work and life. In addition, he stated, thanks to the advent of Web 3 and the concept of NFTs symbolizing ownership.

Sloika will launch a ‘killer app for NFTs’

Sloika’s $2 million seed round comprises SuperRare founder & CEO John Crain, Manifold founder and CEO Eric Diep, LogDNA co-founder Christopher Nguyen, and startup accelerator South Park Commons, in addition to 1confirmation. Sloika has also established a $20,000 monthly funding program to assist aspiring female photographers in producing their first NFTs.

Tchebotarev believes that the picture NFT area has a lot of potential, but that there’s still a lot of work to be done as new photographers navigate the space, including the need for some to be “more vulnerable” and disclose their personal tales, as Aversano has already done. Sloika’s co-founder believes that as a result, a significantly wider group of collectors will emerge.

“All we have to do now is be patient and keep presenting the story of those photographers,” Tchebotarev added. “I believe that a growing number of collectors will begin to regard photography as the ultimate killer app for NFTs.”

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Afterwords to The Conference.NFT: A Real Phenomenon in Today’s Digital World

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#nft #conference #digitalworld

On November 27, 2021, together with The Conference.NFT, we deep-dived into the world of NFT or “non-fungible token,” which captured the cryptocurrency and art market in 2020. Following the success of The Conference.NFT (online edition) from the AroundB organizers, which took place in June 2021 and gathered more than 1,500 participants worldwide, The Conference.NFT Kyiv was the first Ukrainian conference entirely dedicated to NFT.

During the event, everyone had the opportunity to listen to dozens of memorable speeches and hot panel discussions; they could see the live launch of the NFT game from the world-famous pop star DOROFEEVA, visit a unique workshop from SpaceSeven (NFT-marketplace partner of The Conference.NFT), take part in a real NFT auction of a painting, created by a Ukrainian artist and much more!

Millions of questions from the audience (at the same time, more than 500 people attended the conference offline and almost 2,000 online), interesting and meaningful presentations of speakers, discussion of the most relevant topics, and cool networking – these are the things that will make guests remember The Conference.NFT for a long time ahead. Representatives of the Ukrainian industry and Polish, Swiss, German, and others led to a better understanding of different views on the NFT market, its future, and the current state in different parts of the world.

Among the speakers were the leaders of modern digital and NFT world – Lars Seier Christensen (Chairman of the Board, Concordium Foundation), Andrew Sarnavsky (Tacans Group COO), Dmitry Kornilov (CEO, co-founder of FFFACE.ME), Anna Avetova (curator and founder of the art agency Tuasho ), Tais Poda (creative producer and art director), Nikita FREEBOID Khudyakov (NFT artist, initiator of CryptoArt Ukraine) and many others.

More than seven hours of unique performances, presentations, and interesting discussions ended with a fantastic after-party, which took place in the Avangarden Art Gallery and Wine Bar.

AroundB, as the organizers of The Conference.NFT, are grateful to every guest, all the incredible speakers, media partners, and sponsors: SpaceSeven, Concordium, Metis, Harmony, Bancambios, Tacans, without whose support this conference would have been impossible. In addition, AroundB is grateful to all the creators and artists who visited The Conference.NFT from all over the world to present their NFTs and talk about their personal experience.

Video and all photos will be available during this week. Every participant will receive a link to the video and photo materials to remember once again and immerse themselves in the incredible atmosphere we had created together.

Subscribe to their social networks AroundB: Twitter, LinkedIn, Facebook

Thanks to everyone who was a part of it; stay tuned!

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Bundesliga Signs a Two-Year NFT Deal While Waiting for the NFT Market to Develop

In its quest to become the world’s premier football-centric NFT platform, Sorare continues to attract significant commercial partners.

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#nft #bundesliga #sorare #football #soccer

Bundesliga International, the commercial arm of Germany’s top-flight football league, has signed a short-term deal with Sorare. This football-focused NFT platform counts French striker Antoine Griezmann as an investor and FC Barcelona star Gerard Pique as a strategic advisor. This comes after an 18-month learning process in which the business company attempted to understand NFTs better.

For the launch of the NFT, the Bundesliga has enlisted the help of international teams

Softbank invested $680 million in Sorare’s five-a-side NFT fantasy football game, valuing the company at $4 billion. Players can use ETH to buy and trade digital trading cards recorded on the Ethereum blockchain as transactions. The NFTs are the digital cards. The ownership of Sorare NFTs can be validated on a public blockchain. The NFTs are the well-known ERC 721 kind. In a two-year licensing contract with Sorare, the Bundesliga and 2. Bundesliga will offer digital cards. Following the two-year deals, the league’s CEO, Robert Klein, has stated that the league wants to study the commercial usage of NFTs and hopes to offer tenders in 2022. NFTs, according to Klein, should be taken seriously by the sports industry. In October 2021, the Bundesliga began selling cards. Sorare will also release NFT films from the two German leagues next year, collectible and playable in the game.

By the end of next year, Sorare expects to have signed contracts with the top 20 football clubs globally. Sorare has worked with 216 football clubs, including Barcelona, Real Madrid, Atletico Madrid, and Juventus, to name a few.

The card of Manchester United player Cristiano Ronaldo, which sold for $400000, was the most expensive card ever sold on Sorare. With digital trading cards, the issue of scarcity is crucial; there are limited supplies of cards labeled as “ultra-rare,” “rare,” “limited,” and “unique.” The Premier League, the wealthiest league globally, is planning to introduce its NFT collection for the 2022/2023 season.

In The Sports Collectibles NFT Space, Sorare Isn’t Alone

Topps, a sports collectibles firm, will distribute digital NFT cards of well-known players and plays throughout the current season, complete with audio commentary. Packers of NFTs will be produced for different matchdays, with at least one of the four NFT cards guaranteed to be a video card. In addition, limited edition Club Pennant NFT Cards will be available for all Bundesliga teams, capturing the moment when the leaders exchange a pennant, which is generally a banner of their respective teams, at the start of a football match. The cards will be classified as Common, Epic, or Legendary.

LaLiga is the other major league with whom Sorare has partnered to deliver NFTs for the first and second divisions of La Liga Santander and La Liga Smartbank, respectively.

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