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A Word Is Worth A Thousand Pictures; Amrita Sethi’s Journey Across The Globe From A Banker to an NFT Artist

Amrita Sethi sees words different than most of us, but most importantly, she certainly expresses them in a very spectacular way. Meet UAE’s first NFT Artist.

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If United Nations would be a person, it could as well be Amrita Sethi. She was born and raised in Kenya, is a British citizen of Indian origin, resided through Switzerland, Zimbabwe, Uganda, and the United Kingdom, before moving to Dubai in 2007. Amrita’s art reflects her international diversity and combines the sweetness of tradition and storytelling with the energy and technology of the modern world. Let’s mention she’s an award-winning multi-media and NFT/tech artist, but the best is yet to come.

Amrita is a banker turned NFT artist. She had a successful career, spanning 15+ years, in some of the world’s largest multinational banks and insurance companies (HSBC, Barclays, and Zurich). About three years ago, Amrita left the corporate world for a deeper calling, which eventually led her to creating a new multi-media art form, she named “Voice Note Art.”

“A word is worth a thousand pictures.”

“What if you could ‘see’ sound? We have all heard of the phrase ‘picture is worth a thousand words,’ but have you ever thought, ‘a word is also worth a thousand pictures?’ Whether it’s a city, a person’s name, a feeling, and any word – there are so many images that come to mind bring that word to life.” As a multi-media and NFT/ tech artist, Amrita brings words and sounds to life, injecting meaning, visuals, audio, and technology into art to tell a story through her Voice note Art © Collection.

Amrita first records a voice note, and captures its fluid shape and structure of the sound wave. Then she hand-draws each vertical line into individual images that encapsulates the beauty, spirit, and essence of that voice note. When it’s complete, it magically combines the artwork with the shape of the sound to create a new Voice note Art ©.

Initially, she creates these artworks digitally. Before she discovered NFT’s, she had to find ways to make these pieces physical, which she did through different mediums, paintings, prints, murals, and live activations. To help bring these 2D images to life, she initially added QR codes that would play back the sound that initially made the artwork-merging her physical art with technology.

First NFT Artist In UAE

This unique idea led to her recognition and winning of the “Outstanding Artist Award” at World Art Dubai in April 2019 and was selected for Expo 2020. Amrita has also created live activations and installations at Art Dubai in March 2019 and the Asia Contemporary Art Fair in Hong Kong in October 2019. She has also painted three murals at the iconic Souk Madinat Jumeirah in Dubai, UAE.

Amrita then launched her NFT portfolio https://terravirtua.io/artist/Amrita on the digital platform Terra Virtua in October 2020 and became the first NFT artist in the UAE. 

She discovered NFT’s during the lockdown due to COVID as she started exploring ways to take her art digitally.

Amrita’s latest portrait piece is telling the story of the year 2020. “2020” Voice note art – her first piece in full color – explores this unprecedented year. 2020 will go down in history for so many reasons. The “2020” Voice note Art© documents the journey of 2020 and tells its story- the good, the bad, and the downright ugly! Exploring all the events of 2020 right from the Australian bushfires, Kobe Bryant’s tragic death through to the Black Lives Matter, the explosion in Beirut, and of course, tell the story of Corona and its impact on the world. But with crisis also comes opportunity, heart-warming moments as well as amazing displays of kindness and humanity- all captured in her Portrait of the Year 2020. 

She has this animated, which shows the story of Voice note art and showcasing the piece.

When she discovered NFT’s, to her delight, Amrita realized that she could go back to harnessing her full creativity and tell the story digitally, which she did through creating animations. The animations allow the viewer to understand her Voice note Art© through watching the art transform from sound- wave-art.

“To its very core, my art tells a story. We tell stories through our words, and those words turn to sound, and then I capture the sound through art.”

Traditionally, artists have been commissioned to paint portraits of people to capture the essence of them at that moment. Amrita creates modern-day dynamic ‘portraits’ of cities, people, and emotions that use their voice and story, to create a genuinely bespoke artwork combined with technology.

To keep up with Amrita and her NFT journey, you can find her on the following links:

WEBSITE : www.artbyamrita.com

IG: https://www.instagram.com/art.by.amrita/

TWITTER: https://twitter.com/artbyamrita

ART & COLLECTABLES

Salvatore Ferragamo, an Italian luxury brand, has an NFT booth in SoHo

Customers can create and mint their own Ethereum-backed non-fungible tokens (NFTs) on OpenSea at a booth set up by Salvatore Ferragamo, an upscale clothing company with its headquarters in Florence, New York.

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The Salvatore Ferragamo concept store in the city’s SoHo neighborhood opened its doors on Friday, and the booth is a part of a bigger debut of the business. All visitors are eligible to receive free NFTs, which are limited to 256 in total. The brand will pay all associated costs up front to mint an NFT.

For the launch, the company is collaborating with artist Shxpir, who has previously created holographic handbags for businesses like Coach. Shxpir has produced 3D digital graphic elements for the NFTs for Salvatore Ferragamo.

Just one day after NFT, there will be a launch.

After a week of discussions about how fashion businesses may tap into the Web3 and NFT arena, NYC, a conference about non-fungible tokens in Times Square, comes to an end. Famous companies have lately debuted their own NFT collections, including Gucci, Prada, Bulgari, and many others.

Salvatore Ferragamo has previously entered the online space.

The company collaborated with Obsess, a virtual and augmented reality software platform that aids businesses in the establishment of interactive online storefronts and virtual experiences, last year. Customers could explore a virtual mansion that featured Ferragamo goods at the online store dubbed “House of Gifts.”

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ART & COLLECTABLES

The crypto decline may be used by Binance to increase its market share in NFT

Football fans will soon have the opportunity to buy “an iconic piece of sports history” thanks to a collaboration between Cristiano Ronaldo and Binance.

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CR7 is starting to participate in NFTs.

The football phenom revealed his exclusive collaboration with Binance today. The multi-year contract, according to Ronaldo, will provide fans the chance to “own an iconic piece of sports history” and take part in his Web3 community.

In a video, Ronaldo stated, “Today we are going to transform the NFT game and move football to the next level.”

The Binance-controlled exchange and the Binance Smart Chain are two of the largest elements of one of cryptocurrency’s largest ecosystems (BSC). With 407 different protocols built atop it and $5.92 billion in value locked, BSC is the second-most used blockchain (after Ethereum).

Binance has had trouble creating a thriving native NFT ecosystem despite these great figures. With only $79 million in total trade volume, PancakeSwap, the decentralized exchange and flagship protocol of Binance, ranks twenty out of the NFT markets (OpenSea and LooksRare, two Ethereum marketplaces, had respective trading volumes of $31.24 billion and $23.23 billion).

Therefore, the alliance with Ronaldo might be interpreted as an effort by Binance to add value to BSC and start growing the NFT market share of the blockchain. On this retweet of the formal announcement, Binance CEO Changpeng Zhao “CZ” may have hinted as much: “Now, we start.”

This week saw the announcement of several noteworthy NFT partnerships, such as Pharell Williams’ recent appointment as Chief Brand Officer for the Doodles line.

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ART & COLLECTABLES

NHL Opens Hockey Collectibles NFT Marketplace

The NHL, along with its Alumni Association and Players’ Association, said on Thursday that it has joined with NFT platform Sweet to build a distinctive NFT marketplace and libraries of NFTs—individual blockchain tokens that denote ownership.

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The NHL’s market will fall between a full-fledged NFT trading platform and a website that enables momentary NFT drops, according to David Lehanski, the league’s executive vice president of business development and innovation.

By creating an NFT marketplace with exclusive releases, the NHL hopes to give fans a little bit of both. In preparation for the commencement of the 2022–2023 season, the NHL’s Sweet marketplace is anticipated to launch in October.

The NHL aims to gamify NFTs with “questing and collecting” components so that fans will interact and can be rewarded with benefits like other NFTs, according to Lehanski, who spoke to Decrypt.

Depending on a player’s performance, some of the NFTs will also be dynamic and alter over time. According to a statement, NFTs will also include “cinematic game highlights from past and present NHL seasons” or surprise packs of NFTs that may be seen in “3D interactive trophy rooms.”

Lehanski claimed that the NHL wasn’t yet ready to reveal which blockchain it would be constructing on. Though it might be on Polygon or Tezos if Sweet’s offerings are any indicator.

Lehanski stated, “We’re looking at everything,” and that the NHL’s top priorities in its search for a blockchain include “cheap gas expenses” and “environmental sustainability.”

The NHL is one of the most recent major professional sports leagues to enter the NFT market, following the NBA’s Top Shot NFTs, the NFL’s “play and own” NFT game, and MLB’s impending NFT contest.

Lehanski commented on the NHL’s approach to NFTs, saying, “There was clearly a lot of temptation to potentially moving very rapidly […] but we thought that was a little shortsighted.” He added that, in his opinion, spending the time to investigate indicators like fan behavior was worthwhile. Especially in relation to digital collectibles and gaming, NFTs have a long-term future as relevant and meaningful items for enthusiasts.

But according to Sweet CEO Tom Mizzone, the NHL’s NFTs won’t simply be targeted at hockey fans who are unfamiliar with cryptocurrencies; seasoned NFT collectors will also be able to participate in a way that feels natural to them.

It will undoubtedly appeal to that degen culture, he continued, but not to the extent that it excludes fancier consumer bases.

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