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A Word Is Worth A Thousand Pictures; Amrita Sethi’s Journey Across The Globe From A Banker to an NFT Artist

Amrita Sethi sees words different than most of us, but most importantly, she certainly expresses them in a very spectacular way. Meet UAE’s first NFT Artist.

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If United Nations would be a person, it could as well be Amrita Sethi. She was born and raised in Kenya, is a British citizen of Indian origin, resided through Switzerland, Zimbabwe, Uganda, and the United Kingdom, before moving to Dubai in 2007. Amrita’s art reflects her international diversity and combines the sweetness of tradition and storytelling with the energy and technology of the modern world. Let’s mention she’s an award-winning multi-media and NFT/tech artist, but the best is yet to come.

Amrita is a banker turned NFT artist. She had a successful career, spanning 15+ years, in some of the world’s largest multinational banks and insurance companies (HSBC, Barclays, and Zurich). About three years ago, Amrita left the corporate world for a deeper calling, which eventually led her to creating a new multi-media art form, she named “Voice Note Art.”

“A word is worth a thousand pictures.”

“What if you could ‘see’ sound? We have all heard of the phrase ‘picture is worth a thousand words,’ but have you ever thought, ‘a word is also worth a thousand pictures?’ Whether it’s a city, a person’s name, a feeling, and any word – there are so many images that come to mind bring that word to life.” As a multi-media and NFT/ tech artist, Amrita brings words and sounds to life, injecting meaning, visuals, audio, and technology into art to tell a story through her Voice note Art © Collection.

Amrita first records a voice note, and captures its fluid shape and structure of the sound wave. Then she hand-draws each vertical line into individual images that encapsulates the beauty, spirit, and essence of that voice note. When it’s complete, it magically combines the artwork with the shape of the sound to create a new Voice note Art ©.

Initially, she creates these artworks digitally. Before she discovered NFT’s, she had to find ways to make these pieces physical, which she did through different mediums, paintings, prints, murals, and live activations. To help bring these 2D images to life, she initially added QR codes that would play back the sound that initially made the artwork-merging her physical art with technology.

First NFT Artist In UAE

This unique idea led to her recognition and winning of the “Outstanding Artist Award” at World Art Dubai in April 2019 and was selected for Expo 2020. Amrita has also created live activations and installations at Art Dubai in March 2019 and the Asia Contemporary Art Fair in Hong Kong in October 2019. She has also painted three murals at the iconic Souk Madinat Jumeirah in Dubai, UAE.

Amrita then launched her NFT portfolio https://terravirtua.io/artist/Amrita on the digital platform Terra Virtua in October 2020 and became the first NFT artist in the UAE. 

She discovered NFT’s during the lockdown due to COVID as she started exploring ways to take her art digitally.

Amrita’s latest portrait piece is telling the story of the year 2020. “2020” Voice note art – her first piece in full color – explores this unprecedented year. 2020 will go down in history for so many reasons. The “2020” Voice note Art© documents the journey of 2020 and tells its story- the good, the bad, and the downright ugly! Exploring all the events of 2020 right from the Australian bushfires, Kobe Bryant’s tragic death through to the Black Lives Matter, the explosion in Beirut, and of course, tell the story of Corona and its impact on the world. But with crisis also comes opportunity, heart-warming moments as well as amazing displays of kindness and humanity- all captured in her Portrait of the Year 2020. 

She has this animated, which shows the story of Voice note art and showcasing the piece.

When she discovered NFT’s, to her delight, Amrita realized that she could go back to harnessing her full creativity and tell the story digitally, which she did through creating animations. The animations allow the viewer to understand her Voice note Art© through watching the art transform from sound- wave-art.

“To its very core, my art tells a story. We tell stories through our words, and those words turn to sound, and then I capture the sound through art.”

Traditionally, artists have been commissioned to paint portraits of people to capture the essence of them at that moment. Amrita creates modern-day dynamic ‘portraits’ of cities, people, and emotions that use their voice and story, to create a genuinely bespoke artwork combined with technology.

To keep up with Amrita and her NFT journey, you can find her on the following links:

WEBSITE : www.artbyamrita.com

IG: https://www.instagram.com/art.by.amrita/

TWITTER: https://twitter.com/artbyamrita

ART & COLLECTABLES

The Ethereum Metaverse’s NFT Real Estate Sells for a Record $913K

For Ethereum-based open world crypto metaverse game Decentraland, Republic Realm establishes a new all-time high-value LAND sale.

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In the open-world metaverse game Decentraland, a virtual plot of land sold as an NFT for a record amount: more than $913,000, based on the price of the game’s Ethereum-based MANA money at the time.

For 1,295,000 MANA, the estate NFT, also known as a LAND token in the game, was sold. According to NonFungible’s data, this is the highest-valued LAND sale to date in terms of money. However, sales for greater MANA have occurred in the past when the currency was significantly less valuable. In November 2018, the record was set with 2,772,000 MANA, which was valued little under $211,000 at the time.

Republic Realm, a firm that invests in virtual real estate in crypto games, has claimed the new record purchase. Republic Realm is a division of Republic, an online investment platform that itself has notable investors, including AngelList, Binance, and Galaxy Interactive. Republic Realm has not yet disclosed how it plans to utilize the Decentraland estate, which is located in the game’s Dragon Kingdom district.

The business tweeted, “We can’t wait to disclose our enormous plans for this estate.” “We are more committed than ever to constructing and expanding the metaverse.”

Decentraland is an Ethereum-based online metaverse where players can freely explore the realm, engage with other players, and play games. The 3D game resembles a hybrid of virtual world pioneer Second Life and blocky sensation Minecraft, but with a blockchain-based twist of actual item ownership and a player-driven economy.

Decentraland isn’t the only blockchain-based game that revolves around digital land plots marketed as NFTs. Other Ethereum-based games that have made millions of dollars selling virtual real estate include The Sandbox and Axie Infinity.

In this example, Decentraland shattered an estate sale record set only a few weeks prior. Boson, a blockchain protocol, said earlier this month that it had purchased a Decentraland estate in the game’s valuable Vegas City sector for roughly $704,000, with ambitions to develop a virtual shop to market its decentralized infrastructure products.

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ART & COLLECTABLES

Tezos Joins McLaren Racing as a Blockchain and NFT Partner

McLaren Racing has announced a multi-year technical agreement to develop the NFT fan experience platform on Tezos, an energy-efficient blockchain network.

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Tezos has been named as McLaren Racing’s Official Blockchain Partner in a new multi-year technological cooperation spanning Formula 1, INDYCAR, and esports, according to a press release.

McLaren will establish a non-fungible token platform with a focus on the fan experience, using the energy-efficient and upgradeable Tezos network.

Tezos NFTs

Tezos is an open-source asset and application blockchain that is constantly expanding and upgrading itself through efficient on-chain governance.

McLaren will create a specialized platform that will bring together its illustrious racing history and famous driver lineups across all of its teams to provide an unsurpassed NFT fan experience.

Tezos and McLaren believe that innovation is the key to long-term success. By embracing clean NFTs and energy-efficient networks, the impact of this new medium for sharing creative expression will not be diluted by excessive energy usage.

Tezos’ pioneering Proof of Stake mechanism is a substantially more energy-efficient technique to securing its network than typical Proof of Work blockchains, consuming two million times less energy than Proof of Work networks like Bitcoin and Ethereum.

This enables Tezos to run in an environmentally friendly manner, with little energy use and a low carbon impact.

Teams With Tezos Branding

Tezos will be represented across the McLaren Formula 1 and Arrow McLaren SP teams as part of the agreement, including on the race suits of McLaren F1 drivers Lando Norris and Daniel Riccardo, as well as AMSP drivers Pato O’Ward and Felix Rosenqvist.

“Tezos and McLaren Racing joining forces to build a unique fan-focused NFT platform is an exciting and quickly evolving industry,” said Lindsey Eckhouse, McLaren Racing’s Director of Licensing, eCommerce, and esports.

She went on to say that the new relationship allows McLaren to enter a market where fans can own essential components of the team, and that the firm is excited to launch the platform with Tezos to create bespoke NFTs with our Formula 1, INDYCAR, and esports teams.

In the meantime, Hubertus Thonhauser, Chair of the Tezos Foundation, issued the following statement:

“We are pleased that McLaren Racing has opted to extend their NFT fan interaction platform to the Tezos blockchain, as it has one of the longest and most prestigious legacies in Formula One racing.”

“Blockchain as a concept is changing, getting faster, more secure, and more efficient,” he continued. This necessitates a blockchain capable of keeping up with the current rate of innovation. Tezos, the first and fastest-evolving blockchain, stays at the vanguard of innovation, providing real-world solutions in a robust and fast-growing ecosystem as brands explore for new ways to engage with their fans.”

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ART & COLLECTABLES

The Original Code of the World Wide Web Will Be Auctioned as an NFT by Sotheby’s

The luxury auction house Sotheby’s announced on Tuesday that it will auction off a non-fungible token containing the original source code for the World Wide Web next month.

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Digital files such as music, video, and artifacts are represented by NFTs, which are one-of-a-kind collectibles. On June 23, the NFT for the code, which was created by British computer scientist Sir Tim Berners-Lee in 1989, will go on sale, with bids starting at $1,000. Berners-Lee has signed this NFT, which includes his original time-stamped files.

“What is the purpose of an NFT? It’s a natural thing to do when you’re a computer scientist and you’ve been writing code for a long time.” He went on to say, “It feels natural to digitally sign my autograph on a purely digital item.”

The NFT also includes an animated visualization of the code, a letter written by Berners-Lee about the code and his process of creating it, and a digital “poster” of the entire code generated from the original files using Python, which includes a graphic of his physical signature and is all digitally signed.

The NFT files comprise around 9,555 lines of code, which incorporate components of the three languages and one protocol established by Berners-Lee: HTML (Hypertext Markup Language), HTTP (Hypertext Transfer Protocol), and URLs (Uniform Resource Locators) (Uniform Resource Identifiers).

Berners-Lee said in a statement, “Three decades ago, I built something that, with the subsequent cooperation of a great number of partners around the world, has been a significant weapon for humankind. NFTs, whether they are artworks or digital artefacts like this, are the most recent playful creations in this area, as well as the most acceptable method of ownership. They’re the perfect method to package the origins of the internet.”

The entire sale earnings will go to causes that Berners-Lee and his wife support.

The auction is Sotheby’s third featuring NFTs. In April, the auction house sold its first NFT by unknown digital artist Pak, and only last week, it sold its second NFT, a rare CryptoPunk, for nearly $12 million.

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